Assistant Account Executive at The Robin Shepherd Group
Greater Atlanta Area
Assistant Account Executive at The Robin Shepherd Group
Greater Atlanta Area
(Privately Held; Marketing and Advertising industry)
October 2009 — Present (4 months)
Serve as an assistant account executive on the Merial account, specifically for HEARTGARD and FRONTLINE products.
(Privately Held; Public Relations and Communications industry)
September 2007 — January 2009 (1 year 5 months)
• Managed media relations projects for B2B and B2C clients, including building media lists, drafting press releases and pitching reporters
• Wrote bylined articles on behalf of Orkin, Inc. for trade publications
• Planned grand opening events with over 200 attendees
• Led successful three-month, $21,000 budget project for Fresh Solution Farms
• Researched issues for business proposals to help Jackson Spalding win new accounts
• Wrote Web site and annual report copy for not-for-profit clients, such as The MillionMile Greenway, Atlanta Youth Academy and Consumer Credit Counseling Services
• Coordinated design process for client collateral materials
(Marketing and Advertising industry)
December 2004 — August 2005 (9 months)
• Compiled media lists and assembled media kits
• Tracked client news with PR Newswire’s eWatch program and assembled campaign result books
• Edited client materials
• Wrote push e-mails to media contacts and Web site registrants
• Communicated with outside vendors for design and production of media and Web materials
• Placed advertorials and advertisements in trade publications
• Wrote Web content for www.goodnewsforpets.com, www.dvmvac.org and www.heartwormsociety.org
MA , Journalism , 2005 — 2007
Research emphasis was political communication.
BS , Journalism , 2001 — 2005