Mark Carubia

Current

Product Management at Allconnect

Past

Senior Product Strategist at Autotrader.com
Senior Product Manager at EarthLink
Senior Product Manager at BellSouth

Manager of New Service Development at Deutsche Bahn

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Education

The University of Texas at Austin
The University of Texas at Austin - The Red McCombs School of Business
Wissenschaftliche Hochschule für Unternehmensführung - Otto-Beisheim - Hochschule

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Recommended

7 people have recommended Mark

Connections

500+ connections

Industry

Internet

Mark Carubia’s Summary

Experienced Product Strategy and Management Professional

• Effective leader experienced in developing, launching, marketing and managing strategies, products and services in telecom, internet and advertising industries.
• Successful at implementing strategies that increase customer satisfaction, differentiate products, reduce costs and boost revenues.
• Proven ability to recruit, train, motivate and direct top-performing, multi-functional teams to exceed financial and operational targets.
• Proactive in continuously improving products, processes and policies.

Core Competencies

• Product Development: Strategic Planning, Competitive Analysis, Business Cases, Requirements, Presentations, Problem Resolution, On-Time Launch.
• Product Management: Marketing Strategy, Product Enhancements, Web Interface, Software, Collateral Creation, Customer Retention, Increasing Average Revenue Per User (ARPU), Fraud Prevention.
• Operations Management: Profit Optimization, Forecasting, Budgeting, Building Cross-Functional Teams, Leveraging Informal Networks, Troubleshooting, Beta Testing, Security and Fraud-Prevention, Training, Leading.

Mark Carubia’s Experience

Product Management

Allconnect

(Privately Held; Consumer Services industry)

May 2009 — Present (3 months)
Senior Product Strategist

Autotrader.com

(Privately Held; Internet industry)

April 2008 — December 2008 (9 months)

Analyzed marketplace and customer needs, developed strategy and implemented enhancements to B2B website that supports over $500 million in advertising revenues. Managed team of 3 direct reports; led cross-functional team of 10.
• Created security strategy and roadmap for site’s self-service functionality.
• Improved the speed of electronic listings transfer by 90% between AutoTrader.com and sister companies.
Senior Product Manager

EarthLink

(Public Company; ELNK; Information Technology and Services industry)

March 2003 — April 2008 (5 years 2 months)

Benchmarked competition, wrote product requirements, directed design of online customer portal and led multi-functional team of 60 to launch consumer VoIP service in 9 months.
• Increased annual gross margin $1 million through use of reconditioned hardware.
• Increased premium feature revenue 144% in six months via innovative promotion.
• Implemented 70% reduction in online store pages needed to purchase service.
• Reduced contact rates 37% by introducing call center on-hold DIY messages.
• Reduced international calling fraud 90% in 9 months by designing and implementing cross-functional process.
Senior Product Manager

BellSouth

(Public Company; BLS; Telecommunications industry)

August 1998 — March 2003 (4 years 8 months)

Managed $65 million portfolio of wholesale vertical telecommunications services for wireless and wireline carriers. Portfolio included Wireless E911, Caller ID, Toll-Free Dialing and Voicemail. Managed team of 9 direct reports.
• Increased Wireless E911 revenues 34% by offering a turnkey solution.
• Reduced annual Caller ID operating expense by $3 million.
• Tested feasibility of wireless location services with MapInfo Corporation (now part of Pitney Bowes).
Manager of New Service Development

Deutsche Bahn

(Public Company; Transportation/Trucking/Railroad industry)

March 1996 — April 1998 (2 years 2 months)

Identified, tested, implemented and promoted new onboard services for high-speed passenger rail fleet.
• Identified scent technology as means to boost on-board catering revenues 18%.
• Proved feasibility of signal boosters (repeaters) to improve cell phone reception.
• Initiated first proactive on-board customer survey in company history.

Mark Carubia’s Education

The University of Texas at Austin

BBA , Finance, International Business

Activities and Societies:

German Club, Year Abroad - University of Wuerzburg
The University of Texas at Austin - The Red McCombs School of Business

MBA , Marketing

Activities and Societies:

Sasakawa Scholar, IMBASA, Editor - Texas Business Weekly, Dean's Scholar
Wissenschaftliche Hochschule für Unternehmensführung - Otto-Beisheim - Hochschule

Diplom-Kaufmann , Operations Management