Director at Central Piedmont Community College
Charlotte, North Carolina Area
Director at Central Piedmont Community College
Charlotte, North Carolina Area
(Educational Institution; Higher Education industry)
September 1994 — Present (14 years 11 months)
JULY 2005 – PRESENT
Program Promotion Director
In my current role within the Community Relations and Marketing Services department, I serve as an account manager with responsibility for the delivery of marketing services to specific business units throughout the College.
AUGUST 1998 – JULY 2005
Director of Online Communications and Part-time Instructor
As a member of the Community Relations and Marketing Services Department, I managed content and presentation issues for CPCC’s non-instructional internet and intranet web sites.
Specific responsibilities included: devising online marketing/ communication strategies; developing a strategic online marketing plan; creating and managing information architecture and interface design; maintaining mission-critical online content; creating and managing the College’s Web Ambassador training program; and developing multimedia web applications in conjunction with CPCC's Information Technology Services department.
As a part-time instructor, I served as an instructor and course developer for CPCC's Corporate and Continuing Education department and Information Technologies division.
SEPTEMBER 1994 – AUGUST 1998
Multimedia Specialist and Instructor
As a Multimedia Specialist, I provided marketing, design and publication expertise to the staff of CPCC Corporate & Continuing Education.
Specific responsibilities included: developing, implementing and managing marketing strategies; creating marketing collateral; and maintaining a departmental web site.
In addition, I served as an instructor and course developer for a wide variety of desktop computer classes. Specific classes included Website Design (Beginning and Advanced), FrontPage 98/2000, Macromedia Dreamweaver, Adobe PageMill/GoLive, HTML, Adobe Photoshop, Internet for Teachers, World Wide Web overview, ClarisWorks, Introduction to the Macintosh, PageMaker, and QuarkXPress.
Ed.D. , Educational Leadership , 1997 — 2011 (expected)
I am currently a doctoral candidate in the UNCC College of Education’s Department of Educational Leadership.
M.A. , English , 1989 — 1991
B.A. , English , 1985 — 1989
Travel, walking
• Central District Director, PRIMA, 2008-2009
• Member, CNAC, 2008-2009
• President-elect; Charlotte, NC, chapter of the American Marketing Association, July 2008 – present
• Vice President, Communications; Charlotte, NC, chapter of the American Marketing Association, March 2007 – present
• Associate Vice President, Communications; Charlotte, NC, chapter of the American Marketing Association, March 2006 – March 2007
• District 2 Director; National Council for Marketing and Public Relations, January 2006 –January 2009
• District 2 Conference Coordinator; National Council for Marketing and Public Relations, September 2005
AWARDS AND HONORS:
• Recipient: Innovation of the Year. Central Piedmont Community College, August 1998
• Recipient: Meritorious lump-sum award, Central Piedmont Community College, 2000, 2003, 2005
PUBLICATIONS:
• “Say Hello to a ‘Brave New World’ of 24-Hour Communications.” NCMPR Council, October 2007
• "All in the Family: The Challenge of Coordinating Brand Identities." NCMPR Council, October 2004.