Public Relations and Marketing for AEJMC
Columbia, South Carolina Area
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Mich Sineath’s Summary
Mich Sineath is a hands-on communications problem solver with proven success in directing multi-skilled teams to deliver complex projects for education, law enforcement and media industries. Articulate and persuasive with superior management skills, he offers a unique combination of creativity, analytical skill and vision.
Mich has an academic background in integrated marketing, convergence and digital media, and a professional background in public relations and communications management. He specializes in facilitating digital media opportunities through social media with focus on the user experience.
Mich Sineath’s Specialties:
Information management and analysis; community building and strategic outreach; public relations; digital marketing; social media and blogging.
Mich Sineath’s Experience
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Public Relations and Marketing
AEJMC
(Higher Education industry)
February 2007 — Present (2 years 10 months)
AEJMC is a nonprofit, educational association of journalism and mass communication educators, students and media professionals. The Association’s mission is to advance education, foster scholarly research and promote the free flow of communication.
* Develops and manages national marketing campaigns in conjunction with strategic directions, annual conventions and Association outreach.
* Steers small, cross-Association teams in building and promoting Association outreach and implementation of strategic objectives.
* Facilitates new and alternative ways to leverage traditional programs using social media channels in support of scholarly research, teaching and professional services.
* Oversees creative and IT process involved with launching new programs, and works closely with internal clients, IT and outside vendors.
* Monitors online public relations and provides 24/7 communication support to members (4,000), students and working journalists on a regular and ongoing basis.
* Arranges interviews, designs and produces correspondence materials, pairs mentors and reviews and edits Association reports and policies as required.
* Manages social media outlets, including the Association’s blog, Facebook, Twitter and additional online discussion forums, podcast channels, et al.
* Provides communication advice and liaison to Executive Director, executive board (13) and office staff of seven.
Mich Sineath’s Education
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University of South Carolina-Columbia
M.A. , Mass Communication , 2004 — 2006
Additional Information
Mich Sineath’s Websites:
Mich Sineath’s Interests:
social media, marketing, strategic planning, public relations, new technology, digital media, community outreach
