Matt Pernichele

Matt Pernichele

Law Student at J. Quinney School of Law, Universtiy of Utah

Greater Salt Lake City Area

Current
Past
  • Managing Partner at Trail Creek Brewing and Pub
  • Principal and Marketing Manger at Akoan Software
  • General Manager and Owner at Brewvies Cinema Pub
Education
  • University of Utah - David Eccles School of Business
Connections
32 connections
Industry
Venture Capital & Private Equity

Matt Pernichele’s Experience

  • Law Student

    S.J. Quinney School of Law, Universtiy of Utah

    (Educational Institution; Law Practice industry)

    August 2009Present (4 months)

  • Accounting

    Consonus Technology

    (Privately Held; Information Technology and Services industry)

    August 2007October 2009 (2 years 3 months)

  • Entrepreneur Consultant

    FundingUniverse.com

    (Privately Held; Venture Capital & Private Equity industry)

    March 2008March 2009 (1 year 1 month)

    • Created or help client create business plans, financial models and statements, and investor pitches
    • Assisted clients with business planning including operations, marketing, and cash flow issues
    • Developed and helped clients implement debt and equity funding strategies
    • Taught classes on creating business plans, pro forma financials, pitching investors and related topics

  • Manager

    Darden Corporation

    (Public Company; 10,001 or more employees; DRI; Food & Beverages industry)

    April 2006February 2007 (11 months)

    • Responsible for P/L, staffing, daily operations, adherence to standards, and customer satisfaction for a corporate restaurant grossing over $4,000,000 per year
    • Determined proper staffing and inventory levels for projected demand using PeopleSoft based ERP system
    • Hired, trained, and supervised a staff of 56 to 71 with as many as 38 working at any one time
    • Helped raise Diamond Club ranking from 37th to 4th in division (this is a composite rating including overall profitability, revenue growth, guest satisfaction, and other factors)
    • Increased Director Audit score from 84.3% to 98.7% (5th highest in the division of 82) by emphasizing adherence to company standards and procedures, cross training, and improved supervision

  • Managing Partner

    Trail Creek Brewing and Pub

    (Food & Beverages industry)

    April 2005March 2006 (1 year )

    • Oversaw day to day operations of 2 pubs located 80 miles apart for the first 9 months of operation
    • Achieved month over previous increased sales and profitability every month at Ketchum location
    • Attained positive cash flow every month at Ketchum location
    • Set up P/L, customer and employee satisfaction, and site inspection systems to help manage managers
    • Created and implemented start up plan including purchasing, remodeling, hiring, and training
    • Hired, trained, and supervised staff of 28 plus 4 managers
    • Created procedures for hiring, training, inventory, ordering, A/P, payroll, HACCP, etc.
    • Determined marketing and promotional strategy

  • Principal and Marketing Manger

    Akoan Software

    (Privately Held; 1-10 employees; Higher Education industry)

    February 2002February 2006 (4 years 1 month)

    • Oversaw creation of web ads, flyers, and trade show collateral
    • Created and implemented marketing plan including web and print advertising campaign and trade show presence and strategy
    • Wrote web site, flyer, and email copy
    • Created print ads, trade show flyers, mailers and web content
    • Helped define and maintain Akoan’s brand (simple, fast, reliable) in all touch points
    • Sold service directly to Physician Assistant school administrators
    • Conducted and latter oversaw non-technical customer service
    • Researched competitors, competing products, customers, and government regulations
    • Managed team that developed, marketed, and supported Tracker Release 3, Palm and web based medical educational software that outsold its predecessor by 500%
    • Utilized tightly managed outsourced programming to produce product in 1/8th the time of its predecessor and under budget

  • General Manager and Owner

    Brewvies Cinema Pub

    (Privately Held; 11-50 employees; Entertainment industry)

    February 1996April 2005 (9 years 3 months)

    • Conceived, created, and grew innovative, profitable, and popular business from conception to sale
    • Created and maintained Brewvies brand (relaxed, be yourself, fun) in all touch points
    • Created and implemented marketing strategy
    • Created award winning “Quit Sneaking It In” print advertising campaign
    • Brewvies was selected as a City Weekly “Best of Utah” 6 times
    • Wrote press releases and maintained relationships with local entertainment media
    • Consistently exceeded national average per screen gross for sub run movies
    • Set up and managed accounting system including weekly P/L, inventory and ordering, competitive bidding, revenue projections, payroll, and AP/AR
    • Created systems for training, employee evaluation and discipline, box office reporting and film comparison, weekly cost standards, ordering and receiving, cleaning and maintenance, and film booking many of which are still in use under new ownership
    • Achieved positive cash flow every year I owned the business


Matt Pernichele’s Education

  • University of Utah - David Eccles School of Business

    MBA , Business, Anthropology , 19841992

    Activities and Societies:
    Phi Sigma Kappa - Vice President, Beer Chairman

Additional Information

Matt Pernichele’s Groups:

  •    Utah Entrepreneurs

Matt Pernichele’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

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