Marc Leprat

Current

Consultant at Marketing du Respect
Lecturer at Reims Management School

Past

Initiator, cofounder and associated director at imagiin.com
VP Marketing, board member at British Telecom France (BT)
co-Founder & Associated Director at Tela Solutions

Sales Director for the Finance sector at Dalet Technologies
Channel Business Manager & Marketing Product Manager at IBM
Development engineer at International Business Machines

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Education

Reims Management School
University of Paris

Recommended

6 people have recommended Marc

Connections

500+ connections

Industry

Marketing and Advertising

Websites

My Company

Marc Leprat’s Summary

- Entrepreneur with a large professional experience at exec levels in bluechip companies (IBM, British Telecom) and SMEs
- Lecturer, teaching business, marketing & new technologies
- Writer of a book on "Respect Marketing" (expected to be published in 2009)
- Passionately fond of new technologies, marketing and innovation

You are very welcomed to connect with me [marc.leprat(at)rms-network.com].

Marc Leprat’s Specialties:

Advertising, Marketing, Communications
Internet, Mobile, interactive advertising using new technologies
Portfolio management & strategy
Business Startup
Sales & Négociations

Marc Leprat’s Experience

Consultant

Marketing du Respect

(Marketing and Advertising industry)

November 2008 — Present (9 months)

Owner and consultant on Web 2.0, Entreprise 2.0, eMarketing and entrepreneurship.
- I help companies defining and implementing the right strategy to reach digital and non digital customers.
- I also teach theses subjects at various universities (including Reims Management School & Telecom & Management Paris) and professional education organizations.
Lecturer

Reims Management School

(Educational Institution; 51-200 employees; Education Management industry)

September 2008 — Present (11 months)

Business startups, e-Marketing, strategy
Initiator, cofounder and associated director

imagiin.com

(Internet industry)

November 2004 — October 2008 (4 years)

I started Imagiin, an e-marketing startup based on technology, with great expectations. Unfortunately, I partnered with someone who abused from my trust. Having nothing to expect from this association, I took the right but hard decision to quit from my own company to recover my freedom.

Being the conceptor, I worked on all part of the business model (finance, marketing, IT) and managed the development of the technical platform outsourced to an IT service company.
VP Marketing, board member

British Telecom France (BT)

(Public Company; 10,001 or more employees; Information Technology and Services industry)

2000 — 2004 (4 years)

"VP Strategic Marketing" at BT Fluxus then "Country Marketing Manager" at BT France (after the merge).

Role:
- Co-responsible & co-accountable as part of Country Mgt Team to deliver the agreed revenue
- Manage Country Marketing Team (on functional co-ordination basis with BT headquarter)
- Drive and deliver the Country Marketing Plan and the Application Hosting product portfolio in line with agreed budget

Accomplishements:
- Moved the "Application Hosting" BU positioning and portfolio to a more profitable in a less competitive market
- Doubled spontaneous company knowledge to 66% (advertising & direct marketing campaigns)
- Increased sale pipeline through marketing communications programs (ex: 2003 VPN event +10M€)
- Re-branded BT Fluxus to BT France, then aligned BT France with its new ICT player positioning
- Created and developed a business partnership program for the Application Hosting BU.
co-Founder & Associated Director

Tela Solutions

(Privately Held; 11-50 employees; Information Technology and Services industry)

1998 — 2000 (2 years)

Tela Solutions was a service company specialisted on Internet projects & technologies, a so called "Web Agency" with a strong technical base. The company was acquired by "Business & Decision" (Euronext BND).

I was in charge of all sales, marketing, legal & recrutment aspects. At the end of our first complete fiscal year, my revenue was 1M€ made with blue chip companies such as ABN Amro, BNP, Credit Lyonnais, Danone, Exane, IBM/Lotus, Paribas, etc.
Sales Director for the Finance sector

Dalet Technologies

(Public Company; 11-50 employees; Information Technology and Services industry)

1995 — 1998 (3 years)

Dalet Technologies was editor of Prisma, a ISO 9xxx process management software. It changed its name to Ennov in 2001.

I was in charge of all marketing aspects for the Finance sector (banks & insurances). In 3 years, I grew my revenue at a rate of 700% and hired 2 sales rep. My sector weighted 3/4 of the company revenue.
Channel Business Manager & Marketing Product Manager

IBM

(Public Company; 10,001 or more employees; Computer Software industry)

1992 — 1995 (3 years)

Responsible for IBM France total revenue coming from the sale of LAN and PC office automation softwares, including Lotus Notes/Domino (groupware technology) and IBM Office Vision (email, calendar).
Development engineer

International Business Machines

(Public Company; 10,001 or more employees; Information Technology and Services industry)

1989 — 1992 (3 years)

Part of the IBM EMEA IT team in charge of the development of the OS/2 interface (C, SQL) of a Client/Server software connected to MVS et VM databases (DB2, SQL/DS) through LU2/6.2 protocoles.

Marc Leprat’s Education

Reims Management School

Master , Business & Administration (MBA) , 1987 — 1988

RMS is an EQUIS accredited business school by EFMD organization (www.efmd.org)
University of Paris

Bachelor , Business & Economics , 1983 — 1987

Activities and Societies:

IESSEC : Business & Economic conferences organisator with "Le Monde" newspaper
REFLEX : Photo Association treasurer

Additional Information

Marc Leprat’s Websites:

My Company

Marc Leprat’s Interests:

Travelling, Tennis, Scuba diving, Climbing, High-Tech

Marc Leprat’s Groups:

- RMS Club e-business (co-organisator), group of professionals with a special interest in management issues linked to the use of new technologies.

- Member of the board of Institut G9+, a group of professionals from the top french Business & Technology Universities (Agro, Centrale, Edhec, Dauphine, Em Lyon, Enseeiht, Ensimag, Essec, Escp-Eap, Hec, Mines, Polytechnique, Pont, Reims Management School, Sciences Po, Supelec, Telecom Bretagne, Cnisf)

- Forbes, RMS Network, the greater IBM connection

The Greater IBM Connection: IBM's alumni program for past and present IBM employees
FrenchWeb.org - le groupe des professionnels du net francophone
Advertising Professional
Reims Management School
Global Worker
BT Global Services
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Marketing 2.0 Community
Lotus Alumni
Software as a Service (SaaS) Group
Cloud Computing France
IMBA Reims Management School
Bilingual IT Professionals Group