Leon van Middegaal

Current

Innovation Specialist at SUNIDEE

Past

Global Key Account Manager at Danisco
Area Sales Manager at Danisco
Sales Engineer at Cerestar

Product Developer at Sandoz Nutrition

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Education

HAS Den Bosch
MAS Boxtel

Recommended

5 people have recommended Leon

Connections

286 connections

Industry

Food & Beverages

Websites

My Company

Leon van Middegaal’s Summary

Food Expert with a strong track record in commercial fields of multinational food ingredient organizations. Work with a very strong focus on and passion for the innovation processes within those companies and how to optimally match innovation competences with customer demands.
Additionally, I always focus on how to optimally sell the company as a concept instead of single ingredients. In 2008 I have taken the step to move to an Innovation Agency in Amsterdam named Sunidee to optimally advise organizations on innovation issues, particularly on the creative focus for innovation strategies, portfolio management and customer focused innovation.

Leon van Middegaal’s Specialties:

- Food Companies Network
- Strong drive and ambition to invest and be active in sustainable solutions including Cradle to Cradle.
- Passion for and experience in Innovation between supplier and client
- Commercial skills combined with technological skills
- Cross Selling Opportunities

Leon van Middegaal’s Experience

Innovation Specialist

SUNIDEE

(Privately Held; 1-10 employees; Marketing and Advertising industry)

April 2008 — Present (1 year 4 months)

SunIdee is an innovation agency which can help your company innovate in a way which is both inspiring and results-driven. We specialise in 5 areas of innovation:

1. Innovation culture
2. Innovation strategy
3. Partnership innovation
4. Portfolio innovation
5. User-driven innovation
Global Key Account Manager

Danisco

(Public Company; 10,001 or more employees; DCO; Food Production industry)

February 2007 — March 2008 (1 year 2 months)
Area Sales Manager

Danisco

(Public Company; 10,001 or more employees; Food Production industry)

August 2003 — February 2007 (3 years 7 months)

Responsibilities Dairy Benelux & Regional Key Accounts
Sales Engineer

Cerestar

(Public Company; 5001-10,000 employees; Food Production industry)

January 1998 — December 2002 (5 years)

Cerestar was in 2002 acquired by Cargill.
Product Developer

Sandoz Nutrition

(Public Company; 5001-10,000 employees; Food Production industry)

March 1997 — December 1997 (10 months)