Liz Geraghty

Current

• VP New Product Marketing at Wendys International

Past

• Director New Product Development & Testing at Wendys International
• Director of Brand Marketing at Wendy's International
• Vice President at Sara Lee

• Director of Marketing at Sara Lee
• Marketing Manager at Sara Lee

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2 more...

Education

• Northwestern University - Kellogg School of Management
• University of Illinois at Urbana-Champaign
• University of Illinois at Urbana-Champaign

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Connections

148 connections

Industry

Consumer Goods

Liz Geraghty’s Summary

Liz Geraghty is a marketing professional with over 20 years experience in brand management, new product development and strategic planning. Her background includes work for leading brands like Wendy’s®, Sara Lee® and Jimmy Dean®. In her current position as vice president new product marketing at Wendy’s, Liz is responsible for innovating the menu at one of America’s best-loved brands.

Prior to joining Wendy’s, Liz worked for 13 years for Sara Lee Corporation. In her last position, as vice president brand management, she was responsible for all marketing and strategic planning for Sara Lee’s $800 Million coffee and tea business.

Liz serves on the board of the Central Ohio Diabetes Association and is a member of the strategic planning committee for the Women’s Foodservice Forum. In 2005 Liz was named to Crain’s Chicago Business “40 under 40” top business leaders. Liz holds an MBA in Marketing from the Kellogg School of Management at Northwestern University and an MS in Food Science from the University of Illinois.

Liz Geraghty’s Experience

• VP New Product Marketing

  Wendys International

  (Public Company; WEN; Restaurants industry)

  October 2008 — Present (1 year 4 months)

  Responsible for menu innovation strategy, product development and testing, and management of the new product pipeline.

• Director New Product Development & Testing

  Wendys International

  (Public Company; WEN; Restaurants industry)

  June 2008 — October 2008 (5 months)

  Responsible for new product development and testing

• Director of Brand Marketing

  Wendy's International

  (Public Company; 10,001 or more employees; Restaurants industry)

  May 2007 — June 2008 (1 year 2 months)

  Responsible for consumer marketing & strategic planning for Wendy's Breakfast program.

• Vice President

  Sara Lee

  (Public Company; 10,001 or more employees; sle; Consumer Goods industry)

  February 1993 — February 2006 (13 years 1 month)

• Director of Marketing

  Sara Lee

  (Consumer Goods industry)

  2001 — 2005 (4 years )

• Marketing Manager

  Sara Lee

  (Consumer Goods industry)

  1997 — 2002 (5 years )

Liz Geraghty’s Education

• Northwestern University - Kellogg School of Management

  MBA , Marketing , 1997 — 1999

• University of Illinois at Urbana-Champaign

  MS , Food Science , 1989 — 1992

• University of Illinois at Urbana-Champaign

  BS , Microbiology , 1984 — 1989

Additional Information

Liz Geraghty’s Groups:

•    Passion for Foodservice
•    High Powered Food & Beverage Forum - Foodservice & Retail Executive Networking - Job Opportunities

Liz Geraghty’s Contact Settings

Interested In:

• reference requests
• getting back in touch