Loren McDonald

Current

• VP. Industry Relations at Silverpop

Recommended

2 people have recommended Loren

Connections

333 connections

Industry

Computer Software

Loren McDonald’s Summary

Marketing executive with 20+ years building awareness, brands, leads and revenues through PR, Thought Leadership programs and search marketing.

Vast experience in developing and launching professional services as well as strategy consulting.

Frequent author, speaker and media spokesperson on email marketing trends and best practices.

Regis McKenna once said that "marketing is everything." He was right of course, but it all starts with STRATEGY.

> Marketing Executive of the Year, 2005 - American Business Awards
> Intevation Report newsletter - Best B2B eNewsletter - ClickZ Readers Poll - 2005
> Written more than 125 articles on email and online marketing trends and best practices, including with ClickZ, MarketingProfs, iMedia Connection, DM News, etc.
> Spoken at more than 25 conferences and events the last few years
> Co-chair DMA Email Marketing Council - Education Committee
> Member Advisory Board - Email Insider conference
> Member Email Measurement Accuracy Coalition

Additional Information

Loren McDonald’s Groups:

DMA/EEC, ESPC

•    eMarketing Association Network
•    eMarketing Association Conference Group

Loren McDonald’s Honors:

> Marketing Executive of the Year, 2005 - American Business Awards ("The Stevies")

> Best B2B E-Newsletter for the Intevation Report, MarketingSherpa Awards and ClickZ Marketing Excellence Awards

> Best B2B E-Newsletter for the Intevation Report, ClickZ Marketing Excellence Awards

> ClickZ E-Mail Delivery Co-Columnist (former)

> Written more than 125 articles and two Best Practices Guides on Email Marketing

> Frequent speaker at indsutry events such as AD:TECH; DMA, Email Insider; Inbox; ClickZ, Stanford Publishing on the Web; eTourism Summit; MIMA; AIIM; WebSideStory Digital University