Lori (Vadala) Bizzoco

Current

• Owner at PRism Public Relations and Independent Writer/Editor

Past

• Senior Vice President at Manning, Selvage and Lee
• Director at Burson Marsteller
• Senior Account Supervisor at Porter Novelli

• Account Supervisor at Edelman Public Relations Worldwide
• Public Relations/Media Specialist at Advanced Dermatology-Center for Laser and Cosmetic Surgery

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Education

• New York Institute of Technology-Old Westbury
• New York Institute of Technology-Old Westbury

Connections

176 connections

Industry

Public Relations and Communications

Lori (Vadala) Bizzoco’s Summary

Strategic, creative and results-driven professional with 16 years of experience in public relations/marketing communications, including entertainment publicity, healthcare, beauty, gaming, and non-profit.

Focus includes: Strategic counsel, media relations, writing and event management


New Project:
After a wonderful career working for four of the world’s top public relations agencies, my life took a dramatic turn in direction.

In the matter of a few months (ten to be exact), I met my husband-to-be, had a serious car accident, left my career, moved to Brooklyn, became the reluctant, but now proud, co-owner of a 140 lb. St.Bernard and got married (twice). As if that was not enough, my husband and I discovered that we had brought back a life-long souvenir from Hawaii, a honeymoon baby. Yes, all within ten months.

After prodding from producers, writers, friends and former colleagues, my mission was clear and in February 2008, a new venture began. I am currently writing my memoir, appropriately titled, Single to Baby.

Lori (Vadala) Bizzoco’s Experience

• Owner

  PRism Public Relations and Independent Writer/Editor

  (Public Relations and Communications industry)

  February 2006 — Present (3 years 6 months)

  Independent public relations company focused on healthcare, entertainment and beauty

• Senior Vice President

  Manning, Selvage and Lee

  (Public Company; 201-500 employees; Public Relations and Communications industry)

  2006 — 2007 (1 year)

  •Responsibilities included senior counsel, issues management, advocacy/alliance building, account team management, business growth and profitability
  •Liaison between entertainment division and healthcare team to provide strategic counsel and partnership opportunities with high profile spokespeople including celebrities, athletes, authors, chefs, etc.,

• Director

  Burson Marsteller

  (Public Company; 1001-5000 employees; WPP; Public Relations and Communications industry)

  2001 — 2006 (5 years)

  •Primary business included high-profile disease awareness campaign aimed at raising awareness and educating consumers, physicians and policy makers about deep-vein thrombosis (DVT). Milestones included:
  --Execution of CDC and APHA Public Health Leadership Conference
  --Formation/support of DVT Coalition
  --Establishment of Coalition-endorsed Awareness Month
  •Additional disease awareness campaigns included: Kathleen Turner Raising Voices for RA, Erik Lindbergh Flies Again. Lilly Women’s Health Initiative, Jack Nicholas Mended Hearts
  •Global and International clients have included: Sanofi-Aventis, Pfizer, Wyeth, Immunex/Amgen

• Senior Account Supervisor

  Porter Novelli

  (Public Company; 1001-5000 employees; OMC; Public Relations and Communications industry)

  1998 — 2001 (3 years)

  •U.S. and International clients: BMS, Pfizer, Novartis and Wyeth Lederle Vaccines
  •Responsibilities included: client liaison, program development and execution, strategic counsel, business growth, coaching and management of account teams, financial management and profitability

• Account Supervisor

  Edelman Public Relations Worldwide

  (Privately Held; 1001-5000 employees; Public Relations and Communications industry)

  1996 — 1999 (3 years)

  Healthcare Public Relations

• Public Relations/Media Specialist

  Advanced Dermatology-Center for Laser and Cosmetic Surgery

  (Public Relations and Communications industry)

  August 1994 — August 1996 (2 years 1 month)

  •Managed public relations for growing dermatology/cosmetic surgery practice.
  •Launched media relations department securing national print and broadcast placements with CNN, FOX, ABC, CBS, NBC, Ladies Home Journal, Daily News, Glamour, Good Housekeeping and Newsday
  •Developed press materials, by-lined articles, data abstracts, brochures, video scripts, and radio/print advertising copy

Lori (Vadala) Bizzoco’s Education

• New York Institute of Technology-Old Westbury

  MA Communications , Public Relations , 1992 — 1994

• New York Institute of Technology-Old Westbury

  BS , Journalism/Advertising , 1989 — 1991

Additional Information

Lori (Vadala) Bizzoco’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch