Director Technology Partnerships, Turner Broadcasting
Greater Atlanta Area
- Current
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- Director Technology Partnerships at Turner Broadcasting
- Past
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- Senior Consultant at Esentris
- Founder, Principal at Dirigo Associates
- Director, Corporate Strategy at BellSouth Corp
- Director, Product Velocity Center at BellSouth.net Inc.
- Business Development - Technology Commercialization at Aerodyne Research, Inc.
- Aerodyne Fellow at MIT Sloan School of Management
- Senior Systems Scientist / Technology Consultant at Aerodyne Research
- Education
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- Massachusetts Institute of Technology - Sloan School of Management
- Saint Lawrence University
- Saint Lawrence University
- ACHS
- Recommended
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6 people have recommended Laurie - Connections
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500+
connections
- Industry
- Broadcast Media
Laurie Baird’s Summary
Laurie Dean Baird is Director Technology Partnerships for Turner Broadcasting System Inc. She is responsible for identifying global research and development partnership activities in new media, covering the areas of advanced video applications, wireless, broadband, IPTV, gaming and emerging advertising technologies. Ms. Baird supports all of Turner’s linear and broadband properties, including CNN, Cartoon Network, Adult Swim, TNT, TBS, TCM, Court TV, GameTap, Super Deluxe and Turner Sports (NASCAR.com; PGA.com, PlayOn Sports, ACC Select, ASL Live) by seeking technologies that will expand Turner’s business in the years to come. In addition, she launched Turner’s university research program, investing in top US and international universities, and leads the Time Warner Strategic Partnership with Stanford University Media X.
Volunteer and Board affiliations include:
Kennesaw State University Center for Student Leadership (Advisory Board)
Georgia Tech GVU Center (Advisory Board)
University of Southern California (USC) Stevens Institute for Innovation (Advisory Board)
MIT Enterprise Forum, Inc (Global Advisory Board)
University of Georgia Mobile Media Consortium (Advisory Board)
MIT Convergence Culture Consortium (Advisory Board)
Stanford University Media X (Strategic Partner)
University of Abertay Dundee - Dare to Be Digital (Judge)
MIT Alumni Association (National Selection Committee)
Atlanta Business School Alliance (Executive Board)
GlobalEXECWomen (Executive Board)
MIT Enterprise Forum, Atlanta Chapter (Executive Board)
MIT Club (Officer - Boston and Atlanta Chapters)
Women In Technology (multi-year nominee Women of the Year)
Women In Cable and Telecommunications (Member)
Society of Cable Telecommunications Engineers (SCTE) (Member)
American Red Cross (Life Board Member)
Laurie Baird’s Specialties:
Entertainment and New Media Technologies: Web applications (search, video, social networking, web publishing / blogs, widgets, UI design, …); Gaming (casual, MMOG / virtual worlds, mobile, flash,...); Wireless / Mobile (video / news / gaming / advertising, ...); Gadgets (consumer media devices); Emerging Ad Technologies (targeted, interactive, dynamic, …); Advanced Video Applications (peer-to-peer, video over internet, quality, ...)
Laurie Baird’s Experience
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Director Technology Partnerships
Turner Broadcasting
(Public Company; 10,001 or more employees; TWX; Broadcast Media industry)
September 2004 — Present (4 years 11 months)
Director Technology Partnerships in Turner's Platform Research and Development organization, with rolls in new media technology prospecting, evangelizing, testing and prototyping, making business recommendations and investments in new technologies and product concepts.
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Senior Consultant
Esentris
(Privately Held; 1-10 employees; Management Consulting industry)
January 2004 — September 2004 (9 months)
Senior Consultant and member of the management team, responsible for strategic vision, market and product development for Esentris, delivering systems integration and consulting services for homeland security applications.
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Founder, Principal
Dirigo Associates
(Privately Held; 1-10 employees; Management Consulting industry)
August 2002 — September 2004 (2 years 2 months)
Founder of Dirigo Associates, providing leadership, strategic planning, merger and acquisition support, business concept and market opportunity assessments, and new product introduction guidance to technology-based companies, entrepreneurs and non-profits.
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Director, Corporate Strategy
BellSouth Corp
(Public Company; 10,001 or more employees; BLS; Telecommunications industry)
August 2000 — August 2002 (2 years 1 month)
Director in BellSouth Corp Strategic Management Unit with practice leadership in broadband data and application services. Provided industry trend analysis, competitive assessments and Fortune 100 M&A due diligence to C-level decision makers. Identifed new business initiatives, and developed scenario analysis to identify trade-offs and likely outcomes of pursuing alternative strategic directions.
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Director, Product Velocity Center
BellSouth.net Inc.
(Public Company; 501-1000 employees; BLS; Internet industry)
August 1999 — August 2000 (1 year 1 month)
Director of BellSouth.net's 'Product Velocity Center,' charged with accelerating development of IP data products and services, including narrow and broadband access, advanced business services, web hosting, and broadband applications. Launched project management office, created stage-gate development process, and managed product governance, integrating development priorities across enterprise, small business and consumer customer segments.
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Business Development - Technology Commercialization
Aerodyne Research, Inc.
(Privately Held; 51-200 employees; Research industry)
June 1992 — August 1999 (7 years 3 months)
Several business and technical positions in Aerodyne Research, Inc. – a leading edge engineering and development firm providing remote sensing systems and software for commercial and environmental applications and the national defense. Primary focus on new business development, opening new markets, growing sales to existing customers, and acquiring funding and development partnerships for emerging technologies. Managed portfolio of 24 early stage technology products, awarded 14 SBIR Phase II grants, and generated $13MM in licensing revenues. Established teaming agreements with Fortune 500 aerospace companies, software vendors and instrument manufacturers and built strategic alliances for manufacturing, marketing and sales.
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Aerodyne Fellow
MIT Sloan School of Management
(Educational Institution; 10,001 or more employees; Higher Education industry)
1990 — 1992 (2 years)
Full-time sponsored graduate student. Only employee ever to receive this benefit from Aerodyne.
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Senior Systems Scientist / Technology Consultant
Aerodyne Research
(Privately Held; 51-200 employees; Research industry)
1983 — 1990 (7 years)
Primary liaison to largest corporate client with full P&L responsibility, provided technical and project management leadership, and delivered technology services and custom software solutions.
- Produced over 20% of company revenues per year by tripling annual funding from key corporate client and broadening support to non-traditional areas. Responsible for end-to-end customer relationship: proposals, management and solutions.
- Led diverse, cross-industry team of scientist, engineers and programmers from commercial and government partners.
- Directed technical performance on over 20 projects per year. Participated as a USAF Flight Qualified Crew Member.
- Designed and performed airborne measurements utilizing infrared digital signal processing for aerospace and environmental clients.
- Incorporated findings into analytical software tools, created industry standard predictive model.
Laurie Baird’s Education
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Massachusetts Institute of Technology - Sloan School of Management
SM (MBA) , Corporate Strategy, Tech Innovations, New Ventures
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Saint Lawrence University
BS , Physics - Optics / Signal Processing
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Saint Lawrence University
BA , Sociology - Mass Communications / Multi-media
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ACHS
Additional Information
Laurie Baird’s Groups:
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MIT Sloan School of Management Alumni -
Atlanta Business School Alliance -
Futures of Entertainment -
MIT EF Chapter Volunteers
Laurie Baird’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
