Marco Romei

Current

Managing Director at opuslab

Past

EMEA Sales Consultant at Business Objects
Marketing & Communication Coordinator at YOOX
Analytic CRM Manager at Wind Telecomunicazioni SpA

Business Developer Manager at Sas Inc.
Junior Scientist at Centro Sviluppo Materiali S.p.A

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Education

Università di Roma - 'La Sapienza'

Recommended

3 people have recommended Marco

Connections

260 connections

Industry

Marketing and Advertising

Marco Romei’s Summary

Reloading the way of being a marketer, mixing multisensorial communication and advanced crm models, touch’n’screen technologies and webX.0, to build the marketing of the next generation customers, the (r)evolution marketing that will turns customers into partners.

KEY SKILLS
• Graduate in statistics and economics
• Strong analytical, graphical and statistical skills
• Project management - prioritising workload and meeting strict deadlines
• High level of self-motivation, enthusiasm and ambition to succeed
• Accounting and customer relationship building
• Willing to learn and meet new challenges

SPECIAL SKILLS
• academic experience within statistics and probabilistic fields
• 4 years working experience in CRM projects
• Statistical&probability Modelling – Churn&Abandonement, Cross selling, Loyalty; forecasting (Techniques: Neural Networks modelling, Regression Tree; Clustering models, Univariate/Multivariate Regression Analysis, Logistic Regression, Time Series models, bootstrapping sampling models for small populations)
• 2 years managing a customer intelligence platform in a telecom company
• developing customer metrics to guide efficient campaigns
• developing customer marketing strategies
• developing market strategies
• developing and building partnerships in co-marketing fields
• market intelligence analysis and competitor’s watch
• business/projects presentation to internal staff and external partners/customers on projects, analysis
• vision builder on complex markting project
• web and e-commerce dynamics expert
• Good communicator

AWARDS & PAPERS
• Experimental thesis study on neural network models printed by Statistics
Faculty Review as ‘The best thesis of the year 1998’
• ‘Logical Analysis of Data’, published in ‘Multivariate Analysis for Total Quality’, 2002 – Franco Angeli Edizioni

Marco Romei’s Specialties:

Engagement Marketing, Fragrance Marketing, Digital Interactive Networks, Digital Signage application, Marketing Reloaded, Emotional Marketing, Co-Marketing, Data Mining,Competitive Intelligence, CRM Marketing, Project Management, Business Intelligence,

Marco Romei’s Experience

Managing Director

opuslab

(Marketing and Advertising industry)

January 2008 — Present (1 year 7 months)

opuslab is the first and only lab fully devoted to interactive marketing. We develop out of home networks, using the most advanced touch screen technologies and interactive creative artworks.

We proudly bring the potential of the web outside the box, into cinemas, bookshops, theatres, and many other out of home location.

We let the people play with their emotions, we engage them. We let them live an unique event.
EMEA Sales Consultant

Business Objects

(Public Company; 1001-5000 employees; BOBJ; Computer Software industry)

October 2006 — December 2007 (1 year 3 months)
Marketing & Communication Coordinator

YOOX

(Privately Held; 51-200 employees; Internet industry)

May 2005 — September 2006 (1 year 5 months)

• develop marketing strategies in EMEA markets
• build effective business partnerships to drive brand awareness
• develop internal competitive analysis
• report business trends and make effective decisions to react on market trends
• special projects management in marketing fields
• report to top management
• customer base analytics management
Analytic CRM Manager

Wind Telecomunicazioni SpA

(Privately Held; 5001-10,000 employees; Telecommunications industry)

August 2003 — May 2005 (1 year 10 months)

- analytic CRM Manager, mobile wireline corporate business
- analytic CRM expert, project manager, data mining analyst
Business Developer Manager

Sas Inc.

(Privately Held; 5001-10,000 employees; Information Technology and Services industry)

May 2000 — August 2003 (3 years 4 months)

- business developer manager
- senior data mining consultant, analytic crm
- sales support junior, crm solutions
Junior Scientist

Centro Sviluppo Materiali S.p.A

(Government Agency; 501-1000 employees; Industrial Automation industry)

November 1999 — April 2000 (6 months)

junior scientist, process analysis