Lisa Bella Dae

Lisa Bella Dae

Interactive Art Director, UX Design, Brand Strategy

Greater Salt Lake City Area
Online Media

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Lisa Bella Dae's Overview

  • Creative Direction, Interactive Art Direction, UX Design, Brand Strategy at Freelance Design and Strategy
  • Interactive Designer at EuroRSCG DSW Partners

241 connections

Lisa Bella Dae's Summary

Graphic design, front-end web design, interface design and visual business strategy for all digital marketing. Currently freelancing full time with different groups, and seeking opportunities to work on with longer-term projects and collaborations. I am a champion of the user experience, establishing visual hierarchy, brand voice, strategy, and simplifying complexity.

I have a lot of experience working in adventure sports, e-commerce design, and entrepreneurial start ups. I excel with strategic thinking (where design and business goals intersect), ux / user-centric design, and creative problem solving with a business mindset. I am interested in design that is clean, modern, energetic, and differentiated that fits the company and builds the brand. I study the competition, I dig deep to get to know the companies I work for and the motivations of the end user.

Information technology is dynamic, constantly changing, and an incredible industry to be a part of.

View some work samples here:

Lisa Bella Dae's Experience

Creative Direction, Interactive Art Direction, UX Design, Brand Strategy

Freelance Design and Strategy

August 2012Present (2 years 2 months) Salt Lake City

Front end design, UX Design - wireframing and redesigning sites to be responsive and mobile ready, as well as customizing ecommerce functionality to fit the needs of growing online small business, and support ecommerce sites conversion projects. Managing the development in some cases, or plugging into existing groups and working remotely via skype, google hangouts, or gotomeetings. Roles also include: pitching projects, managing hours, and presentations.

Variety and diversity of projects also include: event graphics, infographics, and branding for small business.

Senior Design & Interactive Art Director


Privately Held; 11-50 employees; Graphic Design industry

November 2007August 2012 (4 years 10 months) Greater Salt Lake City Area

Online marketing, website & identity design, brand strategy, software & mobile interface design. Worked with mid sized companies wanting to grow, or emergent entrepreneurial start ups. In addition to graphic design & brand strategy development, I also took on a client advocate role of being the lead creative in meetings, assisting sales, wireframing, and identifying additional opportunities to support client goals. Designed print collateral when needed, including retail design, signage, and business collateral.

Senior Graphic Designer

Privately Held; 501-1000 employees; Retail industry

December 2004August 2007 (2 years 9 months)

Outdoor and action sports industry: e-commerce marketing, graphic design, web design, print design.

Design projects for e-commerce outdoor retail websites- focusing on backcountry touring, freestyle skiing, snowboarding, and deal of the day sites (,,,,,

Designed and produced our print catalog, developed our brands, worked with photo submissions and photographers. Initial development of a new soft-good line of outerwear. Maintained differentiating graphic look of each brand, redesigned better usability for online shopping carts, web promotions, animations, and email campaigns to support marketing goals.

Environmental Design

Sundance Institute

Nonprofit; 51-200 employees; Motion Pictures and Film industry

October 2003February 2004 (5 months)

Carried festival branding through all exterior and interior signage.
Designed, produced, and managed the installation of 11 theaters, 6 venues, special events, and transportational departmental directional and festival branded signage.

Interactive Designer

EuroRSCG DSW Partners

20002000 (less than a year)

Web design, integrated branding across web and print, web banners, and client presentations.

Lisa Bella Dae's Skills & Expertise

  1. graphic design
  2. Art Direction
  3. Strategic Thinking
  4. Web Design
  5. Brand Development
  6. Photography
  7. Email Marketing
  8. Graphics
  9. Graphic Design
  10. Brand Architecture
  11. Mac OS X
  12. Environmental Graphics
  13. Outdoor Advertising
  14. Branding & Identity
  15. Digital Media
  16. Layout
  17. E-commerce
  18. Logo Design
  19. Typography
  20. Online Marketing
  21. OS X
  22. Creative Direction
  23. Illustrator
  24. Digital Marketing
  25. User Interface Design
  26. Direct Mail
  27. Interaction Design
  28. User Experience

View All (28) Skills View Fewer Skills

Lisa Bella Dae's Education

University of Utah

BFA, Visual Communications & Graphic Design


Activities and Societies: AIGA - American Institute of Graphic Arts Student Liason and activities for the Salt Lake Chapter Graphis - New Talent

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