Kriti jaising

Current

President at EkoBuzz

Past

Marketing Director at Omnisharp Inc
Account Manager at Everest Brand Solutions
Account manager at RCM pvt. ltd

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Education

New York University
Jagan Institute Of Management
Delhi University

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Connections

52 connections

Industry

Marketing and Advertising

Websites

Kriti jaising’s Summary

An assiduous professional with around 8 years of extensive understanding of advertising, promotions, international, mobile and online & interactive marketing. Extensive experience in brand management, advertising qualitative research, direct marketing campaigns, continuous intelligence on the brands performance, build brand online, search engine optimization, pay per click campaigns, problems and opportunities. A proactive leader and planner with expertise in strategic planning, market plan execution, account management and pre-sales efforts with skills in staffing and targeted marketing. Exceptionally well organised with track record that demonstrates self motivation, creativity and initiative to achieve both personal and corporate goals. An effective communicator with excellent relationship building & interpersonal skills.

Kriti jaising’s Specialties:

advertising, direct marketing, mobile marketing, serach engine optimization, interrnational marketing

Kriti jaising’s Experience

President

EkoBuzz

(Marketing and Advertising industry)

June 2008 — Present (1 year 7 months)
Marketing Director

Omnisharp Inc

(E-Learning industry)

January 2007 — June 2008 (1 year 6 months)

Spearheaded wide range of marketing disciplines - direct marketing, email campaign management, SEO, web analytics, advertising, market research, positioning, branding.
Proficiently handling marketing communication for diverse media.
Analyzing website traffic and provide well defined technical, design, content, optimization strategies for search engine improvement that maximizes ROI and increases the rank of natural search result listings and effectiveness of PPC campaigns.
Develop and implement quality link popularity programs. Review and manage all page tagging (page titles, meta tags, alt tags, copy)
Holds the credit of collating information on product performance, market presence and brand position vis-à-vis competition in liaison with market research & consulting agencies.
Involved in designing and implementing marketing strategy for the business to accelerate growth and execute operationally efficient marketing programs to both build a brand and generate sales leads.
Account Manager

Everest Brand Solutions

(Marketing and Advertising industry)

July 2000 — June 2002 (2 years )

Developed and executed advertising programs that provided strategic support to client goals and objectives.
Formulated and articulated innovative and creative solutions to client problems and needs.
Worked with creative and media departments to strategize and implement client requirements.
Worked on a wide-range of traditional and direct marketing media.
Monitored and evaluated strategies, creative and media plans.
Maintained account relations to retain and increase business/revenue
Analyzed and prepared marketing initiatives reports to improve ROI.
Involved in consumer & market analysis.

Account: Red & White cigarettes A GPI brand. A Philip Morris Company.
Account Worth: $ 5 Million (2002)
Account manager

RCM pvt. ltd

(Marketing and Advertising industry)

July 1997 — June 2000 (3 years )

Maintained, developed and grew existing and new client business
Developed and executed integrated communication programs to accomplish client goals and objectives.
Worked closely with clients in understanding brand, target audience, markets and competition.
Designed and implemented communication mix with major emphasis on non-traditional media.
Monitored and managed campaign performance and made optimization recommendations.
Trained and managed a team of 25 people.

Clients: Coca-Cola India Ltd. Pepsi India Ltd.
Yamaha Motors India Ltd. Colgate Palmolive India Ltd
Electrolux Kelvinator Ltd. TVS Suzuki Ltd.
Account Worth: $ 2 Million (2000)

Kriti jaising’s Education

New York University

Masters , Direct & Interactive Marketing , 2003 — 2005
Jagan Institute Of Management

Post Graduation , Business Management , 1995 — 1997
Delhi University

Bachelors , Botany , 1991 — 1994