Freelance communications professional: marcom development, project management, interactive technologies.
San Francisco Bay Area
- Current
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- Vice President, board member at Bay Area Travel Writers
- Freelance Project Manager at various companies
- Past
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- San Francisco International Insight Travel Examiner at Examiner.com
- Marketing Manager (contract) at Yates Advertising
- Content Manager (contract) at Intuit
- Director of Marketing at High Country Passage
- Marketing Consultant at Yahoo!
- Marketing Manager (contract) at San Francisco Zoo
- Director of Client Services at Shubin Design
- Sr. Vice President at Euro/RSCG (Cohn & Wells)
- Director of Client Services at Direct Works
- Education
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- University of Phoenix
- Cornell College
- Recommended
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19 people have recommended Laurie - Connections
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286
connections
- Industry
- Marketing and Advertising
- Websites
Laurie King’s Summary
Results-oriented communications professional with proven track record in competitive, fast-changing industries. Experienced in project management, marketing, business development, strategic planning, copywriting, editing, and interactive, web-based technologies (blogging, podcasting, website development and optimization, using social networking sites to promote products and events, YouTube book trailer).
Laurie King’s Specialties:
Educational travel, not-for-profit, natural history organizations, financial services, high tech, telecommunications, direct marketing and interactive technologies.
Laurie King’s Experience
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Vice President, board member
Bay Area Travel Writers
(Non-Profit Organization Management industry)
2006 — Present (3 years)
I have served as elected board member, treasurer, and vice president of this organization of 160 professional travel writers, photographers, and affiliates. Led transition from legacy database to new system that integrates membership database, renewals messaging and management, event listing and RSVP management, and online merchant functionality.
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Freelance Project Manager
various companies
(Marketing and Advertising industry)
May 2003 — Present (6 years 3 months)
Strategic, results-oriented interactive Project Manager specializing in web-based design, development, and content management. Successful at online community-building: experienced blogger; host and produce podcasts; co-produced YouTube book trailer. Master’s degree in online education. Available for select projects.
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San Francisco International Insight Travel Examiner
Examiner.com
(Privately Held; Online Media industry)
2009 — 2009 (less than a year)
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Marketing Manager (contract)
Yates Advertising
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2008 — April 2008 (3 months)
Led and managed major product launch for large client, providing strategic direction and program management.
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Content Manager (contract)
Intuit
(Public Company; INTU; Computer Software industry)
December 2006 — August 2007 (9 months)
Responsible for interactive, web-based content development, acquisition, organization, and delivery for launch of new product, including literally hundreds of learning modules, audio recordings, online games, parent forums, FAQs, live webcasts, “audio postcards” and e-mail alerts.
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Director of Marketing
High Country Passage
(Leisure, Travel & Tourism industry)
August 2004 — August 2006 (2 years 1 month)
In my first twelve months as Director of Marketing at San Francisco-based tour operator HCP, total bookings increased by 98.5% and the fill rate increased by 27% over the previous year.
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Marketing Consultant
Yahoo!
(Public Company; YHOO; Internet industry)
2003 — 2003 (less than a year)
Worked through Brann Advertising. Nondisclosure agreement prohibits release of information about project(s).
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Marketing Manager (contract)
San Francisco Zoo
(Non-Profit; 51-200 employees; Museums and Institutions industry)
2000 — 2002 (2 years)
Managed relationship with external web development group when the San Francisco Zoo redesigned their website. Led team that determined content, structure, navigation, and both functional and visual design; implemented redesign.
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Director of Client Services
Shubin Design
(Marketing and Advertising industry)
1997 — 2000 (3 years)
Managed client communications, strategic development, and financial functions at boutique ad agency specializing in marketing communications for food and beverage clients.
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Sr. Vice President
Euro/RSCG (Cohn & Wells)
(Marketing and Advertising industry)
January 1985 — April 1995 (10 years 4 months)
Euro/RSCG is the world's 5th largest global advertising agency network. Subsidiary Cohn & Wells specialized in direct response and integrated advertising. I held positions of progressive responsibility over a 10-year period.
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Director of Client Services
Direct Works
(Marketing and Advertising industry)
1992 — 1993 (1 year)
Integrated advertising agency in Melbourne, Australia. I was seconded from the US to open and manage this agency, which billed more than $20,000,000 during its first year.
Laurie King’s Education
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University of Phoenix
MaEd , Master's of Education/Online Learning , 2004
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Cornell College
BSS , Philosophy (magna cum laude) , 1973 — 1977
Additional Information
Laurie King’s Websites:
Laurie King’s Interests:
Online education, travel and travel writing, podcasting, blogging, natural history
Laurie King’s Honors:
Folio Gold Award for Excellence in Direct Marketing
Laurie King’s Contact Settings
Interested In:
- consulting offers
- expertise requests
- getting back in touch
