Melissa Rosenbaum

Past

• Vice President of Marketing at ICON Advisers
• Director of Marketing at Fiserv ISS
• Director of Marketing at Fiserv Investment Support Services

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Connections

168 connections

Industry

Marketing and Advertising

Melissa Rosenbaum’s Experience

• Vice President of Marketing

  ICON Advisers

  (Privately Held; 51-200 employees; Financial Services industry)

  June 2007 — September 2008 (1 year 4 months)

  • Manage all aspects of marketing to meet corporate strategic goals:
  - create brand awareness by communicating key brand features & positioning across all medium
  - serve as relationship manager for advertising agency, determine advertising messages and target publications & manage creative development and execution
  - develop website strategies and enhance content architecture, functionality and navigation of web site to increase financial adviser online usage
  - supervise and work with Director of Public Relations to determine publication targets, pitch ideas, strategies and desired outcomes
  • Manage communications and product sales materials for external wholesaling forces for three distribution channels – Wirehouses/Independent Broker/Dealers, Registered Investment Advisers and Institutional Clients:
  - develop collateral for each product targeted at each channel
  - launch and promote new products and services
  - develop conference marketing strategies and communication programs

• Director of Marketing

  Fiserv ISS

  (Public Company; 501-1000 employees; FISV; Financial Services industry)

  September 1995 — June 2007 (11 years 10 months)

  • Develop the marketing strategy for all corporate products & services:
  - achieve buy-in from top management
  - effectively communicate strategy through all levels of the organization
  • Direct a staff of nine professionals consisting of a market research manager, four marketing managers, a graphic designer, a web designer, a conference planner and a public relations specialist to execute the marketing strategy.
  • Lead corporate re-branding initiative:
  - develop strategy
  - execute the new brand across all areas of the company
  - develop press materials to announce the new brand
  - re-brand existing collateral materials and forms
  - work with the parent company to comply with its overall branding guidelines
  • Develop annual budgets by product area, totaling over $2 million. Responsible for managing and reporting of monthly actual-to-budget approved budgets.
  • Serve as Chairperson for company’s national conference which attracts over 200 attendees and more than 50 exhibitors.

• Director of Marketing

  Fiserv Investment Support Services

  (Marketing and Advertising industry)

  1995 — 2007 (12 years )

Additional Information

Melissa Rosenbaum’s Groups:

•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators

Melissa Rosenbaum’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch