Marc Matsumoto

Past

CMO at Thrive (Loudwater Labs)
Director of Acquisition and Retention at ooVoo
Sr. Director of Retention & Upsell at Thumbplay, Inc.

Senior Marketing Manager at Netflix, Inc.
Web Producer at Nokia (formerly Amber Networks Inc. )
Information Architect at Bridgestream, Inc.
Lead Web Designer at Verio, Inc.
Webmaster at InterX Technologies

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Marc Matsumoto’s Summary

Marketing executive with over 14 years of web technology experience, 7 of which was spent in customer acquisition and retention. Having led viral acquisition efforts at subscription businesses such as Netflix and Thumbplay, I have successfully planned and executed social media and WOM tactics as well as more conventional paid acquisition campaigns.

In my most recent position I led product and marketing for an online personal finance startup, supporting 2 rounds of fund-raising and successfully launching the product.

Marc Matsumoto’s Specialties:

direct marketing, subscriber growth, customer acquisition, customer loyalty, customer retention, customer winback, product marketing, social media, blogging, viral marketing, PR, business development, visual design, interaction design, brand identity, quantitative testing, qualitative testing, email marketing, food services, food writing

Marc Matsumoto’s Experience

CMO

Thrive (Loudwater Labs)

(Internet industry)

July 2007 — December 2008 (1 year 6 months)

Thrive is the first online financial advisory service to assess a user's financial health and provide step-by-step advice to improve it. My roles there included: angel and VC fund-raising pitching, management of the product development process, and the planning and execution of the launch strategy.

Accomplishments:
* Instrumental in raising angel and Series A rounds of funding.
* Successfully launched product on shoestring budget, capturing over $100M in assets tracked in 4 weeks.
* Brought SEM acquisition cost down from eCPA of over $20 to under $3.
* Recruited behavioral psychologist to drive the science behind Thrive.
Director of Acquisition and Retention

ooVoo

(Privately Held; 11-50 employees; Computer Software industry)

December 2006 — July 2007 (8 months)

Led online acquisition and retention efforts for a multi-point video IM application. Managed multiple agency relationships and associated budgets on an on-going basis. Managed product marketing on an interim basis, conducting research, competitive analysis and generating MRDs.

Accomplishments:
* Built online marketing efforts from the ground-up with a $2 M annual budget.
* Leveraged consumer insights, competitive data, and experience to make material improvements to beta builds of the application and website.
* Fostered viral momentum that produced uptake in the tens of thousands prior to any marketing spend.
Sr. Director of Retention & Upsell

Thumbplay, Inc.

(Privately Held; 11-50 employees; Wireless industry)

April 2006 — November 2006 (8 months)

Led all post acquisition retention efforts through email, SMS, and the website. Drove acquisition through viral and WOM channels. Built upsell and monetization programs to maximize customer lifetime value. Owned customer satisfaction metrics and managed survey/testing processes.

Accomplishments:
* Seamlessly rebranded and standardized all internal and external company communications.
* Launching 2 new viral acquisition channels
Senior Marketing Manager

Netflix, Inc.

(Public Company; 501-1000 employees; NFLX; Internet industry)

December 2001 — March 2006 (4 years 4 months)

Managed 3 customer acquisition channels for the largest online DVD rental company. Employed extensive quantitative and qualitative testing to drive successful campaigns from concept through deployment. Owned customer loyalty and retention programs executed through email.

Accomplishments:
* Increased customer conversion through viral and internal marketing channels by 3x and 4x respectively.
* Doubled gift subscription sales for 3 consecutive years, outpacing subscriber growth by over 20%.
* Successfully planned and executed customer communications strategies for events ranging from natural disasters to shifts in the company strategy.
Web Producer

Nokia (formerly Amber Networks Inc. )

(Public Company; 201-500 employees; NOK; Telecommunications industry)

January 2001 — August 2001 (8 months)

Managed all aspects of online product marketing for a network infrastructure startup. Reported to the VP of Marketing and worked across all divisions of the company to compile specs and commission collateral. On July 25, Amber entered a definitive agreement with Nokia to be acquired for $421 million.

Accomplishments:
* Built a compelling online presence increasing product awareness within the industry, strengthening the Amber brand.
* Successfully promoted Amber’s presence and events for industry trade shows.
Information Architect

Bridgestream, Inc.

(Privately Held; 11-50 employees; Computer Software industry)

September 2000 — January 2001 (5 months)

Directed the GUI design strategy for Bridgesteam, a venture backed startup developing a workflow driven end-to-end human resources solution. Built visual mock-ups, conducted market research and usability testing. Led a development team consisting of a UI engineer, 2 Java programmers, and a QA technician. Reported to VP of Engineering.

Accomplishments:
* Defined new direction for UI based on qualitative usability testing.
* Created and deployed style guides that achieved GUI consistency throughout the application.
Lead Web Designer

Verio, Inc.

(Public Company; 5001-10,000 employees; Internet industry)

April 1998 — September 2000 (2 years 6 months)

Led a team of 5 designers in the custom design business unit of Verio, developing visually stimulating interfaces for custom web solutions. Responsible for management and workflow coordination between multiple offices. Reported to VP of Operations. On September 11, 2000, Verio completed a merger transaction with NTT Communications for $5.5 billion.

Accomplishments:
* Promoted to Lead Web Designer within 12 months.
* Restructured workflow reducing development life cycle from 24 weeks to less than 8 weeks.
* Developed market specific design bundles to expedite the sales process.
Webmaster

InterX Technologies

(Internet industry)

June 1996 — March 1998 (1 year 10 months)

Managed a web development team consisting of 2 programmers and 2 graphic artists. Provided sales support to close new contracts. Maintained UNIX and NT based web servers.

Accomplishments:
* Promoted to Webmaster position in the web development business unit.
* Built a successful development team creating compelling web sites for local wineries and businesses.