Martin Laetsch

Current

VP of Sales and Channel Management at AboutUs

Past

Sr. Director of Search Strategy at Covario
Manager, Worldwide Search at Intel Corporation

Education

Oregon State University

Connections

128 connections

Industry

Marketing and Advertising

Websites

My Company

Martin Laetsch’s Summary

A seasoned search marketing industry expert and thought leader with over ten years experience developing and running search programs at global enterprises. I initially built one of the most robust global search marketing organizations while at Intel, and over the last 2 years have helped Fortune 500 companies across verticals such as Tech, CPG, Travel, Manufacturing, and Media build world-class search marketing programs.

I am well known and respected in the search industry and am often called on to speak at industry events or provide analysis on industry topics. I have keynoted conferences for Google and several Fortune 50 companies, am frequently quoted in industry publications, and frequently speak at major search conferences like Search Engine Strategies and SMX. I was on the Board of Advisors of SEMPO, the Search Engine Marketing Professional Organization, and was a founding member of the Google Technology Leadership Council, a group dedicated to developing best practices for technology search marketers.

Martin Laetsch’s Specialties:

SEO & Paid Search for large, multi-national companies; centralizing search marketing programs across busines units, geo's, brands, etc.

Martin Laetsch’s Experience

VP of Sales and Channel Management

AboutUs

(Privately Held; Internet industry)

March 2009 — Present (10 months)
Sr. Director of Search Strategy

Covario

(Privately Held; Computer Software industry)

December 2006 — February 2009 (2 years 3 months)
Manager, Worldwide Search

Intel Corporation

(Public Company; 10,001 or more employees; INTC; Computer Hardware industry)

August 1996 — October 2006 (10 years 3 months)