Maris Daugherty

Current

Senior Consultant at J.C.Williams Group

Past

Director of Marketing at uBid.com
Senior Consultant at Checkmate Consulting
VP Interactive and Relationship Marketing at RadioShack.com

VP Marketing at ComputAbility

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Maris Daugherty’s Summary

Maris Daugherty brings over 20 years of experience in the retail industry as a key stakeholder in both entrepreneurial and Fortune 500 companies. She strongly believes in customer-centric, multi-channel management practices having learned their value throughout her career in senior level marketing and merchandising positions within multi-channel, e-commerce, and catalog businesses.

Currently
- Working with retail service providers to enhance the E-commerce and Multi-channel experience across International borders.

- Talking with domestic retailers to better understand the challenges found in International cross border E-commerce

- Strategic validation and business plan development on Ecommerce concepts

Maris Daugherty’s Experience

Senior Consultant

J.C.Williams Group

(Partnership; 11-50 employees; Retail industry)

March 2005 — Present (4 years 5 months)

Bringing winning Ecommerce and multi-channel strategies to an International who's who list of retailers and global brands.

With the J.C. Williams Group, Maris has been project lead on strategy projects that include:
- International Ecommerce expansion
- Channel development strategies
- Organization design for Multi-channel retailers
- Vendor and partner evaluation and selection
- Best practice multi-channel benchmarking
- Due diligence for Venture Capital
Director of Marketing

uBid.com

(Public Company; 51-200 employees; Marketing and Advertising industry)

2003 — September 2004 (1 year)

Supervised all internal and external marketing communications, company messaging and campaigns for the nations second largest online auction. Negotiated and oversaw all marketing department vendor relationships. Coordinated cross- functional team efforts to drive awareness and market share to established and emerging categories. Maintained complete P&L responsibility for marketing department.

§ Negotiated key media contract delivering 15% savings and increasing the delivery guarantee by 60%.

§ Increased site wide page views by 30% through enhanced merchandising and exposure to emerging categories.

§ Engaged new advertising agency delivering increased creative performance by as much as 300%.

§ Reactivated over 100,000 dormant customers using innovative methods and offers.
Senior Consultant

Checkmate Consulting

(Privately Held; 1-10 employees; Marketing and Advertising industry)

August 2001 — July 2003 (2 years)

Represented the marketing and marketing research arm of this e-business solutions start up. Worked with external clients in extending their existing marketing assets to increase ROI, including media plans, CRM programs, direct marketing, strategic partnerships, promotions and commerce strategies.

§ Designed and deployed a vertical, finance and insurance CRM solution for a Global 500 Company in transportation industry.
VP Interactive and Relationship Marketing

RadioShack.com

(Public Company; 10,001 or more employees; RSH; Marketing and Advertising industry)

1999 — 2001 (2 years)

As VP Of Interactive Marketing,I was a key stakeholder in the design and launch of RadioShack.com. Created and developed strategic direction for RadioShack’s brand extension and integrity into multi-channel marketing. Developed and managed an enterprise wide cross-functional team. Integrated offline marketing programs to create consistent branding and messaging across all sales channels. Charged with driving business to retail locations. Created a matrixed team environment gaining leverage across the enterprise to extend existing media partnerships, customer acquisition programs, business partnerships and service agencies. Implemented Phase I B2B strategy on the website. Successfully managed P&L responsibilities within a $300 million budget.
VP Marketing

ComputAbility

(Internet industry)

1983 — 1999 (16 years)