Chief Marketing Officer at HomeAway.com
Austin, Texas Area
- Current
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- Chief Commercial Officer at HomeAway, Inc
- Past
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- Marketing Consultant at Brand Power
- Chief Marketing Officer at T-Mobile USA
- VP Brand Marketing at Capital One
- VP Marketing at Kellogg Company
- Education
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- University of Greenwich
- Connections
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250
connections
- Industry
- Consumer Goods
- Websites
Mike Butler’s Summary
Business leader, Growth Driver, and Marketing Innovator.
Over 20 year career, held a wide range of senior marketing and general management roles in the US and Europe, in packaged goods, financial services, technology and retail.
Mike Butler’s Specialties:
Creating and building differentiated brands, developing and launching successful new products and services, driving breakthrough marketing communications, improving customer retention and marketing ROI
Mike Butler’s Experience
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Chief Commercial Officer
HomeAway, Inc
(Privately Held; Internet industry)
January 2008 — Present (1 year 7 months)
Chief Commercial Officer for HomeAway, Inc. based in Austin, Texas - the company pioneering and leading the growth of vacation rentals business worlwide. Responsible for global business performance, leading marketing, sales and customer service across 11 countries and 7 businesses in the US and Europe, with offices in Denver, CO, London England, Ashted Surrey England, Marseilles France, Frankfurt and Kassel Germany. HomeAway's brands include market leading vacation rental web-sites: HomeAway.com, VRBO, Vacation Rentals (US); Holiday Rentals and Owners Direct Holiday Rentals (UK); FeWo Direkt (Germany); Abritel and Homelidays (France).
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Marketing Consultant
Brand Power
(Partnership; 1-10 employees; Consumer Goods industry)
April 2007 — December 2007 (9 months)
Brand and marketing consultant across a wide range of industries.
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Chief Marketing Officer
T-Mobile USA
(Public Company; 10,001 or more employees; DT; Telecommunications industry)
January 2004 — March 2007 (3 years 3 months)
Chief Marketing Officer
Developed and implemented all marketing strategies for $15 billion US Wireless business, leading team of 170 marketing professionals. Responsible for $550 million advertising and sponsorship budget, along with corporate communications, customer retention and CRM, pricing for rate plans and handsets and product roadmap. Doubled revenues and grew customer base from 13 million to 25 million in 3 years. -
VP Brand Marketing
Capital One
(Public Company; 10,001 or more employees; COF; Banking industry)
June 1999 — December 2003 (4 years 7 months)
Developed Capital One’s brand strategy and created and launched Capital One’s award winning “What’s in Your Wallet” campaign, generating a 215% ROI. Drove development of "No Hassle" financial services across lending and banking businesses. Led team of 40 marketing professionals, managing annual advertising investment of $120 million.
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VP Marketing
Kellogg Company
(Public Company; 10,001 or more employees; K; Food & Beverages industry)
September 1988 — December 1998 (10 years 4 months)
Responsibile for portfolio of 27 cereal brands, delivering $2.5 billion in revenue with marketing budget of $850 million including TV advertising investment of $250 million. Led a team of 50 marketing professionals.
Mike Butler’s Education
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University of Greenwich
1980 — 1984
Additional Information
Mike Butler’s Websites:
Mike Butler’s Groups:
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University of Greenwich Alumni
Mike Butler’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
