Laura Cocorempas

Current

• Head of Advertising & SPG at eBay Italy

Past

• Internet Marketing - Search Engine Marketing & Optimisation at eBay Italy
• Internet Marketing - Partner Relationship Management at eBay Italy
• Digital Marketing Consultant at DMC - FullSIX SpA

2 more...

Education

• Università Cattolica del Sacro Cuore
• DNM Academy (InferentiaDNM - now Fullsix Group)
• Università Cattolica del Sacro Cuore

1 more...

Recommended

14 people have recommended Laura

Connections

500+ connections

Industry

Online Media

Laura Cocorempas’s Summary

Since I started working in 1999, I have dealt with online media from the advertising and marketing viewpoint, which also turned out to a real passion.
I have developed a deep knowledge on web marketing, ranging from digital media planning to adserving technologies and tracking analysis, from usabilty to information architecture design and performance-based adv.
I spent around 6 years in agencies, mainly managing important clients from the most various industries (online banking, car rental, finace, education, mass-market, and so on), and I then joined eBay taking responsibility of several different online marketing channels and since 2007 fully managed the launch of the new on-eBay Advertising business.

Main Skills

- very good at cross-functional collaboration and team-work
- good negotiation and influencing skills
- excellent communication (verbal and written) and presentation skills

Laura Cocorempas’s Specialties:

- digital marketing projects & strategy,
- partnership management
- Online branding
- Email marketing
- Direct Response /performance based advertising
- Ad-serving technologies
- Media planning & buying
- Business development
- Search Engine Marketing

Laura Cocorempas’s Experience

• Head of Advertising & SPG

  eBay Italy

  (Public Company; 10,001 or more employees; ebay; Internet industry)

  January 2008 — Present (1 year 7 months)

  Responsible for Graphical and Text Advertising on eBay.it as well as Strategic Partnerships (SPG).