Marketing at EchoSign
San Francisco Bay Area
- Current
- Past
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- Principal Consultant at Mauby Consulting (Sole Proprietorship)
- VP Marketing at Hot Dispatch
- VP Marketing at eDentalStore
- Principal Consultant at Mauby Consulting
- Director, Product Marketing at Crossworlds Software
- Product Manager at Verity
- Product Manager, Notes at Lotus Development
- Education
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- Brown University
- Recommended
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13 people have recommended Loretta - Connections
-
143
connections
- Industry
- Computer Software
Loretta Jones’s Summary
SUMMARY
Marketing management with proven expertise in marketing strategy, communications and lead generation.
Successfully merged all aspects of corporate marketing with sales operational tactics.
Experience marketing to Fortune 1000, small business market, and the consumer market.
RECENT CLIENTS:
eWork (BPO for contingent and project-based workforce), ClaimIQ (Insurance Claims Processing), Ketera Technologies (On Demand Spend Management, SMB Market), Zone Labs (Security), Selby Ventures (Venture Capital), Syndera Corporation (Operational Performance Management), DETERMINE Software (Contract Management), Lenos Technologies (Event Management), VA Software (formerly VA Linux)
IN-HOUSE POSITIONS:
Coveo, HotDispatch, eDentalStore, CrossWorlds Software (now IBM), Verity, Lotus Development Corp (now IBM).
Loretta Jones’s Specialties:
marketing strategy: global marketing plan and implementation
demand generation: webinars, seminars, direct email, customer programs, trade shows and events / content development: corporate messaging, product positioning, collateral, website management and content, sales support materials and sales training / PR: branding, naming, media placement, part nrograms
Loretta Jones’s Experience
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Marketing
EchoSign
(Privately Held; Computer Software industry)
2007 — Present (2 years )
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VP Marketing
Coveo
(Privately Held; 11-50 employees; Computer Software industry)
February 2006 — Present (3 years 11 months)
Developed 3 year global marketing plan for SME and Named Account Business to drive revenue growth through lead generation programs, analyst relations, SEO/SEM, and updated messaging/positioning – Coveo revenue up 400% in the past 12 months
Revamped website, positioning in preparation for a product launch in 6 weeks.
Create and run lead generation programs for direct email, webcasts, and tradeshows that delivered almost 10K leads in 9 months.
Increased 30 day trial evaluation close rates to 5% (up from 1% the previous year) through SEO/SEM programs on Google, Yahoo and MSN.
Manage analyst and press relations – Coveo debuted in the Gartner 2006 MQ in the “visionaries” quadrant and won Microsoft’s 2006 Regional Winning Customer Award
Partner relations – Created Market Development Fund (MDF) guidelines for top producing partners. Developed programs and processes for partner lead generation, collateral and webcasts. -
Principal Consultant
Mauby Consulting (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Computer Software industry)
July 2001 — February 2006 (4 years 8 months)
Clients: eWork (BPO for Contingent Workforce), ClaimIQ (Claims Processing), Ketera Technologies (On Demand Spend Management), Syndera Corporation (Operational Performance Mgmt), DETERMINE Software (Contract Mgmt), VA Software.
Launched four websites in four months; created collateral and sales presentations; developed lead generation plan. (eWork)
Created “claims decision optimization” messaging, managed lead generation campaigns to increase leads by 75%. (ClaimIQ)
Created lead generation programs to increase leads by 250% in 3 months. Managed the first Ketera User Group Meeting. (Ketera Technologies)
Develop customer newsletter and collateral for MSP product launch. (Zone Labs)
Launched webinar program with attendance ranging from 50-270 per webinar, and managed lead generation to deliver 150 leads in 6 weeks (DETERMINE)
Delivered 100 leads through seminars, tradeshows and direct email campaigns in 4 weeks; created and managed a 30 Day Trial Program (VA Linux) -
VP Marketing
Hot Dispatch
(Privately Held; 11-50 employees; Computer Software industry)
November 2000 — April 2001 (6 months)
Vice President, Marketing
Re-positioned company and messages for the large enterprise customer
Strategized and implemented branding, marcomm, lead gen, and market analytics programs
Implemented strategic co-marketing programs with major customers – Palm, HP Bluestone, Sun, IBM, Cisco
Increased PR and analyst relations coverage by 150%
Managed a team of 10 -
VP Marketing
eDentalStore
(Privately Held; 11-50 employees; Computer Software industry)
November 1999 — September 2000 (11 months)
Created the strategy and implementation of all offline/online marketing strategies for branding, positioning, advertising, marketing communications, product merchandising and pricing.
Grew sales from $0 to $2.3M run rate in eight months
Successfully led and mentored a diverste team of 8
EDentalStore.com website ranked in Forbes Best B2B websites (July 2000) -
Principal Consultant
Mauby Consulting
(Privately Held; 1-10 employees; Computer Software industry)
January 1999 — December 1999 (1 year )
Strategic marketing consultant to a diverse group of internet and sofware applications companies.
Services provided included corporate and product positioning, marketing communications, tradeshow management, PR management, sales tools, competitive analysis, business alliances, lead generation programs, website content and management.
Clients included: Easyphone (telephony), Confer Software (healthcare), Brightinfo.com (emerchandising), eDentalStore (dental), TriZetto (healthcare), Conduct Software (network management) -
Director, Product Marketing
Crossworlds Software
(Public Company; 201-500 employees; Computer Software industry)
1996 — 1998 (2 years )
Managed three (3) CrossWorlds product lines: CRM Interaction, ERP Interaction and Supply Chain Interaction
Managed CrossWorlds bi-coastal company launch
Developed CrossWorlds first major lead generation program – direct mail and 12 city seminar series
Launched initial broadcast (CNBC, CNN) video and print advertising campaigns , which increased sales by 75%
Developed in-depth competitive analysis program, and all product sales tools and collateral -
Product Manager
Verity
(Public Company; 51-200 employees; VRTY; Computer Software industry)
1995 — 1996 (1 year )
Managed Verity's search solutions for Web Servers—Topic Internet Server, topicSEARCH for Microsoft Internet Server, SearchPDF for Web Servers
Managed product definition, positioning, pricing and packaging, market research, collateral development, advertising, press interviews, tradeshows, marketing programs, customer briefings, sales support and reference accounts
Launched Verity’s groupware products in 6 weeks including production of a Product Preview CD
Devised marketing programs with book publishers and 3rd party marketing CDs (Microsoft, Digital Equipment Corp)—Verity product/information distributed with 100,000 units in 6 months
Negotiated contract with 3rd party vendor for electronic product distribution. -
Product Manager, Notes
Lotus Development
(Public Company; 1001-5000 employees; IBM; Computer Software industry)
1985 — 1995 (10 years )
Product management for Lotus Notes multi-media products Phone Notes, Phone Notes Mobile Mail, Integrated Messaging, Pager Gateway
Product manager working on product strategy and definition through product release, including market research, product positioning and pricing
Managed three products, delivered two product releases on schedule – product revenue of $150K in 9 months
Work with representatives from AT&T to define Integrated Messaging features and architecture
Negotiated business contracts and managed relationships with three telephony vendors
Product Manager – Lotus Notes (8/93–12/93)
Product Manager – Lotus Notes Companion Products (1/93–8/93)
Marketing Programs Manager – Notes Business Partner Sales & Marketing (5/91–1/93)
Marketing Manager – Notes Marketing (11/88–4/91)
Notes Application Analyst – Notes Marketing (9/87–11/88)
Support Tools Engineer – Lotus Product Support (10/86–9/87)
Support Specialist - Lotus Product Support (3/85 - 10/86)
Loretta Jones’s Education
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Brown University
BA , Psychology
Loretta Jones’s Contact Settings
Interested In:
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