Lance Jones

Current

• Senior Manager, Web Optimization Teams at Intuit

Past

• Associate Director, Competitive Intelligence Program at Keynote Systems
• Consulting Manager, Online Customer Experience Research at Vividence Corporation
• Senior Consultant, Customer Experience Management at NetRaker Corporation

• Developer / Project Manager, Management Consulting Services at PricewaterhouseCoopers

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Connections

120 connections

Industry

Internet

Websites

• My Company
• My Blog

Lance Jones’s Summary

Over the past eight years, companies such as Intuit, Best Buy, Staples, Dell, Yahoo!, and Microsoft have relied on me to reveal what aspects of the online experience drive Web site conversion and how they can improve in those critical areas.

SUMMARY OF QUALIFICATIONS
• Astute and analytical, with more than 8 years of interpreting quantitative and qualitative data to improve Web site conversion for Fortune 500 companies
• Expert analytics practitioner
• Intimate familiarity with how consumers use the Web to research and shop
• Extensive knowledge of Web design and marketing strategies, including A/B and multivariate testing, affiliate programs, SEO, email, and customer reviews
• Established record of driving complex projects to successful completion
• Assertive and self-confident, with demonstrated ability to manage teams and motivate others
• Skilled at creating and delivering effective presentations

Lance Jones’s Specialties:

Managing teams, conversion optimization, online persuasion, A/B testing, Web marketing and strategy, user experience design, usability, Web analytics

Lance Jones’s Experience

• Senior Manager, Web Optimization Teams

  Intuit

  (Public Company; INTU; Computer Software industry)

  August 2006 — Present (3 years 4 months)

  I lead Web site optimization strategy and execution for Intuit Global Business Division' small business and consumer tax divisions. Our primary goal is driving higher conversion rates on our sites. My team comprises search marketers, interaction designers, writers, usability analysts, Web analytics practitioners, and developers.

• Associate Director, Competitive Intelligence Program

  Keynote Systems

  (Public Company; 201-500 employees; KEYN; Internet industry)

  October 2004 — August 2006 (1 year 11 months)

  Managed all aspects of the Competitive Intelligence (CI) customer experience research program. Oversaw 24 annual studies, spanning 6 vertical markets and each comprising 250,000+ responses from 2,000 consumers. Presented findings and strategic site design recommendations to VP and C-level executives. Clients included Best Buy, Staples, Dell, Google, Yahoo!, Expedia, Travelocity, Bank of America, Citibank, Nordstrom, and Barnes & Noble.

• Consulting Manager, Online Customer Experience Research

  Vividence Corporation

  (Privately Held; 51-200 employees; Internet industry)

  January 2004 — October 2004 (10 months)

  Asked by CEO to manage strategic relationships with Vividence’s largest clients. Synthesized large datasets to uncover customer experience obstacles on client Web sites. Provided recommendations to senior marketing executives for improving Web site effectiveness.

• Senior Consultant, Customer Experience Management

  NetRaker Corporation

  (Privately Held; 11-50 employees; Research industry)

  September 2000 — December 2003 (3 years 4 months)

  Advised clients such as Kodak, Travelocity, Best Buy, and Target on how to build stronger online brands and better serve Web site visitors. Designed and developed NetRaker’s first syndicated research products to rank the top Web sites in a given vertical.

• Developer / Project Manager, Management Consulting Services

  PricewaterhouseCoopers

  (Partnership; 10,001 or more employees; Information Technology and Services industry)

  September 1998 — August 2000 (2 years )

  Received extensive training in programming, usability, and application architecture. Eventually led development of Oracle database applications for public sector clients.

Additional Information

Lance Jones’s Websites:

• My Company
• My Blog

Lance Jones’s Interests:

Web conversion optimization, persuasion techniques, travel, biking, hiking, reading business books and periodicals

Lance Jones’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• reference requests
• getting back in touch