
Strategic Sales and Marketing/Interactive Advertising and Media Specialist/Fundraising
Greater Los Angeles Area

Strategic Sales and Marketing/Interactive Advertising and Media Specialist/Fundraising
Greater Los Angeles Area
Strategic decision-maker with over twenty years of experience in journalism, politics, publishing, marketing, information technology, entertainment and fundraising. Specialist in business development/sales, media, strategic business planning, client relations, management and technology. Manage buinesses and investments involving multiple projects.
Interactive advertising and marketing sales/strategies, strategic business planning, media strategies/buying and selling, business development/sales, client services, operations/sales management, and rainmaking/motivation.
(Marketing and Advertising industry)
April 2005 — Present (4 years 4 months)
Best New Agency is an interactive advertising, media and technology agency representing talent worldwide. The agency also manages client projects and entrepreneurial or speculative investments. Michael is the agency's primary sales and media services partner. He is also responsible for venture capital project development. The website is www.bestnewagency.com and Michael can be reached by emailing michael@bestnewagency.com.
Clients: Schiffman Management Company, Project Vote Smart, 123Greetings.com, LoanWeb, SinglesNet.com, Working Mother Media, Zedge, Rey Gonzales Designs, Kodak, Kirayari, IQ Derma, Fair Choice Systems, Empiricads, Connexus, Adchemy, RGI Solutions...
(Marketing and Advertising industry)
February 2004 — March 2005 (1 year 2 months)
Launched new Private Label Radio division within entertainment marketing agency. Wrote business/strategic plans and proposals for: PLR/In-Store Network, PLR/In-theater Network, PLR/In-flight Network, DMI Brand Entertainment Group, and DMI Music Group. Responsible for renewal of United Airlines Entertainment Network deal and launched Gift Card Marketing and Mobile Entertainment/Marketing initiatives.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
August 1998 — May 2003 (4 years 10 months)
Founded and built a niche Internet marketing company that developed, processed and distributed private label prepaid gift cards for Internet marketers/clients. Raised over $1m from private/institutional investors; recruited major partners on projects worth over $5m with 11 months prior to break-even; signed distribution deals covering 70% of US retail market; retained staff, oversaw technological developments, managed investors, and closed company with little debt.
(Marketing and Advertising industry)
June 1996 — September 1998 (2 years 4 months)
Restructured multimedia group to become one of the largest Internet advertising agencies in US. Won major accounts, upgraded ranking 49th to 21st in less than a year, launched websites, kiosks, CDs, promos and other media; recruited creative/technology talent, formed strategic partnerships with technology/content companies.
(Public Company; 501-1000 employees; Publishing industry)
January 1994 — June 1996 (2 years 6 months)
Hired by CEO to help launch multimedia group to convert print magazines into multimedia formats. Converted print magazines into digital formats; launched the world’s first digital magazine Car and Driver on AOL/Internet in early 1994; launched the world’s first online advertising on AOL and the web in 1994; interactive adviser/specialist to advertisers and their agencies prior to large ad agency Internet involvement; launched new media division in 1995 – planned and hired staff and vendors; developed first standards for Internet Advertising Bureau/IAB, developed first online content management software, and produced first online rate card.
Marketing Communications , Marketing, advertising and business , 1980 — 1984
I am involved part-time as an advisor to Project Vote Smart (www.votesmart.org), which maintains the nation's only non-partisan voter defense system. Project Vote Smart uses volunteers from across the nation to provide accurate and unbiased information about candidates and elected officials. It can all be accessed by visiting the website.
I manage a full-time blog with a group of volunteers to promote truth in politics - the group is called Truth in Politics and we all post on www.ourrantsandraves.blogspot.com.
Too many to mention