Larry Allen

Current

Board of Director at Adtuitive
President at Yieldex, Inc.
CEO and Founder at Clearline Strategy

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Past

Consultant at The New York Times
SVP, Network Development, Platform-A at AOL
SVP at Tacoda

VP & General Manager, Unicast at Viewpoint Corporation
VP, Product Development at 24/7 Real Media

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2 more...

Education

Clarion University of Pennsylvania
LD

Recommended

6 people have recommended Larry

Connections

500+ connections

Industry

Online Media

Larry Allen’s Summary

Twelve years experience in online media, marketing and technology. Deep understanding of advertising network development, product marketing, media sales and media technology.

Larry Allen’s Specialties:

Business Development, Media, Customer Service, Marketing and Online Technology

Larry Allen’s Experience

Board of Director

Adtuitive

(Privately Held; Internet industry)

June 2009 — Present (7 months)
President

Yieldex, Inc.

(Marketing and Advertising industry)

October 2008 — Present (1 year 3 months)

Leading sales, marketing, and business development for Yieldex, a business intelligence software solution focusing on revenue operations, inventory management and forecasting for premium publishers in addressible media.
CEO and Founder

Clearline Strategy

(Privately Held; 1-10 employees; Management Consulting industry)

April 2008 — Present (1 year 9 months)

Consult with major media companies on advertising and network sales strategy and conduct business planning and strategy for interactive start-ups.
Consultant

The New York Times

(Online Media industry)

2008 — 2008 (less than a year)
SVP, Network Development, Platform-A

AOL

(Public Company; 10,001 or more employees; TWX; Internet industry)

September 2007 — April 2008 (8 months)

Responsible for driving Platform-A Network Strategy and Publisher Business Development
SVP

Tacoda

(Privately Held; 51-200 employees; Online Media industry)

January 2006 — December 2007 (2 years )

Senior Vice President
Responsible for corporate marketing, Business Development, Publisher Relations, Customer Service and Media Planning.
VP & General Manager, Unicast

Viewpoint Corporation

(Public Company; 51-200 employees; VWPT; Online Media industry)

September 2002 — December 2005 (3 years 4 months)

General Manager, Unicast
Run the advertising division of Viewpoint Corporation a publicly traded company. Responsible for Sales, Marketing, Operations and Engineering.
VP, Product Development

24/7 Real Media

(Public Company; 51-200 employees; TFSM; Online Media industry)

July 1996 — August 2002 (6 years 2 months)