Luca Mascaro

Current

CEO and User Experience Architect at Sketchin Sagl
Board member and User Experience Manager at Phiware Engineering Sagl
Strategic Chief at IWA/HWG italy

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Past

Chief strategy officer at Dixero SA
CTO and chief designer at phiware
Designer at infraprogis

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Education

Scuola Universitaria Professionale della Svizzera Italiana - Dipartimento di tecnologie innovative
Centro Scolastico per le Industrie Artistiche
Centro Professionale Commerciale

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Recommended

10 people have recommended Luca

Connections

494 connections

Industry

Internet

Websites

Luca Mascaro’s Summary

Luca Mascaro, user experience architect, works on user experience design for products and digital services. He also works on training and publication in the same field.

Luca is interested in processes and agile design, user experience and services’ ecosystem (web, mobile, Iphone, etc…). He regularly writes a blog about it.

He belongs to the Netwo founders’ group, the first italian discussion group about web 2.0. Moreover, he is a member in Skill Profile Working Group, a team working to define professional skills for web profiles.

In 2006 he founded Sketchin, a swiss design study internationally working in user experience design and strategic consultancy. Here, he introduced and is testing the agile design approach. He is board member in Phiware Engineering, software house based in Lugano that works in the bank and insurance field.

Luca is a usability and accessibility teacher in the High School for Applied Arts (SSS_AA) in Lugano. He collaborates with some swiss and italian universities in Master about User Experience Strategy & Design.

He organises workshops and take part in conferences as relator speaking about information architecture and user interface.
He took part in some international associations like W3C and ISO, in groups working on usability and human-machine interaction.

Since october 2008 he has been organizing meetups about design, technology and entertainment every month.
He regurarly attends italian technology meetings and he is the responsible for ExperienceCamp and AgileCamp organization.

And, in his spare time, he delights himself playing Kendo :-)

Luca Mascaro’s Specialties:

user experience design, interaction design, user interface design, information architecture, information design, mobile, usability, accessibility, strategy

Luca Mascaro’s Experience

CEO and User Experience Architect

Sketchin Sagl

(Information Technology and Services industry)

October 2006 — Present (2 years 10 months)
Board member and User Experience Manager

Phiware Engineering Sagl

(Privately Held; 11-50 employees; Information Technology and Services industry)

July 2004 — Present (5 years 1 month)
Strategic Chief

IWA/HWG italy

(Information Technology and Services industry)

2002 — Present (7 years)
Chief strategy officer

Dixero SA

(Internet industry)

November 2007 — January 2008 (3 months)
CTO and chief designer

phiware

(Information Technology and Services industry)

2004 — 2007 (3 years)
Designer

infraprogis

(Information Technology and Services industry)

1999 — 2003 (4 years)

Luca Mascaro’s Education

Scuola Universitaria Professionale della Svizzera Italiana - Dipartimento di tecnologie innovative

Master , Advanced Computer Science , 2002 — 2006
Centro Scolastico per le Industrie Artistiche

Diploma , Design Multimediale , 2001 — 2002
Centro Professionale Commerciale

Diploma , Consulente Commerciale in IT , 1996 — 2000