Matt Gennone

Current

Director at Fractal Analytics

Past

Director Analytics at Fractal Analytics
director at NelsonHall
Director Sales at Datamonitor

see less...

Education

West Virginia University

Recommended

5 people have recommended Matt

Connections

262 connections

Industry

Financial Services

Websites

My Website

Matt Gennone’s Summary

I enable leading companies to grow their business through increased sales and profitability based on using analytics to drive key business decisions. Have a strong track record of successful delivery to Fortune 500 companies such as Procter & Gamble, Wal-Mart, Unilever, Visa, SAP, CIGNA, Citigroup, Pepboys.

Experience in the area of Consumer Insight and Research, Marketing Mixed Modeling, CRM Analytics, Predictive Modeling, Reporting and Decision Support. Specific to the industry have provided solutions in CRM and loyalty analysis , supply chain analytics, segmentation and profiling, transaction analytics, RFM analysis, category management analytics, pricing optimization, product affinity, performance drivers, forecasting etc.

Have unique experience and insight on how to build and maintain a competitive advantage using analytics to support your business.

Matt Gennone’s Specialties:

web analytics, risk analysis, customer analytics, marketing.

Matt Gennone’s Experience

Director

Fractal Analytics

(Financial Services industry)

2007 — Present (2 years)
Director Analytics

Fractal Analytics

(Financial Services industry)

2007 — 2008 (1 year)
director

NelsonHall

(Privately Held; 11-50 employees; Market Research industry)

2003 — 2007 (4 years)
Director Sales

Datamonitor

(Public Company; 501-1000 employees; DTM.L; Market Research industry)

1998 — 2003 (5 years)

Matt Gennone’s Education

West Virginia University

Additional Information

Matt Gennone’s Websites:

My Website

Matt Gennone’s Groups:

DataShaping Advanced Analytics
West Virginia University Alumni
Marketing Executives Group
West Virginia Alumni
WVU Alumni
Credit and Collections
Shopper Insights & Marketing Professionals
Business Intelligence & Analytics Group
Harvard BusinessPublishing Analytics
West Virginia Universty Alumni Group
Northwest Arkansas User Group
BPO Executives
Predictive Analytics
Payment Card Industry Network
CONSUMER PACKAGED GOODS CONNECTS - SuperGroup!
Consumer Insights Interest Group
CPGpeople (8.000+ members)
The BPO and Offshoring Best Practices Forum
The Category Management and Shopper Insights Connection Group 1000+
Global Analytics Network (+5K analytic professionals)
Fractal All
CPG Sales and Marketing Group
Advanced Analytics, Predictive Modeling & Statistical Analyses Professionals Group
The Category Management and Shopper Insights Executive Group
Analytics Community
Payday Lending
CONFECTIONERY INDUSTRY CONNECTS - SuperGroup!
Predictive Analytics Network (PAN)
ESP
E-Commerce Careers
Digital Analytics