Laura Schoen

Current

• President Global Healthcare at Weber Shandwick
• Chair, Latin America at Weber Shandwick

Past

• President Healthcare Public Relations (PResence) at Euro RSCG
• Senior Vice President at Burson_Marsteller NY USA
• Senior Vice President at Burson-Marsteller

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Education

• University of Pennsylvania

Connections

146 connections

Industry

Public Relations and Communications

Laura Schoen’s Summary

Laura Schoen is president of the Weber Shandwick global healthcare practice and has more than twenty years of global public relations and healthcare experience. She has built the firm’s healthcare public relations operations.

Before joining the agency, Laura worked for Euro RSCG for nine years, where she was responsible for the creation and development of the agency’s healthcare public relations network in the United States and Europe. In this capacity, she developed international and domestic marketing/communications strategies for a variety of companies in the health care industry. Laura also provided direction and counsel to senior management regarding crisis preparedness, corporate positioning and issues management.

Previously, Laura worked for eight years at Burson-Marsteller, where she served as senior vice president and director of the firm's international division.

Laura has developed and managed a variety of programs to support pharmaceutical products during pre-launch, launch and post-launch campaigns.

Earlier in her career, Laura worked in broadcasting news and advertising. She earned a Bachelor of Arts in journalism and holds a master's degree in international relations from the University of Pennsylvania.

Laura Schoen’s Specialties:

Laura's experience in healthcare includes work in the fields of immunology, oncology, anti-infectives, antivirals, gene therapy and activation, metabolic disorders, eye care, CNS, orthopedics, pediatrics, women’s health and medical devices.

Laura Schoen’s Experience

• President Global Healthcare

  Weber Shandwick

  (Public Company; Public Relations and Communications industry)

  Currently holds this position

• Chair, Latin America

  Weber Shandwick

  (Public Company; IPG; Public Relations and Communications industry)

  September 2009 — Present (4 months)

  Expanded role while serving as President, Global Healthcare. Identify and develop business opportunities in emerging markets like Brazil, Mexico, Colombia and Chile.

• President Healthcare Public Relations (PResence)

  Euro RSCG

  (Public Company; 1001-5000 employees; Public Relations and Communications industry)

  1991 — July 2000 (9 years )

  Joined Euro in 1991 as Senior President and in 1993 got promoted to head the healthcare practice

• Senior Vice President

  Burson_Marsteller NY USA

  (Public Relations and Communications industry)

  1984 — 1991 (7 years )

• Senior Vice President

  Burson-Marsteller

  (Public Company; Public Relations and Communications industry)

  1983 — 1991 (8 years )

Laura Schoen’s Education

• University of Pennsylvania

  1981 — 1983

Additional Information

Laura Schoen’s Groups:

•    University of Pennsylvania Alumni
•    Biotech & Pharma Professionals Network
•    Life Sciences Group
•    Communiqué: The Healthcare Communications Network

Laura Schoen’s Honors:

2006 Regulus Award/Cancer Care
1981 Rotary Scholar

Laura Schoen’s Contact Settings

Interested In:

• expertise requests
• getting back in touch