Maryanne Spillane McInturf

Current

• Principal at Spinnaker Consulting
• Director of Marketing & Communications at Boston College's Carroll School of Managment

Past

• Director of Marketing at Boston College's Carroll School of Management
• Marketing Director at Babson School of Executive Education
• Marketing Manager, Executive Education at Simmons Graduate School of Management

1 more...

Education

• Boston College
• Northeastern University
• College of the Holy Cross

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Recommended

1 person has recommended Maryanne

Connections

108 connections

Industry

Higher Education

Websites

• My Company

Maryanne Spillane McInturf’s Summary

Maryanne Spillane McInturf’s Specialties:

strategic marketing, branding, communications, project management, marketing research

Maryanne Spillane McInturf’s Experience

• Principal

  Spinnaker Consulting

  (Market Research industry)

  August 2008 — Present (1 year 4 months)

• Director of Marketing & Communications

  Boston College's Carroll School of Managment

  (Higher Education industry)

  June 2006 — Present (3 years 6 months)

  Responsible for strategic planning and creative implementation of brand identity for Carroll School programs and offerings. Develop and gain consensus among multiple stakeholders for school-wide strategic marketing plan. Audiences include alumni, press, prospective students, and ranking publications. Communication channels include print, web, multi-media, and worldwide press. Most recently launched Carroll Capital, an e-newsletter specifically designed to raise the profile of the School and to quantitatively measure marketing efforts to outside constituents.

Maryanne Spillane McInturf’s Education

• Boston College

  MBA , 2006

• Northeastern University

  Masters Degree , English literature , 1997

• College of the Holy Cross

  BA , English , 1989 — 1993

Additional Information

Maryanne Spillane McInturf’s Websites:

• My Company