Laura S. Zatyracz

Laura S. Zatyracz

Marketing & Products Manager LAR South Cone Region. Digital Business at Eastman Kodak Company

Location
Argentina
Industry
Consumer Electronics

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Laura S. Zatyracz's Overview

Past
Education
Connections

500+ connections

Laura S. Zatyracz's Summary

- " Relevant international experience as Marketing & Products Manager in prestigious multinational company".
- Bachelor degree in Business Administration with a postgraduate course in Marketing.
- Executive with ideal combination of marketing & sales profile, drive for outstanding results in every macroeconomic context. Focus in profitability.
- 9 years of successful career acquired in multinational companies, working in Argentina, Southern & Northern Cone and expat to Mexico.
- Business turnaround, multiple scope management in 5 BU categories with a huge quantity of sku`s, in a very complex and volatile scenarios.
- Multicultural workteam leadership.
- Active participation in national production project start up.
- Women of Color, worldwide program for women executive development, unique member as LAR women representative.

Laura S. Zatyracz's Experience

Marketing & Products Manager LAR South Cone Region

Eastman Kodak

Public Company; 5001-10,000 employees; KODK; Printing industry

January 2010March 2012 (2 years 3 months) Argentina

- Responsible for multiple & complex geographies: Argentina, Brazil, Bolivia, Chile, Paraguay, Peru & Uruguay.
- Main responsabilities:
* Total decision making on product group portfolio in each country in order to surpass the profitability & annual sales goals of U$S 140MM.
* Pricing strategy. P&L management. KPI monitoring. Sales tracking by sku`s. Customer ranking & customer profitability follow up.
* Strategies development to improve business profitability.
* Competition, market & consumers trends tracking.
* Trade & commercial policy.
* Annual planning & monthly sales estimates projection for countries. (ACP)
* Development & new product launch.
* Marketing plans, media, key dates promotion for trade with annual budget of U$S 6.2 MM.
* Products brand managment. Brand communication strategy, local adaptation for corporate guidelines.
* Events organization.
* Product training to customers & sales team. Tools & materials development for sales team & trade.
* Relationship with design, media & public relations agencies. * Budget establishment for countries. Advertising budget allocation & determination by countries for promotions, tactics & customer investment.
* Supply chain & logistic management for national product production.
* Leadership national production project
* Synergy with sales management and Trademarketing team in each country and with other business units
* Responsible for marketing team in countries: 6 people in charge.
- Achievements:
* 45% of Market Share in Argentine market for digital cameras category (#1 position in total ranking) & 25% of participation in Brazil market for same category (#2 position in total ranking).
* Successful planning & implementation for Brand Campaign "So Kodak" for Argentina & "Mais Kodak" for Brazil with international celebrities. (New Target brand).
* Outstanding participation in worldwide executives women development program as LAR women representative.
* Argentine start up local production for category.

Marketing & Brand Manager LAR North Cone Region

Eastman Kodak

Public Company; 5001-10,000 employees; KODK; Printing industry

April 2009December 2009 (9 months) Mexico

- Responsible for multiple & complex geographies: Central America & Caribbean, Colombia, Ecuador, Mexico & Venezuela.
- Main responsabilities:
* Brand repositioning for digital & technology category at mass level in each country.
* Total decision making on product group portfolio in each country to achieve profitability & annual sales goals of U$S 70MM.
* Pricing strategy. P&L Management. KPI monitoring.
* Development & new product launch.
* Marketing plans, media & key dates promotion for trade with annual budget of U$S 2.5MM.
* Brand communication strategy.
* Competition, market & consumer trends tracking
* Annual planning & monthly sales estimates projection for countries.
* Strategies development to maximize profitability.
* Trade & commercial policy.
* Responsible for marketing team in countries: 2 people in charge.
- Achievements:
* First media plan with TV & radio for digital category: Communication & positioning new value proposition for Christmas & new year ´s eve: "New Smart Kodak Digital Cameras".
* First launched for new category in LAR countries: Waterproof digital video camera pocket.
* First participation in Mexico PC world award with 2 prizes.

Marketing Brand Manager Mexico

Eastman Kodak

Public Company; 5001-10,000 employees; KODK; Printing industry

April 2007March 2009 (2 years) Mexico

- Main responsabilities:
* Product liability charge.
* Annual sales commitment plan preparation.
* Product portfolio selection for country accordingly with competition & consumer preferences.
* Commercial plan & discount control.
* New product launch implementation.
* Key dates promotion & nationwide campaign development.
* Competition, market & consumer trends analysis.
* Key customer accounts visits to give support to sales area on: new sku ´s introduction & right product portfolio in store execution for point of sales.
* POP marketing materials development.
* Monthly sales forecast construction & inventories level control.
* Sell in, sell out & inventories follow up for key customers.
* Budget spending designed for advertising & channel investment.
* Sales force training.
* P&L management.
* Events coordination.
- Achievements:
* Digital category business recovery. Business turnaround from 50% of backwardness. Sales commitment plan achieved.
* Market share growth reaching #2 position in total ranking.
* Special promotion for mother´s day duplicating sales goals (co branding with Carestream health company & Cima foundation against breast cancer. New launch: digital camera pink).

Marketing, Sales & Operations Senior Analyst South & North Andes Region

Eastman Kodak

Public Company; 5001-10,000 employees; KODK; Printing industry

January 2005March 2007 (2 years 3 months) Argentina

- Responsible for multiple & complex geographies: Argentina, Bolivia, Central America & Caribbean, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, Venezuela.
- Main responsabilities:
* Market Share & import analysis by region.
* Competition, market & consumer trends analysis.
* Competition prices tracking for each country.
* Inventories goals analysis & follow up by country.
* Sales forecast & product availability by country.
* POP marketing materials development & product exhibition for new product launch & key dates.
* Support on promotion creation & sales incentives plan.
* Event coordination.
* Profitability goals follow up by country.

Marketing, Sales & Operations Analyst South Andes Region

Eastman Kodak

Public Company; 5001-10,000 employees; KODK; Printing industry

October 2003December 2004 (1 year 3 months) Argentina

- Responsible for multiple & complex geographies: Argentina, Bolivia, Chile, Paraguay, Peru & Uruguay.
- Main responsabilities:
* Analysis & general assistance & cooperation to whole marketing, sales & operation leaders in each country.
* Direct attention to exclusive retail & Wholesaler account: Garbarino, Frávega, Falabella, Solution Box.
* POP marketing material development.
* Monthly sales forecast follow up by country.
* Interaction with supply chain, logistics, credits & financial areas to achieve aims.
* Product consigment administration & follow up.
* New product launch: sku´s creation, prices set up.

Public Company; 10,001+ employees; ZURN; Insurance industry

June 2003August 2003 (3 months) Argentina

Special Project.
Sales Invoicing Analyst.

Trainee

Schlumberger

Public Company; 10,001+ employees; SLB; Oil & Energy industry

March 2003May 2003 (3 months) Argentina

Maternity license replacement.
Account & Financial Analyst

Sales Representative & Customer Service

BBVA Banco Frances

Privately Held; 5001-10,000 employees; Banking industry

January 2002February 2003 (1 year 2 months) Argentina

- Main Responsabilities:
* Sales & client service attention.
* Banking & inssurance product sales.
* Credit assessment, credit cards, investment management & recruitment.

Cashier & Treasurer

BBVA Banco Frances

Privately Held; 5001-10,000 employees; Banking industry

August 2000December 2001 (1 year 5 months) Argentina

- Main responsabilities:
* Client service in bank & treasury area.
* Treasurer replacement.
* Cooperation with credit & collections area for account receivable clearance.
* Work with sales team in banking product & services offerings.

Trainee

Jaej Salud SA

January 2000July 2000 (7 months) Argentina

Maternity License Replacement.
International Trade Analyst.
General assistance for equipment & medical solution importation.

Laura S. Zatyracz's Projects

  • Digital Cameras local production in Argentina

    • February 2010 to Present
    Team Members: Laura S. Zatyracz

    Launching of first digital cameras with national production in Ushuaia - Tierra del Fuego.

    1st Phase - 2010 Year: CKD process - Local assembly. (100.000 units, 2 models)
    2nd Phase - 2011 Year: SKD process - Local production. (300.000 units, 4 models)
    3rd Phase - 2012 Year: Project end.

    100 new jobs created. (Plan Joven Trabajar)

Laura S. Zatyracz's Skills & Expertise

  1. Turn Around Management
  2. Business Transformation
  3. Team Leadership
  4. Marketing Strategy
  5. Product Management
  6. Marketing Communications
  7. Social Media Marketing
  8. Direct Marketing
  9. Marketing Research
  10. Email Marketing
  11. Marketing Management
  12. Product Launches
  13. Human Relations
  14. Human Development
  15. Negotiation
  16. Customer Satisfaction
  17. Customer Focus
  18. Customer Relations
  19. Decision Making
  20. Teamwork
  21. Coaching
  22. Production Planning
  23. Media Relations
  24. Marketing
  25. Product Development
  26. Market Planning
  27. Product Launch
  28. Forecasting
  29. Business Planning
  30. Business Strategy
  31. Leadership
  32. Customer Service
  33. Start-ups
  34. Sales Management
  35. P&L Management
  36. People Skills
  37. B2B
  38. Online Marketing
  39. Market Research
  40. Advertising
  41. Management
  42. Pricing
  43. Supply Chain Management
  44. Sales

View All (44) Skills View Fewer Skills

Laura S. Zatyracz's Languages

  • English

  • Portugues

Laura S. Zatyracz's Courses

  • Independent Coursework

    • UPF, Universidad Pompeu Fabra de Barcelona. España. International Marketing on line course. Time Management on line course. 2010 July
    • Value Selling Associates, The proven formula for accelerating sales results. Sales Leadership. (2009 October, Guadalajara, Jalisco. México)
    • Grupo Gricorp Ketchum. Press Management. (2009 June, Distrito Federal, Ciudad de México. México)

Laura S. Zatyracz's Education

Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'

Marketing Postgraduate Course, Marketing

20112011

Universidad de Buenos Aires

Bachelor of Business Administration (B.B.A.), Business Administration and Management, General

19992006

Laura S. Zatyracz's Additional Information

Interests:

Running, Pastry, Reading,

Groups and Associations:

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