Laura Somerville

Laura Somerville

Director of Marketing & Social Media | Affiliate Broker at XMi Commercial Real Estate

Greater Nashville Area
Public Relations and Communications

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Laura Somerville's Overview


500+ connections


Laura Somerville's Summary

A skilled public relations, social media and events specialist with more than eight years of experience managing details of large scale events, designing marketing pieces, creating marketing campaigns and working with the media. A professional consultant proficient in yielding results from social media and marketing campaigns. An active community volunteer who sits on several boards in the Nashville non-profit arena.

Laura Somerville's Experience

Director of Marketing & Social Media | Affiliate Broker

XMi Commercial Real Estate

Privately Held; 1-10 employees; Commercial Real Estate industry

August 2012Present (2 years 2 months) Greater Nashville Area

Privately Held; 11-50 employees; Public Relations and Communications industry

March 2007August 2012 (5 years 6 months) Greater Nashville Area

Executed planning and logistics, event support and photography, release distribution, and media requests as needed for Martha White and White Lily Southern Women’s Shows, Jack Daniel’s and USO “Toast to the Troops” care package stuffing parties, Jack Daniel’s Birthday Celebrations, Jack Daniel's World Championship Invitational Barbecue Competitions and the Jack Daniel’s Tennessee Honey launch

Tracked the effectiveness of communication campaigns, media relationships and special events through database systems that captured over 16,000 client clips per year

Event Assistant

A Magical Affair

May 2011July 2012 (1 year 3 months) Nashville, Tn

Served as a consultant for company’s new media and marketing campaigns, collaborated with Gaylord Opryland Hotel wedding service and catering to coordinate wedding event schedules, acted as a liaison for brides/parents, guests and vendors, and implemented crisis management as needed at events

Sales Associate

Gap Inc./Banana Republic

Public Company; 10,001+ employees; Retail industry

June 2007November 2008 (1 year 6 months) Brentwood, TN

Exceeded sales goals of $100,000 per year, trained sales associates, developed customer relationships, and promoted brand campaigns and apparel

Laura Somerville's Volunteer Experience & Causes

  • Volunteer Experience

    • Board of Directors, Marketing

      Special Olympics Tennessee
      • Social Services
      May 2012 present (2 years 5 months)
    • Young Professionals Board of Directors, Co-Founder

      Special Olympics Tennessee
      • Social Services
      July 2012 June 2013 (1 year)
    • Board of Directors, Marketing Vice President

      Nashville Junior Chamber
      July 2011 June 2013 (2 years)

      Develop and coordinate Junior Chamber social media, weekly email and marketing campaigns, increase impressions and click-through numbers, expand Chamber partnerships, and execute membership programming and events

    • Nashville Alumni Association Chapter Co-Founder & Co-President

      Elon University
      • Education
      March 2009 February 2013 (4 years)

      Established the Nashville Elon Alumni Chapter, created social media content and communications campaigns to publicize activities and increase alumni participation, planned and executed events, and recruited volunteers to strengthen the organization’s membership

    • Youth League Soccer Coach

      First Presbyterian Church
      • Children
      September 2006 October 2011 (5 years 2 months)
    • Marketing Committee Member

      Council on Aging of Greater Nashville
      • Social Services
      August 2010 August 2011 (1 year 1 month)

      Introduced the COA Board to the benefits of using social media to expand their visibility and created opportunities to develop relationships with their young professional target demographic

    • Marketing Committee Member

      United Way of Metropolitan Nashville
      • Social Services
      January 2009 December 2009 (1 year)

      Collaborated with committee members to improve marketing and communications initiatives

Laura Somerville's Skills & Expertise

  1. Event Planning
  2. Social Media
  3. Public Relations
  4. Media Relations
  5. Social Media Marketing
  6. Press Releases
  7. Event Management
  8. Facebook
  9. Marketing Communications
  10. Marketing
  11. Strategic Communications
  12. Social Networking
  13. Microsoft Excel
  14. Publicity
  15. Community Development
  16. Public Speaking
  17. Advertising
  18. Community Outreach
  19. Online Marketing
  20. Photography
  21. New Media
  22. Brand Management
  23. Creative Direction
  24. Fundraising
  25. Leadership
  26. Management
  27. Nonprofits
  28. Newsletters
  29. CRM

View All (29) Skills View Fewer Skills

Laura Somerville's Education

Elon University

B.A., Journalism and Corporate Communications


Activities and Societies: Alpha Chi Omega, Lambda Pi Eta, PRSSA, Residence Life - Head Resident

Laura Somerville's Additional Information

Groups and Associations:
Honors and Awards:

Nashville's 2012 Top 30 under 30

Contact Laura for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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