Marc Pelham

Current

Assistant General Partner at Pelham Land Company

Past

Director, Brookley Complex at Mobile Airport Authority
Director of Marketing at Mobile Airport Authority
Assistant General Partner at Pelham Land Company

Adjunct Professor at University of South Alabama

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Education

Northwestern University - Kellogg School of Management
Spring Hill College

Recommended

7 people have recommended Marc

Connections

132 connections

Industry

Real Estate

Marc Pelham’s Summary

Marketing and industrial/economic development executive with management experience in all aspects of airport and industrial complex planning and development. Specialize in team-building and creating innovative strategies and employing intensive qualitative and quantitative analysis to construct sustainable competitive advantages.

Marc Pelham’s Specialties:

∙ Strategic and project planning, organizational strategy and team development, business unit and project financial analysis, marketing strategy and communications
∙ Air service development
∙ Airport marketing and customer service
∙ Economic development
∙ Web site development, GIS
∙ Industrial and commercial real estate development
∙ Project management

Marc Pelham’s Experience

Assistant General Partner

Pelham Land Company

(Real Estate industry)

July 2008 — Present (1 year 1 month)

Manage timberland for three partnerships that own approximately 10,000 acres in Washington County, Alabama. Responsibilities include land management, timber management and leasing hunting rights and camp sites. Created http://timberland.webnode.com/
Director, Brookley Complex

Mobile Airport Authority

(Real Estate industry)

February 2007 — June 2008 (1 year 5 months)

Overall management of a 1,700 acre industrial complex, including 24 employees, 4,000,000 sq. ft. of industrial space, 72 tenants and 4,000 employees.
• Launched repositioning strategy to create a world-class industrial and commercial campus: built a $2.5 million warehouse; launched a $5 million office building project; invested $1,000,000 in landscaping and maintenance; demolished several buildings; implemented restrictive covenants.
• Upgraded leasing and property management: leased warehouses, offices, industrial buildings and land; installed real estate management and GIS systems; increased 20%; directed facility maintenance; created a web-based maintenance system.
• Directed economic development, including recruiting an $11 million Airbus Engineering Center and $600 million aerial refueling tanker assembly facility; responded to RFPs, managed site visits and delegations to air shows; formed a multi-state aerospace economic development consortium.
Director of Marketing

Mobile Airport Authority

(Real Estate industry)

April 1993 — January 2007 (13 years 10 months)

Directed marketing for Mobile Regional Airport and Brookley:
• Directed aerospace economic development.
• Collaborated with consultants to produce Brookley’s first strategic plan.
• Managed air service development for Mobile Regional Airport: created the airport’s air service development strategy; recruited air service from numerous airlines, and routes to many cities; launched an airport-operated airline station - awarded a $456,000 Federal Grant for start-up expenses.
• Created marketing strategy, including special events, communications, advertising, marketing materials, market research and public relations; produced the authority’s web site and introduced email and voice mail; designed and implemented an airport frequent flyer program; directed the Airport’s concession strategy, including a $1.5 million new retail facility.
• Directed a 14-person Customer Service Department responsible for special events, valet parking, car wash, a private club and airport shuttle.
Assistant General Partner

Pelham Land Company

(Real Estate industry)

1999 — 2006 (7 years)

Overall management of a 9,700 acre timberland company, including timber operations, timber sales, replanting, leasing, finance and land swaps and acquisitions.
Adjunct Professor

University of South Alabama

(Educational Institution; 1001-5000 employees; Higher Education industry)

January 1991 — March 1993 (2 years 3 months)

Instructed upper level undergraduate management classes, including Management Principles, Negotiations & Dispute Resolution and Management, Theory and Practice.

Marc Pelham’s Education

Northwestern University - Kellogg School of Management

MBA , Finance, Management
Spring Hill College

BA , English

Additional Information

Marc Pelham’s Groups:

• Chairman of Marketing Techniques for Small Airports panel and member of Passenger Air Service Development Techniques panel under the Airport Cooperative Research Program, administered by the Transportation Research Board of the National Academies to support applied research into airport management practices.
• Frequent speaker and panelist at national airport industry conferences and seminars on marketing, customer service and air service development.