Michelle Brown

Michelle Brown

National Sales Director, Automotive at Westfield

Location
Los Angeles, California (Greater Los Angeles Area)
Industry
Publishing

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Michelle Brown's Overview

Current
  • National Sales Director, Automotive at Westfield
  • Talent Logistics Coordinator at Freelance
Past
  • Advertising Director, Interiors California at Modern Luxury
  • Strategic Account Manager - Freelance at CARFAX
  • Director, Brand Partnerships at EMI Music
  • Account Executive at USA TODAY (a Gannett property)
  • Entertainment Market Researcher at Nielsen NRG (The National Research Group, Inc.)
  • Director of Marketing at The Bradford Group
  • Account Executive at WNCN-TV / NBC
  • Account Executive at WRDC-TV / NBC
Education
Connections

500+ connections

Michelle Brown's Summary

Experienced and successful Integrated Sales Director with superior organizational, managerial and interpersonal skills, whose maturity and personality reflect the compassion and tenacity necessary to work with upper management, co-workers, clients and the public. Extremely articulate and enthusiastic, works well under pressure, has superior presentation skills, and the creativity and integrity necessary to surpass established goals.

Specialties: Entertainment, Import Automotive, Financial, QSR

Michelle Brown's Experience

National Sales Director, Automotive

Westfield

Public Company; 1001-5000 employees; Real Estate industry

April 2014Present (6 months) Century City, California

Talent Logistics Coordinator

Freelance

2004Present (10 years) Greater Los Angeles Area

Manage key talent and personalities at major award shows, interacting with security, publicists, artist management, and stage managers. Coordinate all aspects of talent needs from show flow and stage management to transporation and arrivals before, during, and after production. Shows include the People's Choice Awards, Billboard Music Awards, GRAMMY Awards, MTV Video Music Awards, MTV Movie Awards, Video Game Awards, Kid's Choice Awards, Emmy Awards, NAACP Image Awards, BET Awards, Soul Train Music Awards, and New Now Next Awards.

Advertising Director, Interiors California

Modern Luxury

Privately Held; 201-500 employees; Publishing industry

December 2013April 2014 (5 months) Greater Los Angeles Area

Strategic Account Manager - Freelance

CARFAX

Public Company; 501-1000 employees; Information Services industry

April 2013November 2013 (8 months) Greater Los Angeles Area

Served as a point of contact for CPO business partners to develop and implement programs focusing on strong, strategic alliances. Retained, grew business, strengthened relationships and expanded contact base with CPO operations of major automotive manufacturers to include Hyundai, Kia, Honda, Acura, Toyota and Lexus. Conceptualized and helped develop new products and services that brought value to CPO clients while educating partners on all facets of CARFAX product offerings.

Director, Brand Partnerships

EMI Music

Public Company; 5001-10,000 employees; EMI; Music industry

April 2012January 2013 (10 months) Hollywood

Responsible for driving EMI's interests across multiple platforms that connected with brand consumers with an emphasis on music artist marketing and tasks relating to EMI properties including branded integrations, brand partnership deliverables, brand platform extentions (to include Capitol Studios and Hi Def music initiatives), and new business initiatives. National brand categories included automotive, apparel, cosmetics, health & beauty, and wine.

Account Executive

USA TODAY (a Gannett property)

Public Company; 1001-5000 employees; GCI; Newspapers industry

April 1998November 2011 (13 years 8 months) Los Angeles

Responsible for improving bottom line results for Import Automotive, Entertainment, Financial, and Restaurant categories by utilizing a strong knowledge of the publishing /media industry and knowledge of USA TODAY’s competitive advertising environment. Sell advertising space for the USA TODAY brand which includes Domestic, Online, Sports Weekly and the Gannett Network. Service established regional and national advertisers and work directly with advertising support to develop strategies and proposals that meet the clients’ marketing and advertising objectives. Deliver presentations to clients and/or agencies demonstrating USA TODAY’s strengths either alone or combined with another medium and strategies that positively affect advertising sales. Also responsible for developing/growing new business accounts.

Entertainment Market Researcher

Nielsen NRG (The National Research Group, Inc.)

March 1998February 2007 (9 years) Greater Los Angeles Area

Director of Marketing

The Bradford Group

February 1997February 1998 (1 year 1 month) Raleigh-Durham, North Carolina Area

Account Executive

WNCN-TV / NBC

February 1995February 1997 (2 years 1 month) Raleigh-Durham, North Carolina Area

Account Executive

WRDC-TV / NBC

April 1993February 1995 (1 year 11 months) Raleigh-Durham, North Carolina Area

Michelle Brown's Skills & Expertise

  1. Entertainment
  2. Event Planning
  3. Advertising
  4. Digital Media
  5. Integrated Marketing
  6. Digital Marketing
  7. Publicity
  8. Marketing
  9. Sales
  10. Social Media
  11. Social Networking
  12. Facebook
  13. New Business Development
  14. Advertising Sales
  15. Online Advertising
  16. Brand Development
  17. New Media
  18. Media Buying
  19. Media Planning
  20. Video
  21. comScore
  22. Digital Strategy
  23. Television
  24. Social Media Marketing
  25. Mobile Marketing
  26. Publishing
  27. Online Marketing
  28. Sponsorship
  29. Content Strategy
  30. Strategic Partnerships
  31. Email Marketing
  32. Mobile Advertising
  33. Management
  34. SEM
  35. Interactive Marketing
  36. Lead Generation

View All (36) Skills View Fewer Skills

Michelle Brown's Education

Salem College

Bachelor of Arts (BA), Communications and English

19871990

Michelle Brown's Additional Information

Interests:

Consulting Event Planning Interior Decorating

Groups and Associations:

Screen Actors Guild ThinkLA

Honors and Awards:

* USA TODAY President’s Club winner two years in a row for exceeding revenue goals by the largest percentage.

* WNCN-TV Centennial Olympic contest winner for selling the most Olympic packages.

* 1987 Fletcher Music Scholarship Recipient

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