Sales & Marketing Executive, CEO
Greater Salt Lake City Area
- Current
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- Consultant at Confidential Software Company
- Past
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- SVP Sales & Marketing / CEO at Wi5Connect
- Director, Sales & Marketing at SIRE Technologies
- Vice President, Sales & Marketing at iAssessment LLC
- Director, Global Corporate Marketing at McKenzie Finch
- Education
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- Westminster College
- Westminster College
- Brigham Young University
- Recommended
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4 people have recommended Matthew - Connections
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286
connections
- Industry
- Computer Software
- Websites
Matthew Bowman’s Summary
About me:
I'm a tenured sales and marketing executive who is probably best known from the articles written about me in Business Week Magazine or one of the many lectures I have given at business conferences, CyberLaw continuing ed events, eBusiness programs in academia, etc. Being from Silicon Valley I lived in the shadow of Stanford University where I started my career as a Corporate Accountant for Varian Associates off Sand Hill Road in Palo Alto. Wanting to leverage my talents and interests, I went back to school to earn a MBA in Marketing. Since graduating from MBA School in 2000, I have served as VP of sales and marketing with SaaS, ASP, and Enterprise Software companies in the EDMS, ECM, Enterprise 2.0, LMS, Government and Education Technology spaces.
I've spent 10 months this past year turning social media into a reliable business tool with predictable outcomes as CEO of Wi5Connect, a Web 2.0 start up. We rapidly attracted the attention of Information Week, Forrester, Gartner, Business Week and many others for our first ever application of social media to learning management systems to foster both formal and informal learning for both corporate training and education.
Right now I'm neck deep in managing customer experiences to drive profitability, customer feedback to drive product innovation, and putting the latest lead generation and prospect nurturing technologies through their paces.
Past projects include a company called SIRE Technologies, Inc (www.siretechnologies.com). Starting with revenues under $10 million and a regional presence, we grew the company internationally and became ranked in The 2007 Software 500 (Digital Business Magazine), the Inc 5000, and the Best Business to Work For in Utah. My sales team enjoyed a remarkable 90% closing rate (that is to say, we only lost to the competition 1 in 10 times).
Follow me on Twitter: twitter.com/MBowmanMBA
Matthew Bowman’s Specialties:
Sales & marketing management, SaaS, Enterprise Software, lead generation, new media, social networking, internet marketing, viral marketing, branding, web usability, guerrilla marketing, competitive intelligence, market research, strategy, search engine marketing, search engine optimization, social networking, and promotion.
Matthew Bowman’s Experience
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Consultant
Confidential Software Company
(Computer Software industry)
April 2009 — Present (4 months)
Worked with industry-leading SaaS company to provide strategic direction and tactical support for company-wide lead generation program. Grew lead quantity overall by 151% within 30 days while setting new record for lead count. Simultaneously increasing lead quantity - increased number of highly ranked leads by 205% in same period. Utilized latest in web analytics, online marketing, direct mail, PPC and social media. Performed in-depth industry analysis on main competitors and provided strategic competitive direction.
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SVP Sales & Marketing / CEO
Wi5Connect
(Internet industry)
July 2008 — April 2009 (10 months)
After joining Wi5Connect as its VP of Sales & Marketing in July 2008, the investors asked me to assume the role of CEO of Wi5Connect, a SaaS company offering a Learning Management System married to an online social community. Our amazing team launched a version release in five short months - creating a scalable platform that the industry analysts loved. Within a few short months we developed a reseller channel and caught the attention of Information Week, Forrester, Business Week, Silicon Slopes and Gartner. We were the first vendor to combine a learning management system with social media to bring together both formal and informal learning supported by a single platform.
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Director, Sales & Marketing
SIRE Technologies
(Privately Held; 11-50 employees; Computer Software industry)
July 2005 — July 2008 (3 years 1 month)
SIRE Technologies develops electronic content management technology and agenda management systems for the state and local government. The past three years have seen rapid sales growth sometimes toping 160%. This resulted in our being ranked in The 2007 Software 500 (Digital Business Magazine). In 2007 we received recognition from SIIA and AIIM ranking our software among the top five in the US. We have successfully launched five new technologies, one of which created an entirely new market sector. After five years, we remain the market leader in this industry. Update: SIRE was just listed in the Inc. 5000 as being among the top 5,000 most successful companies.
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Vice President, Sales & Marketing
iAssessment LLC
(Privately Held; 1-10 employees; Computer Software industry)
December 2003 — June 2005 (1 year 7 months)
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Director, Global Corporate Marketing
McKenzie Finch
(Privately Held; 11-50 employees; Accounting industry)
February 1998 — November 2003 (5 years 10 months)
Matthew Bowman’s Education
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Westminster College
Marketing Certificate , 2000 — 2000
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Westminster College
MBA , Marketing , 1998 — 2000
- Activities and Societies:
- Delta Mu Delta Honorary Society Inductee
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Brigham Young University
BS , Business Administration , 1986 — 1992
Additional Information
Matthew Bowman’s Websites:
Matthew Bowman’s Honors:
Nominated for the 2009 v100 award.
Inductee into the Delta Mu Delta Honorary Society
Spotlighted by Business Week managazine
SIRE Technologies was named in The 2007 Software 500 by Digital Business Magazine, and ranked as one of the best companies to work for by Utah Business Magazine while heading the company’s sales and marketing efforts.
iAssessment was named in the Top 25 Under 5 by the Utah Valley Entreneurial Forum while serving as Vice President of Sales & Marketing two years running.
Matthew Bowman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
