Principal + Brand Guide at Libby & Company
Tulsa, Oklahoma Area
- Current
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- Principal + Brand Guide at Libby & Company
- Ex-Officio President at Art Directors Club of Tulsa
- Partner at Billy Books LLC
- President at Sparksfly Inc.
- Past
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- VP | CD | BPD at Littlefield Brand Development
- VP | Marketing Director at Superstar Satellite Entertainment
- VP Marketing Director at Superstar at Gemstar/TV Guide
- VP | Marketing Director at BANK IV Oklahoma
- VP | Marketing Director at Sooner Federal Savings and Loan
- Education
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- University of Tulsa
- Recommended
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2 people have recommended Libby - Connections
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159
connections
- Industry
- Marketing and Advertising
- Websites
Libby Bender’s Summary
Branding, advertising, marketing: 16 years client side as VP Marketing Director at three different companies. 11 years agency experience as VP, Brand Planning Director. 5 years as also VP, Creative Director. Lots of war stories to be told over adult beverages when it's time. (It's not yet.)
Writing: a lifetime of practicing the craft. Educated as a journalist, trained on the job as everything but. Now a practicing advertising/marketing professional who has written for TV, radio, print, web, collateral, and more.
In 2007, I wrote a collaborative book with two partners, photographer Scott Raffe and designer Carl Brune. It is 350+ page hardback called Oklahoma : A Portrait of America. Critically acclaimed, award-winning, this ode to my adopted state is available at booksellers across Oklahoma and at amazon.com.
Public speaking: over the years I have spoken to a variety of professional organizations about how to build better brands. Engagements included:
American Society of Interior Designers national conference - Interiors 08 - in New Orleans in March 2008.
American Chamber of Commerce Executives national conference in Sacramento in July 2007
DeckExpo national conference in Memphis 2006
American Marketing Association Tulsa Chapter 2005
Photography - I like to shoot what I find interesting. Like cemeteries. And Dunnies.
Libby Bender’s Specialties:
Brand development, account planning, creative direction, writing, photography
Libby Bender’s Experience
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Principal + Brand Guide
Libby & Company
(Marketing and Advertising industry)
September 2009 — Present (3 months)
Libby & Company is a brand wayfinding consultancy. I guide company presidents and their marketing directors through an ever-changing brand landscape. I get them where they want to go.
If you're afraid of wandering around (and you should be), call me.
My number is 918.671.4979. Even better, my email is libby@libbyandcompany.com.
I'll bring my map-making tools. -
Ex-Officio President
Art Directors Club of Tulsa
(Graphic Design industry)
May 2008 — Present (1 year 7 months)
Art Directors of Tulsa is a 50-year-old independent club of regional creative professionals and students. We hold school-year monthly meetings with some of the top speakers in the creative field from all over the world. We're a not-for-profit organization made up entirely of volunteers who raise money to provide financial awards to student winners of ADCT's annual design competition, Graphex.
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Partner
Billy Books LLC
(Partnership; 1-10 employees; Publishing industry)
November 2007 — Present (2 years 1 month)
Independent book publisher. First book published was Oklahoma : A Portrait of America, available at booksellers and selected retailers in Oklahoma, or nationally at amazon.com.
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President
Sparksfly Inc.
(Marketing and Advertising industry)
January 2002 — Present (7 years 11 months)
Independent branding company for marketing and advertising clients.
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VP | CD | BPD
Littlefield Brand Development
(Privately Held; Marketing and Advertising industry)
September 1997 — September 2009 (12 years 1 month)
Started and headed up Brand Planning in the agency for 12 terrific years. In January 2003, also named Creative Director. Lucky enough to have great people who worked very collaboratively and a set of great clients who let us.
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VP | Marketing Director
Superstar Satellite Entertainment
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
1994 — 1997 (3 years )
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VP Marketing Director at Superstar
Gemstar/TV Guide
(Marketing and Advertising industry)
1994 — 1997 (3 years )
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VP | Marketing Director
BANK IV Oklahoma
(Public Company; 1001-5000 employees; Banking industry)
1992 — 1994 (2 years )
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VP | Marketing Director
Sooner Federal Savings and Loan
(Public Company; 201-500 employees; Banking industry)
1981 — 1992 (11 years )
Libby Bender’s Education
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University of Tulsa
BA , Communications , 1975 — 1979
Additional Information
Libby Bender’s Websites:
Libby Bender’s Interests:
brand planning, creativity, advertising, photography, Dunnies, music, Halloween, books, Apple, my iPhone, Oklahomans, social networking, graphic design, writing, sports, exploring
Libby Bender’s Groups:
Littlefield, Art Directors Club of Tulsa, Tulsa Ad Federation, AAAAs, University of Tulsa
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The University of Tulsa Alumni Association
Libby Bender’s Honors:
Jay Chiat Brand Planning Bronze Medal 2008, National ADDY Awards 2008, Webby Citation 2008, Graphex Judges Choice Award 2008, PRINT Regional Design Annual Selection 2008, Oklahoma Book Award 2008, Oklahoma Magazine's Ten Women in Oklahoma You Should Know 2008, Tulsa Softball Hall of Fame
