Kyle Schlegel

Kyle Schlegel

VP of Marketing - H&B (Louisville Slugger, Bionic & Powerbilt) at Hillerich & Bradsby Co.

Location
Louisville, Kentucky Area
Industry
Sporting Goods

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Kyle Schlegel know in common
  • Get introduced to Kyle Schlegel
  • Contact Kyle Schlegel directly

View Kyle's full profile

Kyle Schlegel's Overview

Current
Past
  • Assistant Brand Manager - Old Spice North America at Procter & Gamble
  • Manager - Consumer & Market Knowledge (Market Research) - Deodorants Division at Procter & Gamble
Education
Connections

500+ connections

Kyle Schlegel's Summary

Kyle Schlegel grew up in Russellville, KY and was a sports nut from birth, playing and watching anything and everything that was out there. A four-sport letterman in high school, that passion continues to this day. One of Schlegel’s fondest memories as a kid was the 8 hour round trip to see the Reds win Game 2 of the 1990 World Series in Riverfront Stadium.

Today, Schlegel resides in Louisville, KY with his wife (Audra), daughter (Madeline) and first child, his dog (Moose), a 125 pound lab-newfie rescue. While sports plays a different role in life today, Schlegel still fits it in wherever he can among other priorities in life, such as friends, family, travel, church and serving others.

Schlegel brings over a decade of brand expertise to the table at Hillerich & Bradsby, Co. as their VP of Global Marketing. A Kentucky native and a Miami University graduate, he returned to Kentucky and joined the Hillerich & Bradsby, Co. family in early 2012 after a 13-year career of increasing responsibility in the marketing division of Procter & Gamble. He has worked both domestically and internationally on widely recognized and highly marketed brands including Herbal Essences, Old Spice, Aussie and Wella. Now, as a proven marketing vet, he is responsible for all marketing initiatives across the Louisville Slugger and Bionic Glove brands, as well as the company as a whole. Schlegel has a wide array of experience and a proven track record of success in growing sales and market share, branding, innovation, line extension, retailer/customer collaboration, in-market execution and leadership.

In 2013, Schlegel received the Rising Star Award from The CMO Club, recognizing some of the top marketing leaders with less than 15 years experience. And, in 2014, Schlegel was named one of the "40 Under 40" in marketing and advertising by Advertising Age and named to the Louisville Business First "40 Under 40 in Business" in the Greater Louisville area.

Kyle Schlegel's Experience

VP of Marketing - H&B (Louisville Slugger, Bionic & Powerbilt)

Hillerich & Bradsby Co.

Privately Held; 201-500 employees; Sporting Goods industry

February 2012Present (2 years 8 months) Louisville, Kentucky Area

Responsible for the marketing organization across the Louisville Slugger, Bionic and Powerbilt brands, starting in mid-February 2012. During my tenure at H&B, we have revolutionized the way the Louisville Slugger brand is marketed, starting with the first full brand restage and logo change in more than 30 years, increasing the brand's presence across social channels by more than 30X and creating comprehensive partnerships with key stakeholders in the industry, including retailers, grassroots organizations and a refocus on Major League Baseball. The brand is growing again and the marketing foundation built since early 2012 will help to put the brand back at the unquestioned #1 position in Diamond Sports.

Brand Manager - North America Herbal Essences & Aussie Hair Care

Procter & Gamble

Public Company; 10,001+ employees; PG; Consumer Goods industry

July 2010February 2012 (1 year 8 months) Cincinnati, OH

-Manage $550M Herbal Essences & Aussie businesses in North America, including a team of 6 marketers within the franchises.
-Portfolio management across franchises
-Managed $150M marketing budget across retailers and holistic marketing touchpoints (TV, Print, Digital, Social, Public Relations)
-Lead both upstream innovation and in-market
-Lead brand positioning and competitive landscape assessment, including equity definition and management

Brand Manager - Global Hair Care

Procter & Gamble

Public Company; 10,001+ employees; PG; Consumer Goods industry

October 2006June 2010 (3 years 9 months) Cincinnati, OH

-Brand positioning and equity development for Herbal Essences franchise
-Work across technical organization to develop upstream innovation
-Develop new brand initiatives
-Work across 6 regional teams and >50 countries where Herbal Essences is present
-Co-Lead efforts to develop global business objectives and plans to deliver

Assistant Brand Manager - Global Styling

Procter & Gamble

Public Company; 10,001+ employees; PG; Consumer Goods industry

August 2005April 2007 (1 year 9 months) Geneva, Switzerland

-Led efforts to develop and the on-going assessment of business strategies on Wella Shockwaves ($150M business)
-Formed the Male Expert Network (M.E.N.) across P&G to help facilitate male consumer understanding in midst of the Gillette and Wella acquisitions
-Led the full brand restage of Wella Shockwaves across Europe and Australia, including Equity, Packaging, Formulas and Marketing campaign, estimated to grow retails sales by 10% and brand volume by 5%.

Assistant Brand Manager - Old Spice North America

Procter & Gamble

Public Company; 10,001+ employees; PG; Consumer Goods industry

April 2004August 2005 (1 year 5 months) Cincinnati, OH

-Led marketing planning, public relations and promotional programs, leading to a then-record year in sales (+20%), volume (+10%) and marketing ROI on the franchise
-Led brand introduction to breakthrough new marketing platforms, including high school sports sponsorships and branded entertainment. High School sports sponsorships continue to this day with the Old Spice Classic and on-going ESPN series. Started branded entertainment programs with integrated sponsorship of Friday Night Lights and the breakthrough integration into Talladega Nights. Also drove additional partnerships with NASCAR, GQ and Maxim.
-Led base business management and competitive defense programs, including the pro-fense of the Axe launch into NA that enabled Old Spice to maintain market leadership.

Manager - Consumer & Market Knowledge (Market Research) - Deodorants Division

Procter & Gamble

Public Company; 10,001+ employees; PG; Consumer Goods industry

June 1999April 2004 (4 years 11 months) Cincinnati, OH

-Created the first male segmentation model at P&G, ensuring clear male consumer understanding across the Beauty & Grooming organization, leading to the development of upstream innovation programs for each consumer group with R&D and Marketing
-Pioneered use of Market Mix Modeling in Deodorants which is now the standard for ROIs on marketing programs at P&G
-Drove the insight-development efforts that led to the NASCAR and HS Sports programs, mainstays in the marketing program
-Managed 3 full-time researchers and 1 intern with 2 of the direct reports now serving in senior leadership positions at P&G

Kyle Schlegel's Skills & Expertise

  1. Brand Architecture
  2. Brand Development
  3. Brand Equity
  4. Brand Management
  5. Consumer Products
  6. Customer Insight
  7. FMCG
  8. Integrated Marketing
  9. Leadership
  10. Market Planning
  11. Market Research
  12. Marketing
  13. Marketing Research
  14. Packaging
  15. Public Relations
  16. Segmentation
  17. Shopper Marketing

Kyle Schlegel's Honors and Awards

  • Advertising Age's 40 Under 40 in Marketing & Advertising

    Advertising Age
    • January 2014

    Named to the prestigous list of the "40 Under 40" in the marketing and advertising industry for the brand turnaround currently underway for Louisville Slugger, the most iconic and long-standing name in diamond sports.

  • Louisville Business - 40 Under 40 Honoree

    Louisville Business First
    • August 2014

    Chosen from among over 500 local Louisville business leaders as a 2014 "40 Under 40" honoree based on marketing efforts on Louisville Slugger to reinvent the brand.

  • The Rising Star CMO

    The CMO Club
    • November 2013

    Named one of the Rising Stars in the senior marketing world by The CMO Club, the nation's leading organization for heads of marketing. Honorees also included the heads of marketing for Pet360, Wedding Wire and Kawasaki.

  • Who's Who in Shopper Marketing

    Path to Purchase Institute
    • September 2014

    Repeat Honor - One of ~250 shopper marketing professionals to be named to the annual Path to Purchase Institute's "Who's Who in Shopper Marketing" for work on the Louisville Slugger brand.

  • Who's Who in Shopper Marketing

    Path to Purchase Institute
    • September 2013

    One of ~250 shopper marketing professionals to be named to the annual Path to Purchase Institute's "Who's Who in Shopper Marketing" for work on the Louisville Slugger brand.

Kyle Schlegel's Education

Miami University

Bachelor's, Marketing, History

19951999

Activities and Societies: Studied Abroad - Luxembourg (Fall '97); Co-Founder & Lead Team - Buck Rogers Business Leadership Program; Delta Sigma Pi - business fraternity leadership team; Varsity Football ('95-'96); Club Volleyball ('96-'99)

Kyle Schlegel's Additional Information

Interests:

Sports & Sports Marketing; Travel - Domestic & International; Philanthropy; Family - Wife, Daughter and extended family

Groups and Associations:
Honors and Awards:

Herbal Essences brand purpose program (Something Beautiful is About to Blossom) - Submitted to Cannes as top "Out of Home" entry.

Contact Kyle for:

  • expertise requests
  • reference requests
  • getting back in touch

View Kyle Schlegel’s full profile to...

  • See who you and Kyle Schlegel know in common
  • Get introduced to Kyle Schlegel
  • Contact Kyle Schlegel directly

View Kyle's full profile

Not the Kyle Schlegel you were looking for? View more »

Viewers of this profile also viewed...