Laurence Parkes

Current

• Head of Digital Strategy at WCRS

Past

• Senior Planner at Bartle Bogle Hegarty
• Board Account Planner at DDB London
• Account Planner at BMP DDB

• Account Planner at AMV BBDO

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Education

• University of Cambridge
• Malvern College

Recommended

2 people have recommended Laurence

Connections

206 connections

Industry

Marketing and Advertising

Laurence Parkes’s Summary

While always being interested in digital as a means for brands to communicate to people, I have only just begun to specialise.

My reasons for this is that I believe the principles for effective digital comms are exactly the same as for any other type of communication. What I have been doing for the last 10 years is learning those principles.

I plan to apply these principles to harness the exciting, endless, digital possibilities and deliver activity that answers client's specific marketing issues. I marvel over how often basic questions simply are not asked in the rush to "do something digital". My role is to keep asking the questions.

I've just started writing a blog which you can find here http://laurence-parkes.blogspot.com/

Laurence Parkes’s Experience

• Head of Digital Strategy

  WCRS

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  May 2007 — Present (2 years 9 months)

  I work across WCRS's clients (including Sky and BMW) and new business

• Senior Planner

  Bartle Bogle Hegarty

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  January 2005 — May 2007 (2 years 5 months)

  Audi
  "Spider" campaign for RS4 (inc.PSP graphic novella)
  "TT:Remastered" for new TT
  "Level 3 game" for S3
  "Patents" campaign for A6
  
  Robinsons
  "Raise them on Robinsons" campaign

• Board Account Planner

  DDB London

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  January 2004 — December 2004 (1 year )

• Account Planner

  BMP DDB

  (Marketing and Advertising industry)

  March 2000 — December 2003 (3 years 10 months)

  Reuters, Marmite, Knorr, Hasbro, Kwik Fit

• Account Planner

  AMV BBDO

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  September 1997 — March 2000 (2 years 7 months)

  The Economist, Guinness, Sainsbury's, Pizza Hut

Laurence Parkes’s Education

• University of Cambridge

  MA Hons , History , 1994 — 1997

• Malvern College

  English, History, Biology, Art 1989 — 1994

Additional Information

Laurence Parkes’s Groups:

•    Alumni of Pembroke College Cambridge
•    Pembroke in the City

Laurence Parkes’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch