Michael Falato

Current

Vice President of Sales and Business Development at Txtstation

Past

Interactive Sales Manager at Premiere Radio Networks
Account Executive at next>edge (Arden Realty-Parent Company)
Account Executive at Factiva

Regional Sales Manager at DICE
Account Executive at E-centives
SSGT at Illinois Air National Guard
Online Regional Sales Manager at Warner Bros.
Director of New Business at Monster.com

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5 more...

Education

Southern Illinois University, Carbondale
John Hersey High School

Recommended

13 people have recommended Michael

Connections

263 connections

Industry

Wireless

Websites

My Company

Michael Falato’s Summary

Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow event owners, sponsors and media (TV, radio, press, Internet) to communicate with fans directly through their cell
phones, and create one-to-one ‘real time’ dialog with consumers at specific times and places such as sports events and concerts. Since 2000, we have been at the forefront of mobile interactivity designing “live” integrated programs that harness the excitement of live events while delivering high consumer response
and encouraging brand loyalty.

What We Do –

Engage and Entertain

Txtstation's complete mobile marketing service utilizes all interactive event media including cell phones, television, live event big screens and the Internet to engage and entertain your customers. We add value to

your event production and commercial activity, generating additional revenues for your properties. Your tailored campaign can include gaming and voting applications (vote for MVP or favorite song), promotional sweepstakes (meet a celebrity, win backstage passes), mobile couponing (merchandise and concession stand discounts), event-specific downloads (Java games, ringtones, wallpaper) and event information (upcoming events and promotions). Your campaign can deliver a database of qualified information to conduct ongoing dialog with your customers pre and post event.

Michael Falato’s Specialties:

I have over 15 years in sales in broadcasts, wireless, and internet verticals

Michael Falato’s Experience

Vice President of Sales and Business Development

Txtstation

(Privately Held; 11-50 employees; Marketing and Advertising industry)

February 2006 — Present (3 years 6 months)

The world’s most successful broadcasters, sport organizations, stadiums, advertisers, agencies, and publishers are using our mobile interactive marketing solutions to activate new and current sponsors to build their business.

With the invention of Tivo and DVR’s, commercials are being skipped over. In additions, stadium banner or signs are not being paid attention too. Advertisers need to find a new way of attracting people to their brand in a non invasive entertaining manner. Activation is very important for sponsorships.

I believe Txtstation has key components to increase sales, increase brand awareness, and development a one to one relationship. We have relationships with many different broadcasters and professional teams to bring your brand to with our solution.

Some Examples:

Real time video examples: http://www.txtstation.com/clients_videos.asp

Real time graphic examples: http://www.txtstation.com/clients_graphics.asp
Interactive Sales Manager

Premiere Radio Networks

(Public Company; 501-1000 employees; Online Media industry)

October 2005 — February 2006 (5 months)

www.premiereradio.com
Account Executive

next>edge (Arden Realty-Parent Company)

(Real Estate industry)

December 2003 — March 2005 (1 year 4 months)

next>edge is the turnkey provider of fully integrated energy solutions for owners and operators of real estate, including office buildings, corporately owned facilities, hospital and medical facilities, industrial and manufacturing facilities, hospitality and resort properties, and government and municipal facilities. By employing the latest technologies and energy-efficient operational strategies, next>edge provides energy solutions that lower operating costs, increase revenue and identify our customers as leaders in environmental awareness. As a subsidary of Arden Realty, Inc. (three-time EPA Commercial Real Estate Partner of the Year), next>edge was directly involved with benchmarking over 100 Arden buildings for the EPA Energy Star Program.
Account Executive

Factiva

(Wireless industry)

2005 — 2005 (less than a year)
Regional Sales Manager

DICE

(Public Company; Computer Games industry)

2001 — 2002 (1 year)

Technical Recruiting Website
Account Executive

E-centives

(Public Company; Broadcast Media industry)

1999 — 2001 (2 years)
SSGT

Illinois Air National Guard

(Mining & Metals industry)

June 1987 — March 2000 (12 years 10 months)

Produced, edited, shot video for the 126th ARW at O'Hare Air Reserve Facility in Chicago
Online Regional Sales Manager

Warner Bros.

(Public Company; 10,001 or more employees; TWX; Entertainment industry)

August 1998 — August 1999 (1 year 1 month)
Director of New Business

Monster.com

(Public Company; 5001-10,000 employees; MNST; Internet industry)

September 1996 — September 1998 (2 years 1 month)

One of first sales people at Monster.com in 1996, was always in top 3 of sales revenues.

Michael Falato’s Education

Southern Illinois University, Carbondale

BA , Broadcast , 1988 — 1992
John Hersey High School

1988 — 1992

Additional Information

Michael Falato’s Websites:

My Company

Michael Falato’s Groups:

Mobile Insiders
Inbound Marketers - For Marketing Professionals
Mobile Advertising & Marketing
Sports Video Group
Event and Arena Marketing Conference
eMarketing Association Network
Sports Marketing
IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
Sports Marketing 2.0
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Mobile Marketing Professionals
Sponsorship Insights
SportsBiz
Event Planning & Management:
Advertising Professionals
Mobilists (Innovators in mobile industry - 3900+ members)
Mobile Marketing & Advertising
Sports Industry Network™
Mobile Marketing Experts
Media Professionals Worldwide
Music and Entertainment Professionals
Experiential Marketing
Media Buyers/Planners Network
Olympic Sports Marketing Network - Vancouver 2010
Action Sports Connect
Sports Industry Forum
INTERACTIVE & DIGITAL MEDIA GROUP
Sponsorship Sales Professionals
Technology-in-Sports Industry Forum
Sports Marketing Global Network
Mobile Social Network
Mobile Application and SMS Advertising Network
Sportel™ - Sports and Media Professionals Network
Sports & Entertainment Marketing and Advertising Agency Professionals
Mobile VAS and Content - Professionals
Mobile SEO and Search Marketing
Advertisers Network (www.twitter.com/mediamatchers)
Sports Sponsorship
8th Annual IMG World Congress of Sports/SportsBusiness Journal & SportsBusiness Daily
IEG's Sponsorship Community
The National Sports Forum
Early Stage East Venture Capital Conference
Linking Sales Leaders
Experiential Vendor Client Connect - OOH, Experiential, Field and Buzz Marketing
Information Display & Entertainment Association (IDEA)
Sports Marketers
Austin Toros Business Network
Txtstation Mobile Marketing