Strategic Program Manager at Federated Media
Greater New York City Area
- Past
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- Strategic Program Manager at Federated Media
- Associate Director, Media Strategy at Fly Communications
- Senior Manager, Online Marketing at Rodale
- Analyst, Business Systems at Conde Nast
- Advertising Operations Manager at CondeNet
- Senior Sales Associate at CondeNet
- Education
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- University of Southern California
- University of Kansas
- Recommended
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5 people have recommended Michael - Connections
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216
connections
- Industry
- Online Media
- Websites
Michael Cohn’s Summary
I've bought and sold media, codified and negotiated rates, and analyzed and optimized web traffic. I've advised publishers on how to monetize their sites, and advertisers on which sites to advertise on. I also understand the technical side of online ad operations far better than most people working on the business side.
Michael Cohn’s Specialties:
explaining "new media" situations to "old media" people, management of personnel and projects, web traffic analysis and optimization, ad operations, rate negotiation, process codification and improvement
Michael Cohn’s Experience
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Strategic Program Manager
Federated Media
(Privately Held; Online Media industry)
July 2008 — March 2009 (9 months)
I approve proposals before they go out to clients, based on profit margin, feasibility, and suitability for the company. I advise salespeople on the feasibility of their proposals, and brainstorm with them on outside-the-box ideas for clients. Then I choose the relevant vendors, negotiate rates with them, make an agreement, and supervise their work. This includes giving creative direction to designers and systemic direction to coders. I also write and negotiate the SOW for the client. Then I deal with any difficult issues that come up during the campaign, including technical snags, optimization, discussing performance with the client, etc. I also deal here and there with website analytics, ad serving, and social media optimization of various sorts. Finally, I write guidelines for authors who contribute to social media hubs, and work with those authors to find the right balance between what they would write in their natural mileu and what they should write on a sponsored site.
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Associate Director, Media Strategy
Fly Communications
(Marketing and Advertising industry)
April 2007 — April 2008 (1 year 1 month)
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Senior Manager, Online Marketing
Rodale
(Privately Held; 1001-5000 employees; Publishing industry)
November 2006 — January 2007 (3 months)
• Trained personnel in online advertising processes and technologies
• Responsible for delivery, execution, and optimization of top tier client accounts and ad campaigns -
Analyst, Business Systems
Conde Nast
(Privately Held; 1001-5000 employees; Publishing industry)
July 2005 — November 2006 (1 year 5 months)
• Technology Department Liaison to Sales and Advertising Operations
• Taught employees with diverse backgrounds how to use Akamai technologies
• Managed vendor relationships
• Forecast website inventory
• Designed, Deployed, and Tested web analytics configurations (Visual Sciences)
• Documented business processes and codified workflow
• Akamai Administrator and Configuration Architect for all of CondeNast
• Designed, Deployed, and Tested web caching and redirect configurations
• Trained developers in creation and implementation of statistics tags and ad calls
• Optimized statistics calls with Java, JSP, and JavaScript
• Wrote technical documentation for internal use that codified numerous processes -
Advertising Operations Manager
CondeNet
(Privately Held; 201-500 employees; Online Media industry)
May 2004 — June 2005 (1 year 2 months)
• Trained new sales managers in online advertising processes and technologies
• Responsible for delivery, execution, and optimization of top tier client accounts and ad campaigns
• Evaluated new vendors and technologies
• Improved and enforced advertising media specifications
• Trained new sales reps and associates in DART and DARTmail reporting
• Project lead on new vendor implementation (FatTail)
• ‘Star of the Month’ – public $1000 reward from CondeNet president for outstanding work -
Senior Sales Associate
CondeNet
(Privately Held; 201-500 employees; Online Media industry)
November 2003 — May 2004 (7 months)
• Designed, negotiated, sold, and optimized online advertising campaigns
• Designed, created, and maintained inventory management tool adopted by sales staff
• Forecast online inventory
• Created proposals for new business
• Managed client relationships
Michael Cohn’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
