LinkedInMark Butler
Mark Butler

Mark Butler

Content Strategist, Consultant, and Project Manager at Butler: Beyond Books

Location
Greater Seattle Area
Industry
Publishing
Current
  1. Butler: Beyond Books
Previous
  1. IDG Books,
  2. IDG Books Worldwide, Inc,
  3. Richard D. Irwin Publishing
Education
  1. Kansas State University
Websites
85connections

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85connections
Butler: Beyond Books

Butler: Beyond Books

Consultant, Content Strategist and Project Manager

– Present

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Background

Summary

Mark Butler is a Seattle-based consultant and publishing advisor, who specializes in helping authors realize their vision – and helping them expand their ideas beyond books.

A former Senior Editor for Hungry Minds/IDG Books, Mark oversaw many of the best-selling and critically acclaimed …For Dummies titles, including several Wall Street Journal Business Bestsellers. With almost 20 years of experience in the publishing industry, Mark understands what it takes to publish a successful book in today’s marketplace and what publishers expect of authors.

In today’s world, books are no longer the only format for disseminating an author’s ideas. Over the last 10 years in his role as an independent consultant, Mark has worked with his clients to develop new ways to package and distribute book content. This can include presentations, training and educational programs, diagnostic tools, marketing materials, and online media content.

Specialties:Content development, leveraging content into new media platforms, product development, project management, brand and product communication, virtual team management, financial management and budgeting

Experience

Consultant, Content Strategist and Project Manager

Butler: Beyond Books
– Present (13 years 3 months)

Strategic and business planning; content strategy and content-driven product development; site and social media strategies; consulting tools and programs, educational product offerings, and promotional platforms; project management; financial management and budgeting; market research and analysis; marketing and sales planning; and brand and product communications in traditional and social media platforms.

Senior Editor

IDG Books
(5 years 3 months)

Senior Editor on the non-technology ...For Dummies series in the business, finance, law, music, games, and literature category.

Executive Editor

IDG Books Worldwide, Inc
(5 years)

Acquisitions Editor

Richard D. Irwin Publishing
(2 years 4 months)

Acquisitions Editor in charge of banking, legal, regulatory, and other financial titles, as well as journals and software development

Skills

  • Social Media
  • Publishing
  • Content Development
  • Online Marketing
  • Strategy
  • Market Research

Education

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