Executive Board Advisor
Portugal
- Current
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- Executive Board Advisor @ SCC - Sociedade Central Cervejas at Heineken
- Past
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- Brand Building "Revolutionnaire" & Managing Partner at überbrands - Brand Building
- Head of Marketing & Corporate Clients at Gala Coffee & Tea Limited - Drie Mollen Sinds 1818 BV
- Country Managing Director / Consultant at Inspirit Music / Approved Music Marketing
- Education
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- Nova-Etapa
- Glendinning
- Glendinning
- Universidade Nova de Lisboa
- Universidade Católica Portuguesa
- Universidade Católica Portuguesa
- Recommended
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22 people have recommended Luis - Connections
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500+
connections
- Industry
- Consumer Goods
- Websites
Luis Madureira’s Summary
A proactive, proficient and resilient leader in Sales & Marketing general managment. Creative and inovative business optimizer across all FMCG verticals (Retail, Wholesale, Impulse & On-line). Experienced in Strategic Business Develpment, Brand Building, Account & Category Managment, Above-the-line (ATL) & Below-the-line (BTL), Shoper Marketing, Market Intelligence, Competitive Intelligence, New Product Develpment (NPD) and Team Managment. Achiever of quality results within realistic time frames whilst ensuring the highest standards. Generates trust and positive felings at both personal and professional level.
Luis Madureira’s Specialties:
Consumer Marketing - Route to Mind
Trade Marketing - Route to Market
Operational Marketing - Delivery
Market, Business & Competitive Intelligence
Business Development & Optimizer
Strategy & Tactical Planning & Delivery
Team building (Mentoring / Coaching / Training)
Strategic Marketing & Engineering
Experiential Marketing
WOM Marketing
BTL Expert
Luis Madureira’s Experience
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Executive Board Advisor @ SCC - Sociedade Central Cervejas
Heineken
(Public Company; HEI; Food & Beverages industry)
December 2007 — Present (1 year 8 months)
Confidential
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Brand Building "Revolutionnaire" & Managing Partner
überbrands - Brand Building
(Management Consulting industry)
July 2006 — December 2008 (2 years 6 months)
Cutting edge Brand Building and Strategic Consulting, including NPD (New Product Development), Business and Brand planning and Sales and Marketing strategy development. Innovation in execution and product launching into the Portuguese and Spanish markets.
Advising on business structures, drafting commercial policies and structuring commercial transactions.
Trading - Negotiation of international commercial contracts.
Developing projects with:
> Wayfield / Luanday - Soft Drinks, Spirits & Beer - Producer/Distributor - Angola
> Pernod Ricard - Spirits
> Commercial Advantge - Commercial Consulting - UK/Spain
> Drie Mollen Group - Coffee & Tea - NL
> The Big J - Smoothies - UK
> Channel Instore - elSD (Interactive Electronic Shelf Displays) - AU
> VIAInfo - Multimedia Presentation Platform - AU
> Fierce Angels - Dance Music Label & Themed Dance Music Events - UK
> ExcelFormação - Training - PT -
Head of Marketing & Corporate Clients
Gala Coffee & Tea Limited - Drie Mollen Sinds 1818 BV
(Consumer Goods industry)
May 2005 — July 2006 (1 year 3 months)
Lead the Marketing & Sales departments in UK & Ireland to profitable development within Drie Mollen Sinds BV holding strategy guidelines.
Unravell and develop brand value across Gala's brands (Lyons, Darvilles of Windsor, Templo Cafe, Melitta and Mill House) and Private Label business.
Business Development of Contract Manufacturing customers, Cafedirect - biggest Fairtrade coffee brand & Costa Coffee - International Coffee Shop chain. -
Country Managing Director / Consultant
Inspirit Music / Approved Music Marketing
(Music industry)
May 2003 — July 2005 (2 years 3 months)
Co-designed the Concept and developed the Business Model for Approved Music Marketing.
Consultant in several projects.
Launched Inspirit Music label in Portugal:
Promotion: 2 tours with International DJs and several branded events
Distribution set-up
Radio Show in biggest dance music radio station
PR -
Trade Marketing and Sales Director
Red Bull
(Privately Held; Food & Beverages industry)
January 2002 — February 2005 (3 years 2 months)
Directing the sales & marketing development strategy for verticals guaranteeing World Class Execution and abiding by planned P&L.
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On-Trade Business Development Manager
Fritolay
(Public Company; PEP; Consumer Goods industry)
June 2000 — December 2001 (1 year 7 months)
Vertical sales development via Channel Marketing, Category Management and Consumer Marketing promotions
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National On Trade Channels Sales Manager
Coca-Cola
(Public Company; KO; Consumer Goods industry)
July 1999 — June 2000 (1 year)
Directing the sales & marketing development strategy for verticals guaranteeing World Class Execution and abide by the planned P&L
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National Key Accounts Manager < Customer Marketing < Trade Development < Sales Trainee
Diageo
(Public Company; DEO; Wine and Spirits industry)
September 1995 — June 1999 (3 years 10 months)
Managed the business development of major and more complex Retail Key Accounts surpassing planned sales by 25% and responsible for a team of 4 Key Account Executives
Luis Madureira’s Education
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Nova-Etapa
CAP , Training , 2007 — 2007
CAP - Certificado de Aptidão Pedagógica (Trainer Certificate)
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Glendinning
Professional Key Account Management 2000 — 2000
Following Train the Trainer Basic and Intermidiate Course done in Diageo
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Glendinning
Account Management Train the Trainer Course 1995 — 1995
Glendinning Key Account Professional Course
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Universidade Nova de Lisboa
Graduate , Economics, Management, Marketing , 1990 — 1995
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Universidade Católica Portuguesa
Information Technology 2000
Post Graduate Course
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Universidade Católica Portuguesa
Internet Marketing 1999
Post Graduate Course
Additional Information
Luis Madureira’s Websites:
Luis Madureira’s Interests:
Music industry (DJ, Booker, Promoter), Marketing Consultancy (Trade Marketing, PR, A&R), Trend Spotting Motor Sports Tourism
Luis Madureira’s Groups:
APPM - Portuguese Marketing Professionals Association
SCIP
CPCI
Universidade Nova de Lisboa
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Competitive Intelligence Professionals -
Strategic Business and Competitive Intelligence Professionals -
FEUNL (Faculdade de Economia da Universidade Nova de Lisboa) -
Market Research -
Thinking Managers -
Inteligencia en Español e Inteligência en Português
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Sports Marketing 2.0 -
Music & Marketing -
Expats -
Premium Headhunting Network -
Competitive/Market Intelligence Professionals -
Associação Portuguesa dos Profissionais de Marketing -
MIG - Market Intelligence Group -
Market Intelligence Specialists
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The Star Tracker -
Society of Competitive Intelligence Professionals -
Competitive Intelligence, Corporate Intelligence and Investigation -
Beer Wine Spirits Network 3500+ -
FMCG Global:Consumer Goods Innovators & Specialists -
European Competitive Intelligence Group -
Market Intelligence Professionals Community at Markintell.com -
Silk Club, Lisboa -
Innovation, Prospective & Trends
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Executive Search Portugal -
Marketing FutureCast Lab -
VISUAL LATINA SHOPPER MARKETING -
Harvard Business Review -
Kash Finanças Pessoais -
CPGpeople International
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Academy of Competitive Intelligence -
Portuguese Wine -
BEVFORCE Career Network -
Portuguese Wine Group -
Coalition To Leverage and Optimize Sales Effectiveness (CLOSE) -
Market Intelligence Forum Netherlands -
Food Industry Careers -
Recruitment Outsourcing for the SME -
Low-Cost Intelligence Collection
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Drinks International
Luis Madureira’s Honors:
Q-Awards finalist with Moonsoned Malaber coffee developed for Waitrose
Two times finalist in Portuguese Tennis National Championship in Cadets and Juniors categories
