Chief Marketing Officer at BeWebCom
Milan Area, Italy
- Current
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- Chief Marketing Officer at BeWebCom
- Founder & Managing Director at Relevant Impact
- Past
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- Strategy & Business Development Manager at DMC (FullSIX group)
- Key Account Manager at DMC (FullSIX group)
- Marketing and Editorial Manager at Aucland Italia
- Online Media Consultant at DNM (now FullSIX)
- Assistant to CEO at ClickIt (Ad Pepper Media Italy)
- Press Office Assistant at A.C.T.L.
- Education
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- Libera Università di Lingue e Comunicazione IULM
- Recommended
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- Websites
Michele Rossi’s Summary
Having worked for communication agencies for years (accounts direction, new business development, strategic consultancy, team management), I have developed a sound experience in interactive advertising and direct response marketing. In 2004 I also founded a company for the development of an Italian online comparison shopping engine MrWallet, which I currently run.
Michele Rossi’s Specialties:
Business Development, Accounts Direction, Team Management, Marketing Consultancy, Interactive advertising, Internet Marketing, Digital Marketing, Direct Marketing, Mobile Advertising, Direct Response Advertising, Ad-serving technologies, Media planning, Search Engine Marketing, Email Marketing.
Michele Rossi’s Experience
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Chief Marketing Officer
BeWebCom
(Internet industry)
February 2009 — Present (6 months)
Chief Marketing Officer for BeWebCom Corp. (www.bewebcom.com), an interactive media company operating in b-to-b and b-to-c markets, focused in Europe and North America. I am in charge of global Marketing and Sales activities of the company. I manage the global marketing budget, overseeing marketing strategy, media buying, digital marketing programs, public relations strategy, internal communications and corporate development. I work actively across all internal departments, developing relationships with all external constituents, such as senior-level clients, advertisers, publishers, partners etc.
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Founder & Managing Director
Relevant Impact
(Internet industry)
July 2004 — Present (5 years 1 month)
Founder and Managing Director of Relevant Impact srl, publisher of the Italian online shopping guide MrWallet. With more than 100.000 monthly visitors and 300 active clients, nowadays the Web site is a leading product comparison search engine in Italy.
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Strategy & Business Development Manager
DMC (FullSIX group)
(Privately Held; Marketing and Advertising industry)
March 2008 — February 2009 (1 year)
I worked for DMC (FullSIX group), leading communication agency in interactive marketing and direct response advertising. The role implied the development of the agency portfolio and business strategies, the acquisition of new clients and the management of existing clients: together with the COO, I was also responsible for human resources management and development.
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Key Account Manager
DMC (FullSIX group)
(Marketing and Advertising industry)
April 2001 — February 2008 (6 years 11 months)
Responsibilities for key accounts management and development, coordinating multiple skills teams (marketing consultants, media planners, designers, programmers) in communication projects development. During the years I also assisted the CEO in new business and new services development. My major clients: Alitalia, Babelgum, Best Western, Carrefour, Casa.it, Club Med, Editalia, European School of Economics, Fiditalia, ING Direct, Mars Italia, Mondadori, RCS, Tele2, Virgilio.it.
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Marketing and Editorial Manager
Aucland Italia
(Internet industry)
January 2000 — November 2000 (11 months)
I worked as Marketing and Editorial Manager for the online auction company Aucland (LVMH Group) in Milan, coordinating the marketing and editorial teams. My responsibilities included definition and allocation of the marketing budget (tv, press, radio e Internet), partnership negotiations with major Italian Web portals, coordination of creative and media buying agencies, editorial management and development, media relations.
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Online Media Consultant
DNM (now FullSIX)
(Privately Held; 201-500 employees; Marketing and Advertising industry)
March 1999 — December 1999 (10 months)
I worked for the Internet solutions company DNM Datanord Multimedia (now FullSIX) as digital consultant and online media planner. My clients included Intel, Lloyd Adriatico, Lufthansa, Volvo. My activities were development of online media strategies for clients, online advertising campaigns planning and management, internal creative and technology briefing and coordination, internal and external coaching.
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Assistant to CEO
ClickIt (Ad Pepper Media Italy)
(Internet industry)
December 1998 — February 1999 (3 months)
Internship programme run by the online advertising network Clickit (now AdPepper Media) in Milan, where I assisted the CEO in the company start-up: development of communication plans for clients, salesforce back-office handling, development of marketing materials, supporting in events organization.
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Press Office Assistant
A.C.T.L.
(Publishing industry)
April 1997 — June 1997 (3 months)
Internship programme with the Association of Culture and Free Time in Milan. I was involved in tipical press office activities and media relations, assisting the Press Office Manager: relation with journalists, press releases preparation, news conferences organization, press clipping.
Michele Rossi’s Education
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Libera Università di Lingue e Comunicazione IULM
Degree , Public Relations , September 1994 — March 1999
Dissertation title: “Internet and the Corporate Communication: the Microsoft Case”.
Supervisor Prof. Emanuele Invernizzi.
Mark: 110/110.
Additional Information
Michele Rossi’s Websites:
Michele Rossi’s Interests:
Internet, cinema, travelling, clubbing, jogging, swimming, snowboarding
Michele Rossi’s Groups:
IAB Italy
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ASSODIGITALE - www.assodigitale.it - -
IULM Alumni -
Performance Advertising
Michele Rossi’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
