LinkedInLisette Cooper

Lisette Cooper

Competitive Sales Person and Social Media Expert with a creative take on...everything!

Santa Cruz, California
Online Media
  1. Adventure Out LLC,
  2. Rosie McCann's Irish Pub & Restaurant,
  3. James Moore Insurance Company
  1. Cabrillo College

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Cabrillo College

Cabrillo College


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Professional Social Media Marketer and Sales Associate with a proven record of performance, strong organizational skills, and the ability to turn around underperforming operations. Lifelong Santa Cruz County native with extensive business and social connections throughout the region. Able to work productively on an independent or team basis. Fast keyboarding / word processing skills, advanced use of Microsoft Office, excellent writer and speller, and thoroughly professional appearance and presentation skills.

Specialties:Sales & Marketing, Social Media Strategies, Article & Press Release Writing, Meeting & Event Planning, Executive Support, Branding & Imaging, VIP Client Relations, Digital Photography, Customer Service Solutions


PR & Marketing Manager

Adventure Out LLC
(2 years)Santa Cruz, Ca

Led the Groupon campaign that resulted in a company record-breaking 997 Surfing Lessons sold in one announcement.
Suggested and implemented an innovative web-based “Groupon FAQ” tab on the Adventure Out website that dramatically reduced unnecessary phone calls from Groupon customers.
Performed daily office management, bookkeeping, executive assistant, and administrative duties for an environmental tourism, outdoor education, and recreational services firm. Managed accounts payable and receivable, inventory, invoicing, payroll, answering phones, ordering supplies and equipment, daily bookkeeping and accounting, calculating and paying taxes, and preparing daily bank deposits.

Server / Waitstaff

Rosie McCann's Irish Pub & Restaurant
(1 year)Santa Cruz, CA

Developed knowledge of wines and beverages, handled cash and credit cards with strict accountability for balancing, reported tips, and ensured compliance with company procedures.
Received compliments from guests and GM for performance and strong work ethic. Additionally responsible for special events, assisting with private parties on premises, and VIP guest service.
Performed daily front-of-house server operations in two Santa Cruz area restaurants to finance education, with duties including high quality customer service, food & beverage service, and high-volume sales. Greeted and seated customers, memorized daily specials and promotions, handled both bartending and waitressing duties, performed opening / closing procedures, and assisted in facility maintenance. Marketed and upsold restaurant and bar products and services. Worked to create a clean and hospitable dining experience for all patrons, and to ensure compliance with all corporate procedures and health regulations.

Office Manager / Executive Assistant to Owner

James Moore Insurance Company
(2 years)Santa Cruz, CA

Responsible for insurance operations, reception, customer service, and office management for a successful independent insurance and investment branch office operation. Duties included answering phone system, data entry and typing, accounts payable / receivable, meeting and appointment scheduling, maintaining filing system, and reporting all claims to various insurance companies.
Additional duties included corresponding with adjusters, assistance in claims formatting and processing operations, creating new computer-based forms, and executive support.
Special projects included reviewing and editing affidavits, private placement memoranda, and other complex documents for major investor offerings.

Cosmetic Retail Sales Consultant

Benefit Cosmetics
(1 year)Capitola, CA

Served at the Macy's location in Capitola Mall. Received recognition for excellence in performing makeovers, skin treatments, product demonstrations, educating customers in makeup application and skin care techniques, and providing quality customer service and satisfaction.
Consistently met or exceeded sales and customer service goals.
Served as sales consultant, makeup artist, and cosmetics specialist for Benefit Cosmetics, Inc. in a department store cosmetic counter environment. Responsible for all aspects of daily sales and marketing of cosmetics, fragrances, and related accessories.

Accounts Receivable Administrative Clerk

RSVP Packaging
(1 year)Soquel, CA

Received excellent reviews and compliments for accuracy and ability to meet deadlines.
Hired as Accounts Receivable Clerk for a leading Santa Cruz County packaging distributor serving high-tech firms and area businesses. Responsible for all company accounts, posting payments, bank reconciliation of six accounts per month, posting all accounts to the General Ledger for use by accountants, resolving billing problems, and responding to customer requests for account information.

Store Manager

Tropical Sun Tanning Salon
(1 year)Santa Cruz, CA

Sold tanning memberships and packages, provided customer service and assistance in locating and choosing merchandise, operated a computerized POS system, and solved customer issues.
Increased salon business by 15% through effective sales skills, upselling of packages and products, and encouraging repeat business.
Managed a high-volume tanning salon with 9 employees, greeted clients, sold tanning products, assisted with in-store displays, handled filing, entered codes into computer, answered phones, and assisted owner with tanning business and daily retail sales of related merchandise.

Administrative Assistant / Receptionist

Strategic Resumes
(1 year)Greater New Orleans Area

Strategic Résumés was ranked #3 in the U.S. by an independent online consumer panel.
Duties included office reception, answering a multi-line phone system, providing detailed price and service information for a nationwide résumé creation service owned by my father, scheduling job completion dates, and obtaining detailed employment and educational information on each client.
Additionally responsible for conducting résumé informational interviews, coordinating with technical writing staff, making changes and updates to existing résumés, editing and proofreading documents, posting and transferring documents via e-mail, contacting retail outlets (Kinko’s) to arrange downloads and payments, and other duties as assigned.

Sales Associate

(1 year)Capitola, CA

Consistently achieved a high units per transaction and high average dollars per sale rates.
Opened a high number of new credit card accounts through aggressive sales techniques.
Youngest Sales Associate hired in 1998; consistently exceeded daily sales goals.
Won cash award for successfully recruiting Christmas Sales Associates.
Responsible for all aspects of wardrobe consultation, sales, customer service, and related activities for a contemporary fashion mall-based retailer and sales associate duties for the Luggage Department of a department store. Additional duties included assisting with in-store merchandising, operating cash register, stocking and pricing merchandise, opening and closing store, covering shifts, answering phones, solving customer problems, organizing store areas, folding, and creation of innovative visual displays. Maintained extensive product and brand knowledge.


Cabrillo College

Associate of Arts, English

Graduated with Honors

Activities and Societies: Nominated & approved by Cabrillo College Senate to serve as At-Large Student Senator Conducted fundraising for “Welcome Week” targeting local business donors Organized campus events, including Rally for Prop 92, College & Career Night, Thanksgiving for Students, Second Harvest Fundraiser. Produced & broadcasted 1-hour radio program on Cabrillo Solar Sustainability Project, with Engineers, Contractors, Students & Faculty Sat on Cabrillo Academic Council Committee & Financial Aid Committee

Honors & Awards

Graduated with Honors, Cabrillo College
Early Advanced Graduate, Bayside Children's College (graduated High School 11th Grade, wrote Senior Thesis)

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