Matthew Vernhout,CIPP/C

Current

• Founder at Feed Your Console
• Director of Marketing (Volunteer) at Canadian Organization for Tropical Education and Rainforest Conservation
• Contributor at OneDegree

• Moderator at Email Roundtable
• Owner/Author at EmailKarma
• Administrator at Email Marketer's Club
• Director at Large at CAUCE North America
• Director, Delivery & ISP Relations at ThinData Inc

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Recommended

11 people have recommended Matthew

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• EmailKarma
• Feed Your Console
• OneDegree

Matthew Vernhout,CIPP/C’s Summary

Leveraging 8 years of experience, I help leading companies throughout many industries – including financial, travel, hospitality, manufacturing, consumer packaged goods, retail – successfully deliver their email messages promptly and accurately.

As a uniquely qualified individual, I work closely with the world’s most influential ISPs and translates their demands into ways that help Marketing VPs, Marketing Directors and Marketing Managers take immediate action and implement effective processes.

I share practical know-how by contributing to several online and offline publications providing insights on the interplay between deliverability and marketing.

* EmailKarma [http://www.emailkarma.net]
* Direct Marketing News [http://www.dmn.ca]
* OneDegree [http://www.onedegree.ca/matthew_vernhout/index.html]
* ThinData’s Email Strategies newsletter [http://www.thindata.com/great_ideas/email_strategies/default.asp]

I am an industry advocate by actively contributing to international marketing and email-related associations including the Message Anti-Abuse Working Group [http://www.maawg.org] and the Coalition Against Unsolicited Commercial Email [http://www.cauce.org]. I also participated on the Canadian Federal Government’s Anti-Spam Taskforce in 2004.

I am well-versed on the leading trends, tools, techniques, risks and opportunities as well as email marketing, deliverability and ISP requirements and policies.

Matthew Vernhout,CIPP/C’s Specialties:

Online marketing, Blogging, Privacy, Email Authentication and Coding Best Practices. Built and maintained strong relations with major ISPs around the world. 2008 - CIPP/C

Matthew Vernhout,CIPP/C’s Experience

• Founder

  Feed Your Console

  (Computer Games industry)

  March 2009 — Present (5 months)

  Launched in early 2009 as a media outlet for Console and PC gamers dedicated to providing relevant video game content from a unique perspective. Our site will feature video game news, game reviews and current gaming events. It is my job to lead the team in this direction.
  
  Success:
  - Over 1800 Page views in first month
  - Mention by BethSoft - Fallout 3 review/news page
  - Mention by Sega - House of the Dead: Overkill Review

• Director of Marketing (Volunteer)

  Canadian Organization for Tropical Education and Rainforest Conservation

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  May 2008 — Present (1 year 3 months)

  The Canadian Organization for Tropical Education and Rainforest Conservation (COTERC) is a registered Canadian non-profit charitable organization based in Pickering, Ontario, Canada. Founded in 1991, COTERC operates in both Canada and Costa Rica. In Canada, our Board of Directors are biologists, accountants, educators, environmentalists, zoo professionals, media professionals -- all committed and working actively to protect tropical rainforests.
  
  Memberships: http://www.coterc.org/membership.html

• Contributor

  OneDegree

  (Marketing and Advertising industry)

  October 2007 — Present (1 year 10 months)

  Contributor to OneDegree.ca publications. http://www.onedegree.ca/matthew_vernhout/index.html

• Moderator

  Email Roundtable

  (Marketing and Advertising industry)

  August 2007 — Present (2 years)

  The Email Marketing Roundtable has successfully connected a fragmented universe of marketers from the world's leading brands to discuss what works and what flops when developing cutting-edge email marketing programs.

• Owner/Author

  EmailKarma

  (Privately Held; Myself Only; Marketing and Advertising industry)

  July 2007 — Present (2 years 1 month)

  Email Marketing Blogger with leading edge insight.

• Administrator

  Email Marketer's Club

  (Non-Profit; Myself Only; Marketing and Advertising industry)

  June 2007 — Present (2 years 2 months)

  The Email Marketers' Club is a social network for Email Marketers. The purpose is to provide email marketers across the globe with a platform to mingle, share experiences and ideas or just get together and discuss anything that's on their mind. Email marketers are invited to join this community at www.emailmarketersclub.com

• Director at Large

  CAUCE North America

  (Non-Profit; 1-10 employees; Internet industry)

  November 2006 — Present (2 years 9 months)

  Started with CAUCE Canada in November 2006, and have continued working with the amalgamated CAUCE North America, to end the sending on Unsolicited Commercial Email.

• Director, Delivery & ISP Relations

  ThinData Inc

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  September 2006 — Present (2 years 11 months)

  As the Director of Delivery & ISP Relations, it is my responsibility to help clients manage and overcome the challenges of Marketing through email. Other items I am responsible for include setting and enforcing Network policy, managing the abuse/postmaster desk and duties, I also act to educate and build best practices for our world wide network of marketers and clients.
  
  ThinData was acquired on March 11th, 2008 by Transcontinental (www.transcontinental.com).

Additional Information

Matthew Vernhout,CIPP/C’s Websites:

• EmailKarma
• Feed Your Console
• OneDegree

Matthew Vernhout,CIPP/C’s Contact Settings

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