Laura Jordan Barger

Current

• Director, Brand Equity and Network Relations at Moleskine America, Inc.

Past

• Director, Events and Sponsorships at Virgin Mobile USA
• Copywriter at Agency.com
• Manager, Consumer Marketing at Listen.com

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Education

• Colby College
• Bangor High School

Recommended

5 people have recommended Laura

Connections

322 connections

Industry

Marketing and Advertising

Websites

• Virgin Festival

Laura Jordan Barger’s Summary

Highly creative and motivated brand professional with extensive experience working with high-level consumer and luxury brands. Detail-driven with excellent communications skills and the ability to work within a cross-functional environment. Well-connected in the band and experiential industries with a proven track record of managing creative, innovative programs.

Current programs include managing all brand equity projects for Moleskine America, Inc., the American division of Moleskine. Along with a small, dedicated team I am responsible for integrating the Moleskine brand into the American markets through a combination of strategic partnerships, innovative communications programs, and high-level brand exercises. Past projects have included developing and managing the title sponsorship of the annual Virgin Festival by Virgin Mobile in the US, managing national media sponsorship programs with MTV Networks, and developing nationwide experiential programs for Virgin Mobile USA's consumer marketing initiatives.

Laura Jordan Barger’s Specialties:

Event strategy, management, and analysis, vendor negotiations, talent relationship management, brand management, sponsorship negotiations, consumer event management, partnership management, wireless content, public relations program management, network partnerships

Laura Jordan Barger’s Experience

• Director, Brand Equity and Network Relations

  Moleskine America, Inc.

  (Consumer Goods industry)

  November 2008 — Present (1 year 1 month)

  Head of brand initiatives and network relations for the US-based operations of Moleskine, Inc - the heir to the legendary notebook (www.moleskine.com)

• Director, Events and Sponsorships

  Virgin Mobile USA

  (Public Company; 201-500 employees; Telecommunications industry)

  January 2002 — November 2008 (6 years 11 months)

  - Contributed as part of a key team for the 2002 launch of Virgin Mobile USA
  • Managed multiple aspects of national launch event, including large-scale publicity event in Times Square, NY
  • Managed brand activation partnerships and supported national promotional calendar with events, sponsorships, tradeshow initiatives, and product placement opportunities,
  • Created and implemented retail associate and customer service training programs, including value proposition, product tutorials, and brand awareness
  • Managed the design and/or review of all visual merchandising for key retail partners, including point-of-sale, signage, and in-store promotions
  • Maintained role as key contact for all event management partners, agencies, and vendors
  • Acted as brand interface with key content partners, including MTV Networks
  • Evaluated and recommended sponsorship opportunities for 2002-2007 programs, including the inaugural Virgin Festival by Virgin Mobile in 2006

• Copywriter

  Agency.com

  (Public Company; 1001-5000 employees; Marketing and Advertising industry)

  May 1999 — August 2001 (2 years 4 months)

  Copywriter for i-traffic.com, a subsidiary of Agency.com, which managed e-commerce advertising and media solutions for multiple clients, including Beyond.com, iMotors, Answer Financial, Disney, and ESPN.

• Manager, Consumer Marketing

  Listen.com

  (Online Media industry)

  January 2000 — May 2001 (1 year 5 months)

Laura Jordan Barger’s Education

• Colby College

  BA , English, Creative Writing , August 1994 — May 1998

• Bangor High School

Additional Information

Laura Jordan Barger’s Websites:

• Virgin Festival

Laura Jordan Barger’s Groups:

Event Marketer Summit - speaker on "Proprietary Properties" in 2007

•    Music and Entertainment Professionals
•    Friends of Acadia National Park

Laura Jordan Barger’s Honors:

Event Marketer EX Award: PR Program or Launch in 2002

Laura Jordan Barger’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• reference requests
• getting back in touch