Lisa Bella Dae
Interactive Art Director, UX Design, Brand Strategy
- Greater Salt Lake City Area
- Online Media
Lisa Bella Dae's Overview
- Creative Direction, Interactive Art Direction, UX Design, Brand Strategy at Freelance Design and Strategy
- Senior Design & Interactive Art Director at ThoughtLab
- Senior Graphic Designer at backcountry.com
- Environmental Design at Sundance Institute
- Interactive Designer at EuroRSCG DSW Partners
Lisa Bella Dae's Summary
Graphic design, front-end web design, interface design and visual business strategy for all digital marketing. Currently freelancing full time with different groups, and seeking opportunities to work on with longer-term projects and collaborations. I am a champion of the user experience, establishing visual hierarchy, brand voice, strategy, and simplifying complexity.
I have a lot of experience working in adventure sports, e-commerce design, and entrepreneurial start ups. I excel with strategic thinking (where design and business goals intersect), ux / user-centric design, and creative problem solving with a business mindset. I am interested in design that is clean, modern, energetic, and differentiated that fits the company and builds the brand. I study the competition, I dig deep to get to know the companies I work for and the motivations of the end user.
Information technology is dynamic, constantly changing, and an incredible industry to be a part of.
View some work samples here:
Lisa Bella Dae's Experience
Creative Direction, Interactive Art Direction, UX Design, Brand Strategy
Freelance Design and Strategy
August 2012 – Present (2 years 2 months) Salt Lake City
Front end design, UX Design - wireframing and redesigning sites to be responsive and mobile ready, as well as customizing ecommerce functionality to fit the needs of growing online small business, and support ecommerce sites conversion projects. Managing the development in some cases, or plugging into existing groups and working remotely via skype, google hangouts, or gotomeetings. Roles also include: pitching projects, managing hours, and presentations.
Variety and diversity of projects also include: event graphics, infographics, and branding for small business.
Senior Design & Interactive Art Director
Privately Held; 11-50 employees; Graphic Design industry
November 2007 – August 2012 (4 years 10 months) Greater Salt Lake City Area
Online marketing, website & identity design, brand strategy, software & mobile interface design. Worked with mid sized companies wanting to grow, or emergent entrepreneurial start ups. In addition to graphic design & brand strategy development, I also took on a client advocate role of being the lead creative in meetings, assisting sales, wireframing, and identifying additional opportunities to support client goals. Designed print collateral when needed, including retail design, signage, and business collateral.
Senior Graphic Designer
Privately Held; 501-1000 employees; Retail industry
December 2004 – August 2007 (2 years 9 months)
Outdoor and action sports industry: e-commerce marketing, graphic design, web design, print design.
Design projects for e-commerce outdoor retail websites- focusing on backcountry touring, freestyle skiing, snowboarding, and deal of the day sites (backcountry.com, backcountryoutlet.com, tramdock.com, dogfunk.com, steepandcheap.com, whiskeymilitia.com).
Designed and produced our print catalog, developed our brands, worked with photo submissions and photographers. Initial development of a new soft-good line of outerwear. Maintained differentiating graphic look of each brand, redesigned better usability for online shopping carts, web promotions, animations, and email campaigns to support marketing goals.
Nonprofit; 51-200 employees; Motion Pictures and Film industry
October 2003 – February 2004 (5 months)
Carried festival branding through all exterior and interior signage.
Designed, produced, and managed the installation of 11 theaters, 6 venues, special events, and transportational departmental directional and festival branded signage.
Lisa Bella Dae's Skills & Expertise
- graphic design
- Art Direction
- Strategic Thinking
- Web Design
- Brand Development
- Email Marketing
- Graphic Design
- Brand Architecture
- Mac OS X
- Environmental Graphics
- Outdoor Advertising
- Branding & Identity
- Digital Media
- Logo Design
- Online Marketing
- OS X
- Creative Direction
- Digital Marketing
- User Interface Design
- Direct Mail
- Interaction Design
- User Experience
Lisa Bella Dae's Education
BFA, Visual Communications & Graphic Design
1991 – 1997
Activities and Societies: AIGA - American Institute of Graphic Arts Student Liason and activities for the Salt Lake Chapter Graphis - New Talent
Lisa Bella Dae's Additional Information
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