Mat Dahms

Mat Dahms

Agent at State Farm Insurance

Location
San Francisco Bay Area
Industry
Insurance

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Mat Dahms's Overview

Current
Past
  • Search Relevancy Editor at Alta Vista
  • Consultant at Trizetto, Training Consultant
Education
Connections

388 connections

Mat Dahms' Summary

Experienced Marketing Analyst and consultant interested in helping others.

Focus is around 3 areas:
Marketing Systems
Time and Attention Management
Work/Life Integration

Specialties

Linking practical action steps to vision, identifying and capturing marketing opportunities, brand management, lead acquistion and conversion, customer retention and referral programs, trend analysis

Mat Dahms' Experience

Privately Held; 10,001+ employees; Insurance industry

September 2012Present (2 years 2 months) Oakland, CA

Agency Intern

State Farm Insurance

Privately Held; 10,001+ employees; Insurance industry

December 2011September 2012 (10 months) Oakland, CA

Undergoing internship program designed to achieve all required licensing and training to open an agency.

Marketing Analyst

State Farm Insurance

Privately Held; 10,001+ employees; Insurance industry

May 2002December 2011 (9 years 8 months)

* Developed executive planning strategy and execution of statewide internet initiatives for 2,000+ agency force, including development of segment marketing landing pages, search engine optimization, email marketing and wireless marketing campaigns.

* Consulted independent contractor agents on multiple aspects of small business ownership, including but not limited to: team member hiring and training, online and traditional marketing, adaptation of software and wireless technologies, and regulatory and licensing requirements.

* Developed Internet marketing strategy, including search engine optimization, lead aggregator sales conversion, utilization of customer relationship management (acquisition) software and social networking guidelines for agency management department, for delivery to San Francisco’s 53 independent contractor agency force.

* Delivered increase in marketing presence and insurance policy transaction rates, assisting San Francisco gain 4.00% auto policies in force gain over last 12 months.

Marketing and Pre-Sales Support

Cygent (Oracle)

February 1999October 2001 (2 years 9 months)

Coordinated, Compiled and delivered high priority request for proposal documents for communications ordering software platform for multinational clients such as Sprint and AT&T
Database management of competitor information, such as Strength, Weakness, Opportunity Threat analyses and strategy.

Search Relevancy Editor

Alta Vista

December 1999August 2000 (9 months)

Mapped Alta Vista search results to DMOZ Open Directory Project
De-bugged relevancy errors
Wrote search results descriptions, advised on content display

Privately Held; 1001-5000 employees; Information Technology and Services industry

January 1998January 1999 (1 year 1 month)

* Created and administered billing system virtual train-the-trainer sessions for over 500 end users

Mat Dahms' Skills & Expertise

  1. Market Research
  2. Market Analysis
  3. Product Marketing
  4. Market Planning
  5. Business Planning
  6. Small Business

Mat Dahms' Education

San Francisco State University

Bachelor of Arts, Creative Writing

19941997

Mat Dahms' Additional Information

Groups and Associations:

Contact Mat for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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