Michael Lovisa

Michael Lovisa

Digital Analytics at Maxus (NBCU)

Location
Greater New York City Area
Industry
Financial Services

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Michael Lovisa's Overview

Current
  • Digital Analytics at Maxus (NBCU)
Past
  • Integrated Media Planner - Maxus ( NBC Sports Group,NBCU Corporate, NBC Local Affiliates) at Maxus
  • General Manager; Partner/Owner at Ridgeline Ski and Snowboard
  • Assistant Media Planner on (Bravo, Style, NBC News, Golf Channel, NBC Sports Net) at Maxus
  • Team Leader at The Fed Challenge
  • Intern at Inspire Solutions
  • Intern at LocateStock.com
  • Sales Associate at Retail Concepts
Education
  • New York Institute of Technology
Connections

218 connections

Michael Lovisa's Experience

Digital Analytics

Maxus (NBCU)

Public Company; 1001-5000 employees; Marketing and Advertising industry

August 2014Present (2 months)

Providing clients with deep media intelligence and recommendations to make timely and effective investment decisions.

Integrated Media Planner - Maxus ( NBC Sports Group,NBCU Corporate, NBC Local Affiliates)

Maxus

Public Company; 1001-5000 employees; Marketing and Advertising industry

May 2013July 2014 (1 year 3 months) Greater New York City Area

Specializing in sports entertainment and television, specialty in action sports. I have spent my time at Maxus working as a communications and media planning professional with properties such as NBCUNI Integrated Marketing, The Olympics, NBC Sports Net, The Golf Channel, NBC News, Style, Bravo and NBC Owned. Experience in project management, brand strategy, media strategy, partnerships, and project execution/implementation . Strengths in developing grass root, creative strategies and developing custom media plans that are thorough, intricate and comprehensive with a track record of positive, award nominated results.

• Lead day-to-day client contact on consumer and B2B accounts
• Pitch, present and execute media plans from inception to completion for NBC Universal properties
• Develop Consumer and Media insights extensive knowledge of multiple research tools for comms/media planning, campaign reporting, and brand positioning. (see Skills section for tools)
• Plan and implement the following media formats: Television, Cinema, Print, OOH, Radio, Digital, Experiential, Partnerships, and leveraging owned assets in creating media campaigns.
• Manage and maintain strong relationships between vendors and agency partners
• Facilitate status meetings to ensure efficient workflow is implemented to meet deadlines
• Ensure plans deliver based on client objectives, meet efficiency goals and are executed flawlessly
• Spearhead partnership discussions between vendors and client for experiential activations
• Supervise and train Assistant Media Planners on daily responsibilities and methodologies
• Work with GroupM process planning team to streamline the media planning cycle for NBCU Account
• Media Tools: ComScore, DDS Research Writers and Nielsen Galaxy, Kantar Stradegy/Xpert, Market Mate, Simmons, Scarborough, MRI, Nielsen Viewergraphics, Nielsen Audience Watch, Resolve and Sysomos

General Manager; Partner/Owner

Ridgeline Ski and Snowboard

August 2011December 2013 (2 years 5 months)

Snow sport retailer catering to clientele seeking specialty, high-end merchandise.
Build the Ridgeline brand through social media marketing, direct mail, e-mail blasts, and promotional events/sponsorship. www.ridgelineskishop.com

Attend industry trade shows to maintain vendor relationships, and obtain information on potential new accounts and developing market segments.
Liaise regularly with vendor accounts for purchasing, defective merchandise, special order, and accounts payable reconciliation purposes.
Ensure repeat patronage by understanding a customer's unique needs and using extensive industry knowledge and experience to provide them with the best solution.

Assistant Media Planner on (Bravo, Style, NBC News, Golf Channel, NBC Sports Net)

Maxus

Public Company; 1001-5000 employees; Marketing and Advertising industry

March 2012May 2013 (1 year 3 months) New York, NY

Assistant Media Planner who thrives in a fast-paced, collaborative and progressive environment.

Passionate about television, positioning clients in the possible light, experimental first time stunts.. Strengths range from relationship building, organizing and analyzing large amounts of information at once, attention to detail and developing custom media plans that are thorough, intricate and comprehensive

Specialties:
-MRI/Simmons/Scarborough
-Kantar Stradegy
-Comscore
-Sysomos
-Chorus
-MarketMate
-Viewergraphics
-Audience Watch
-DDS Spotpack/Script/Goals
-DDS Research Writer
-Nielsen Galaxy
-Resolve



Media Planning: Competitive Analysis, Media Plan Presentations, Communications Strategy, Media Buying , Campaign Optimizations, Billing Reconciliations

Media Planning experiences varies from local and national broadcast, commercials, radio, out of home, stunts, events, mobile, tablets and digital display.

Team Leader

The Fed Challenge

September 2010November 2010 (3 months)

12 week workshop on real-life application of monetary policy, economic forecasting, and economic indicator analysis which concluded with a nation-wide competition and presentation to the NYFOMC.
Performed detailed analysis of current economic status by daily observation and recording of economic data.
Applied study of economic indicators and financial theories to create a federal monetary policy proposal.
Delivered said proposal in a presentation to the NYFOMC, which also included a thorough analysis of the United State's fiscal past and historic economic trends.

Intern

Inspire Solutions

May 2010September 2010 (5 months)

Consulting firm specialized in business development and creating customized solutions to assist clients meet business goals and improve their bottom line.
Worked with Inspire Solutions founder and CEO on coordination and implementation of Mashable.com Summer Tour engagement.
Assisted live streaming agent Watchitoo in organization and moderation of various live and pre-recorded video feeds for Mashable.com Summer Tour.
Aided in orchestration of public relations seminar for aspiring authors by managing equipment, locating the venue, and organizing the schedule of events.

Privately Held; 11-50 employees; Financial Services industry

January 2010May 2010 (5 months)

LocateStock.com helps facilitate short-sales transactions by providing users with real-time price data and stock availability information.
Investigated potential clients for LocateStock.com's startup company UBATV, a host of live-streaming financial and entertainment news interviews and events.
Created and maintained extensive Excel worksheets to manage contact information of both current and potential clients.

Sales Associate

Retail Concepts

Privately Held; 1-10 employees; Retail industry

20072010 (3 years)

Michael Lovisa's Skills & Expertise

  1. Social Media Marketing
  2. Marketing
  3. Media Planning
  4. Digital Media
  5. Advertising
  6. Management
  7. Strategy
  8. Email Marketing
  9. Media Buying
  10. Competitive Analysis
  11. Business Development
  12. Business Strategy
  13. Cable Television
  14. Media & Entertainment
  15. Market Analysis
  16. Financial Analysis
  17. Product Marketing
  18. Digital Marketing
  19. Strategic Planning
  20. nielsen research
  21. Media Placement
  22. Interactive Media Planning
  23. Data Analysis
  24. Market Research
  25. Consumer Insight

View All (25) Skills View Fewer Skills

Michael Lovisa's Education

New York Institute of Technology

B.S, Business Administration, Finance; Business

20072011

Summa Cum Laude Graduate, CFA Level 1

Contact Michael for:

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