Larry Friedman

Current

• President at The LGF Group, Inc.

Past

• President & CEO at The Sales Strategy Institute, Inc.
• Vice President at Oxford Associates
• Director, Client Services at Huthwaite, Inc.

• Senior Manager at Accenture

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1 more...

Education

• University of Chicago
• State University of New York at Albany

Connections

1 connection

Industry

Management Consulting

Larry Friedman’s Summary

Consultant/author with 18 years of experience in:

- strategic alliances
- channel strategy development
- channel implementation and evaluation
- facilitation of business partnerships
- "go to market" strategy

My three books are well-known by people who work in alliances and channels: "Go To Market Strategy" (2002), "The Channel Advantage" (1999) and "Getting Partnering RIght" (1996).

Larry Friedman’s Experience

• President

  The LGF Group, Inc.

  (Privately Held; 1-10 employees; Market Research industry)

  January 2003 — Present (6 years 7 months)

  Assist clients (mostly senior marketing and sales executives) in defining high-impact channel, partner, and distribution strategies.

• President & CEO

  The Sales Strategy Institute, Inc.

  (Privately Held; 11-50 employees; Market Research industry)

  February 1997 — August 2002 (5 years 7 months)

  Was president & CEO of SSI Inc, a 35-employee market research and channel consulting firm in Centerville, Virginia.

• Vice President

  Oxford Associates

  (Privately Held; 51-200 employees; Market Research industry)

  March 1995 — January 1997 (1 year 11 months)

• Director, Client Services

  Huthwaite, Inc.

  (Privately Held; 11-50 employees; Market Research industry)

  April 1990 — March 1995 (5 years)

• Senior Manager

  Accenture

  (Public Company; 5001-10,000 employees; Computer Software industry)

  February 1987 — February 1990 (3 years 1 month)

Larry Friedman’s Education

• University of Chicago

  M.A. , Social Sciences

• State University of New York at Albany

  B.A. , Political Science

Larry Friedman’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch