Internet Marketing & Advertising Manager (laura.cocorempas[at]gmail.com)
Milan Area, Italy
Internet Marketing & Advertising Manager (laura.cocorempas[at]gmail.com)
Milan Area, Italy
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Since I started working in 1999, I have dealt with online media from the advertising and marketing viewpoint, which also turned out to a real passion.
I have developed a deep knowledge on web marketing, ranging from digital media planning to adserving technologies and tracking analysis, from usabilty to information architecture design and performance-based adv.
I spent around 6 years in agencies, mainly managing important clients from the most various industries (online banking, car rental, finace, education, mass-market, and so on), and I then joined eBay taking responsibility of several different online marketing channels and since 2007 fully managed the launch of the new on-eBay Advertising business.
Main Skills
- very good at cross-functional collaboration and team-work
- good negotiation and influencing skills
- excellent communication (verbal and written) and presentation skills
- digital marketing projects & strategy,
- partnership management
- Online branding
- Email marketing
- Direct Response /performance based advertising
- Ad-serving technologies
- Media planning & buying
- Business development
- Search Engine Marketing
(Public Company; 10,001 or more employees; ebay; Internet industry)
January 2008 — Present (1 year 7 months)
Responsible for Graphical and Text Advertising on eBay.it as well as Strategic Partnerships (SPG).