MaryBeth Matzek

MaryBeth Matzek

Freelance writer & editor

Appleton, Wisconsin (Oshkosh, Wisconsin Area)

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MaryBeth Matzek's Overview

  • News Editor at Insight Publications
  • PR Specialist at Willems Marketing
  • Business Editor at The Post-Crescent

500+ connections

MaryBeth Matzek's Summary

Northeast Wisconsin-based freelance writer and editor for publications and organizations. I write for a variety of regional and trade business publications, including Insight on Business, Wisconsin Builder, Wisconsin Law Journal, and the Milwaukee Business Journal, as well as websites, including, and Wisconsin Health News. For organizations and businesses, I write news releases, newsletters, blogs, case studies, website content, grants, and other marketing pieces. Also serve as an adjunct communications instructor at Fox Valley Technical College where I teach Written Communications.

Specialties: Writing about small business, personal finance, workplace issues, manufacturing, health care, insurance, education, and paper industries. Grant writing for non-profit organizations.

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MaryBeth Matzek's Experience


1Bizzy Writer

April 2006Present (8 years 6 months) Appleton, Wisconsin

A writing and editing business designed to meet your communication needs, whether it's a story for a publication, an online blog or article, grants, newsletters, or news releases. Also develop and implement social media marketing plans for businesses and organizations. All services delivered
in a timely, professional manner.

Adjunct Communications Instructor

Fox Valley Technical College

Educational Institution; 1001-5000 employees; Higher Education industry

September 2010Present (4 years 1 month)

Teaching written communication courses to students that focuses on learning how to write business letters, memos, emails, resumes and reports.

News Editor

Insight Publications

Privately Held; 1-10 employees; Publishing industry

January 2010April 2012 (2 years 4 months)

Write and edit stories, work on social media and help fill in the gaps at this business publication in Northeast Wisconsin.

PR Specialist

Willems Marketing

July 2006April 2008 (1 year 10 months)

Wrote news releases and handled media relations for several Fox Valley businesses and non-profit organizations, including Appleton Downtown Inc., the Radisson Paper Valley Hotel and the Fox Cities Book Festival. I also wrote web copy and brochure copy for various marketing projects.

Business Editor

The Post-Crescent

March 1999April 2006 (7 years 2 months)

At The Post-Crescent, I served in numerous capacities including copy editor, online editor and business editor.

MaryBeth Matzek's Publications

  • Leading By Example

    • Insight on Business Magazine
    • May 1, 2014
    Authors: MaryBeth Matzek

    As Richard Wells retires from UW-Oshkosh after 13 years as chancellor, I had the opportunity to do an in-depth story looking at his far-reaching impact.

  • "Play Ball"

    • St. Norbert College Magazine
    • July 7, 2014
    Authors: MaryBeth Matzek

    A profile on several members of the All-American Girls Professional Baseball Team, who visited St. Norbert College in DePere as part of a conference focused on women and sports.

  • Is Working From Home Right for You?

    • Brazen Careerist website
    • February 28, 2013
    Authors: MaryBeth Matzek

    I wrote a blog for Brazen Careerist, a careers-focused website, to help people decide if working from home is right for them.

  • UWO center taps into students' entrepreneurial spirit

    • May 9, 2014
    Authors: MaryBeth Matzek

    Wrote this column on a newly expanded program to help UW-Oshkosh students start businesses for, a statewide business news website.

  • Jolie's experience puts genetic testing in the spotlight

    • The Milwaukee Business Journal
    • August 23, 2013
    Authors: MaryBeth Matzek
  • Brand Booster: Profile of Elevate97

    • Insight on Business Magazine
    • March 1, 2014
    Authors: MaryBeth Matzek

    I've written dozen of cover stories for Insight; what set this one apart was that I had to do it on deadline. A process that usually takes three weeks was compressed to three days. It was definitely a writing challenge, but turned out great.

  • Solution Seekers: Cover story looking at impact of ACA on businesses

    • Insight on Business
    • February 1, 2013
    Authors: MaryBeth Matzek

    For Insight on Business, I wrote an in-depth cover story looking at what businesses of all sizes need to know about the Affordable Care Act. I focused in on ThedaCare since it not only a large regional healthcare provider and is affected by many of the new rules and regulations (including a loss in Medicare funding), it is also the New North's largest employer and has to make decisions on how to cover its own employees. I also talked with insurance companies, small businesses and larger businesses about their plans as they await for the ACA to be fully implemented in January 2014.

  • Rural Recruit: Manufacturers struggle to find workers

    • Insight on Manufacturing
    • March 15, 2013
    Authors: MaryBeth Matzek

    I wrote this cover story for Insight on Manufacturing, a bi-monthly magazine focused on the manufacturing industry in the New North. This story focuses on the struggles manufacturers in rural areas face with finding enough skilled workers.

  • Breaking out of the feast or famine cycle

    • June 1, 2013
    Authors: MaryBeth Matzek

    I wrote this blog on how freelance writers can better manage their career and workload for the website, Be a Freelance Blogger.

  • Duo restore historic mini-thresher

    • Newsletter article for Touchmark
    • October 2013
    Authors: MaryBeth Matzek
  • Blog: Overqualified doesn't mean you're out of the running

    • Brazen Careerist
    • March 12, 2014
    Authors: MaryBeth Matzek

    Wrote this blog with tips for job seekers who are worried about being overqualified.

  • Annual screenings get men focused on health

    • The Milwaukee Business Journal
    • March 28, 2014
    Authors: MaryBeth Matzek

    I wrote this article for the men's health section of The Milwaukee Business Journal

  • Driven by technology, diversity & service

    • Wisconsin Business Magazine
    • April 14, 2014
    Authors: MaryBeth Matzek

    I wrote this feature on advanced manufacturing in Wisconsin for the Wisconsin Business Magazine, a publication of Small Biz Times. This was one of several articles I wrote for this annual publication looking at businesses and industries throughout the state.

  • Initiative helps Oshkosh suppliers weather spending cuts

    • July 17, 2014
    Authors: MaryBeth Matzek

    This article looked at the resources available to business suppliers affected by cuts at Oshkosh Corp.

MaryBeth Matzek's Volunteer Experience & Causes

  • Volunteer Experience

    • Co-President

      St. Bernadette Elementary School
      • Education
      September 2008 June 2012 (3 years 10 months)

      As co-president, I worked on the home and school budget and helped organize several successful fundraisers, including starting up a brand new event -- a fun run -- which raised $9,000 in its first year. I also volunteer in the school's library and in the classroom as a reading tutor.

    • Committee member

      St. Francis Xavier Educational System
      • Education
      September 2011 June 2013 (1 year 10 months)

      I serve on several committees for the school system, including marketing, social media and developing a plan to transition the middle school from a 6th to 8th grade environment to a 5th to 8th grade learning environment. I also chaired a sub-committee that drew up profiles of the different schools to help with advertising and marketing initiatives.

    • Executive Board Member/Marketing Committee Chair

      American Red Cross Outagamie Chapter
      • Disaster and Humanitarian Relief
      September 2006 June 2011 (4 years 10 months)

      As a member of the Red Cross Executive Board, I helped with putting together and approving budgets, programs and other services in Outagamie County. As chair of the marketing committee, I put together brochures, news releases and other advertising collateral. I also created and implemented a successful social media program for the chapter, including presences on Facebook and Twitter, that were later adapted by the region.

    • Finance Committee Member

      St. Bernadette Catholic Church
      May 2012 May 2014 (2 years 1 month)

      Served as recording secretary for the parish finance council, which sets the budget and financial goals for the parish.

    • Vice President of Membership

      Mid-Day Business & Professional Women
      June 2006 June 2009 (3 years 1 month)

      I held various roles with BPW both locally and on the state level. For the local group, I was vice president of membership (under my leadership, we had the highest percentage of membership growth in the state); newsletter editor; and co-chair of the annual fundraising silent auction and event that supports local charities. For the state organization, I served one year as vice president of membership (2009).

MaryBeth Matzek's Skills & Expertise

  1. Newsletters
  2. Public Relations
  3. Newspaper
  4. Magazines
  5. Press Releases
  6. Social Media
  7. Editing
  8. Copy Editing
  9. Web Content
  10. Media Relations
  11. Creative Writing
  12. Journalism
  13. Copywriting
  14. Marketing
  15. Social Media Marketing
  16. Blogging
  17. Event Planning
  18. Public Speaking
  19. AP Style
  20. Fundraising
  21. Nonprofits
  22. Storytelling
  23. Marketing Communications
  24. Advertising
  25. SEO
  26. Grant Writing
  27. Email Marketing
  28. Research
  29. Social Networking
  30. Facebook
  31. Writing, editing, social media, project management Adobe Creative Suite
  32. Proofreading
  33. Books
  34. Brochures
  35. Strategic Communications
  36. Photography
  37. Publishing
  38. Online Marketing
  39. Teaching
  40. WordPress
  41. Publicity
  42. Newspapers

View All (42) Skills View Fewer Skills

MaryBeth Matzek's Education

University of Wisconsin-Madison

Bachelor's degree, Journalism, Public Relations


Activities and Societies: The Daily Cardinal

MaryBeth Matzek's Additional Information


Reading, spending time with my family, cycling

Groups and Associations:

-- St. Bernadette Home & School Association Co-president and newsletter editor. -- From 2005 to 2011, I served on the board of directors of the American Red Cross-Outagamie Chapter. I was also marketing commitee chair and newsletter editor. -- Vice president of membership and silent auction co-chair for Mid-Day Business & Professional Women from 2006-2009. -- State membership chair for BPW, 2008-2009

Honors and Awards:

-- Named Volunteer of the Year by the American Red Cross Outagamie Chapter in 2010
-- While I was membership chair for Mid-Day BPW, we won several state and national awards for our growth. At the time, we were the largest chapter in Wisconsin.
-- While working for Gannett, I won a Best of Gannett Award for breaking news coverage for a story I did when Kimberly-Clark announced it was closing two local mills.
-- Graduate of Leadership Fox Cities, 2003

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