Mark Semlow

Current

Commercial & Premium/Incentive Sales Manager at Igloo

Past

National Accounts Manager at Igloo Products Corp
Regional Sales Manager at Igloo Products Corp.
National Account Manager- The Home Depot at LR Nelson Corp.

Category Manager- Wal-mart at LR Nelson Corp.
Region Service Manager at Sales Managers Inc (Manufacturer's Rep Agency)
Area Sales Manager at Clorox
Field Sales Manager at First Brands Corp., Inc
Sales Executive at David S. Lapine Co, Inc. (Rep Agency)
Sales Executive at David S. Lapine, Inc.

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6 more...

Education

Yale University

Recommended

6 people have recommended Mark

Connections

500+ connections

Industry

Consumer Goods

Websites

My Company

Mark Semlow’s Summary

Sales Manager with broad experience in Consumer Packaged Goods. Direct experience with Commercial and Premium Incentive (Special Markets) sales, as well as Home Depot, Lowe's, Kmart/Sears, Target, Walgreen's, Safeway, HEB, Fred Meyer, AAFES, Bass Pro, Cabela's, Dillard's, Dollar General, and Family Dollar. I am adept at penetrating a customer's organization both vertically and horizontally.

I also manage the 4 P's of sales for my assigned responsibilities. They are:

1) Placement/distribution
2) Pricing
3) Profitability
4) Predictability/forecasting

Please do not hesitate to contact me at msemlow@comcast.net

Mark Semlow’s Specialties:

IRI Sales Analyzer, Wal-mart Retail Link, Info Retriever, Kmart Workbench, ProSpace Planogram Software, Oracle Discoverer (shipment data) and Microsoft Office applications. Especially strong in Excel.

Mark Semlow’s Experience

Commercial & Premium/Incentive Sales Manager

Igloo

(Privately Held; Marketing and Advertising industry)

November 2007 — Present (1 year 9 months)

Develop and execute strategies to deliver predictable and sustainable growth in Igloo's most profitable trade channel. Manage 32 manufacturer's representative agencies to the Commercial and Premium Incentive markets in North America.

Responsible for P&L of the channel as well as working collaboratively with interdepartmental functions to penetrate new markets within the channels, develop new products, and deliver the company's financial objectives.
National Accounts Manager

Igloo Products Corp

(Privately Held; 1001-5000 employees; Consumer Goods industry)

July 2004 — 2007 (3 years)

National Account Manager, Katy, TX
July 1, 2004 to November 1, 2007

Responsible for calling on key accounts and managing manufacturer’s representatives to deliver the company’s volume, growth and profit objectives with Target, Kmart, Sears, Walgreen’s, HEB, AAFES, NEXCOM, Gander Mountain, Bass Pro, Cabela’s, Shopko, Pamida, Menard’s, Mills, Blains, and United Hardware. Kmart, Sears, HEB and Walgreens are handled as direct accounts, and do not enlist the services of a manufacturer’s representative.
Regional Sales Manager

Igloo Products Corp.

(Privately Held; 501-1000 employees; Consumer Goods industry)

June 2003 — June 2004 (1 year 1 month)

Responsible for managing manufacturer’s representatives to deliver the company’s volume, growth and profit objectives in the Southeast Region. Account responsibilities include: Home Depot, Lowe’s, Dollar General, Family Dollar, HEB, AAFES, NEXCOM, Orgill, Handy Hardware, Publix, Winn-Dixie, Eckerd’s, Food Lion, and Henry’s Tackle.

Grew the business from $14 million to $19.5 million (39%) in sales, in the first year.

Awarded the President’s Award for Sales Manager of the Year.
National Account Manager- The Home Depot

LR Nelson Corp.

(Privately Held; 501-1000 employees; Consumer Goods industry)

March 2002 — June 2003 (1 year 4 months)

Responsible for delivering the companies volume and profit objectives, at their largest customer.

Required to negotiate Variable Sales Expenses (e.g. volume rebates, marketing funds, new store allowances, etc) to deliver the most competitive, but profitable, program for L.R. Nelson and Home Depot.

Appointed “Category Manager” for the Hose End Category at Home Depot. Involved reviewing both L.R. Nelson and competitive sales data to make fact based, objective recommendations to the buyer.

Manage 8 Manufacturer’s Representatives to ensure promotional and store service objectives are met.
Category Manager- Wal-mart

LR Nelson Corp.

(Privately Held; 501-1000 employees; Consumer Goods industry)

January 2001 — March 2002 (1 year 3 months)

Responsible for forecasting, inventory management, and overall collaboration with the company’s supply chain managers.

Performed detailed analysis of Wal-mart’s point of sale (POS) data, for all vendors in the Hose-End Category, via the Retail Link System.

Executed Modular Category Assortment Planning (MCAPS) analysis to develop regional planograms for Wal-mart.

Identified sub-category and product trends to develop national and regional promotions for execution during critical spikes in the highly volatile season.

Contributed to the development of Category Line Logic for presentation in the annual line review.

Performed sku productivity analysis for justification/deletion on the Wal-mart set.

Assisted Product Managers with new product creation based on early identification of developing consumer trends.

Managed L.R. Nelson packaging changes, for Wal-mart private labels, through collaboration with the Watt Group, The Meredith Group, and Wal-mart PDI
Region Service Manager

Sales Managers Inc (Manufacturer's Rep Agency)

(Privately Held; 51-200 employees; Consumer Goods industry)

March 2000 — January 2001 (11 months)

Interact with Home Depot merchants and vendor partners to derive and implement “best practices”/ planograms for various product categories.

Manage 17 direct reports, involved: setting goals, measuring progress towards completion of goals, reviews, training, hiring and development of subordinates.

Maintain service levels to achieve bi-monthly coverage of 140 Home Depot stores in the Mid-South region.

Interview and hire trainees to expand coverage to new Home Depot stores in the MidSouth region.

Act as liaison between service reps and sales managers to provide ongoing status reports for projects and product performance in the stores.

Submit budget proposals to cover service expenses and maintain overall company profitability.
Area Sales Manager

Clorox

(Public Company; 10,001 or more employees; CLX; Consumer Goods industry)

1999 — 2000 (1 year)

Direct sales responsibility for all Clorox business units to Home Depot regional offices in Atlanta. Including: Kingsford, Home Cleaning, Laundry, Glad, Forest Technology, Brita, and Combat. Responsible for total region sales of $1.7 million.

Organized and led national retail service companies for Home Depot. Involved budget analysis, setting monthly objectives, training, post call analysis, and ongoing broker evaluation.

Delivered category management and sales analysis as needed for appropriate Clorox businesses at Home Depot Corporate.
Field Sales Manager

First Brands Corp., Inc

(Public Company; 5001-10,000 employees; Consumer Goods industry)

March 1998 — March 1999 (1 year 1 month)

Company was bought by Clorox

Responsible for sales to key accounts within the states of Iowa, Nebraska, Kansas, Missouri, Illinois, Wisconsin, Michigan, Northern Ohio, and Western Pennsylvania. To include: Phar-Mor, ShopKo, Pamida, Duckwall-Alco, Frank’s Nursery & Craft, Fred’s, Rite-Aid, Walgreens, and Venture. Delivered $6 million in total sales.

Managed six General Merchandise brokers for the Glad, A&M Products, and Forest Technology divisions of First Brands.

Responsible for national retail service of Home Depot, Kmart, and Wal-Mart. Required to oversee project implementation and follow through of nine retail service companies throughout the continental United States. Also, participated in formulation and execution of marketing plans to these customers.
Sales Executive

David S. Lapine Co, Inc. (Rep Agency)

(Privately Held; 11-50 employees; Consumer Goods industry)

September 1991 — March 1998 (6 years 7 months)

Responsible for over $6 million in sales to key accounts within the metro New York area.

A broad range of sales experience calling on over 300 accounts, to a variety of markets, including: home center, appliance cooperative, grocery, premium/incentive, mail order/catalog, housewares, distributor, and export accounts.

Participate in creation and implementation of marketing plans for new product development and introduction.

Presentations on 25-30 different product lines including Weber-Stephens Products Co., Rubbermaid, Kodak, Hoover, Candle-Lite, Apple Computers, and Seymour Housewares.
Sales Executive

David S. Lapine, Inc.

(Consumer Goods industry)

1991 — 1997 (6 years)